GfK Etilize

GfK Etilize is a solution that offers standardized product data catalogs and enhanced content solutions for retailers, distributors, and brands. According to the vendor, this software solution is designed to help businesses of various sizes manage and optimize their product content. With GfK Etilize, professionals in industries such as e-commerce and marketing can benefit from its features and capabilities.

Key Features

Product Data Catalogs: According to the vendor, GfK Etilize provides standardized product data catalogs with accurate and up-to-date product content for thousands of brands worldwide. These catalogs include product data, images, marketing text, product specifications, merchandising information, and more.

Enhanced Content Solutions: The vendor claims that GfK Etilize offers enhanced content solutions that allow brands to create compelling and differentiated product pages. These solutions include unstructured "free form" content elements such as high-resolution images, 360-degree product spins, augmented reality, "About the Brand" content, and more.

Content Management System: According to the vendor, GfK Etilize provides a comprehensive content management system for brands to manage all their product content in one place. With this system, brands can create, update, and syndicate structured content, enhanced content, images, videos, and more. The system also offers drag and drop functionality and pre-existing templates for easy creation of inline, unstructured content.

Parametric Product Search: The vendor states that GfK Etilize's product data catalogs include parametric product search functionality. This feature allows customers to filter and find products based on specific attributes and parameters such as size, color, price range, and more. According to the vendor, this feature helps customers quickly and easily find the products that meet their specific needs and preferences.

Rich Content Elements: According to the vendor, GfK Etilize's enhanced content solutions include a wide range of rich content elements. Brands can include high-resolution images, videos, comparison charts, social media integration, and other engaging content in their product pages. These elements are said to help brands showcase their products in a visually appealing and informative way.

Continuous Catalog Updates: The vendor claims that GfK Etilize ensures that the product data catalogs are continuously updated to provide accurate and relevant product content. This feature is said to help businesses stay up-to-date with the latest product information and maintain a competitive edge in the market.

Multilingual Catalogs: According to the vendor, GfK Etilize's product data catalogs are available in various languages, catering to a global audience. This allows businesses to expand their reach and effectively target customers in different regions and markets.

Improved SEO: The vendor suggests that the enhanced content solutions provided by GfK Etilize are designed to improve search engine optimization (SEO). By including rich content elements and optimized product descriptions, brands are said to be able to increase their visibility in search engine results and attract more organic traffic to their product pages.

Streamlined Syndication: The vendor claims that GfK Etilize's content management system ensures that brands have their best content in the channel by syndicating any changes and updates to thousands of online retailers and distributors. This streamlines the process of distributing product content across multiple platforms and is said to ensure consistency and accuracy.