Name: GoAdserver
Author: GoAdserver

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Academic Advising

Online Learning

Education

Business Intelligence (BI)

Collaboration

File Sharing

Risk Management

Workspace Planning

Enterprise

Accounting

Digital Banking

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Configuration Management Databases

Data Collaboration

Data Lakehouse

Database Load Balancing

Enterprise Architecture Management

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

License Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Password Management System

Release Management

Secret Managers

Secure Email Gateway

Session Border Controllers

Virtual Private Cloud (VPC)

WiFi Hotspot

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Creative Collaboration

Demand Generation

Digital Content Creation

Email Marketing

Marketing Analytics

Marketing Automation

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales Gamification

Sales

Video Surveillance

Security

Debt Collection

Equipment Rental

Laboratory Information Management

Membership Management

Real Estate

Vertical-Specific

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GoAdserver is an advanced Ad Manager and Media Buying Platform designed to meet the needs of advertising agencies, digital marketers, publishers, media buyers, and online media companies. According to the vendor, GoAdserver provides a scalable solution for efficient advertising operations for businesses of all sizes. 

## Key Features

**Smart Zones**: According to the vendor, GoAdserver allows for the easy management of adzones from multiple platforms with just one code. Adzones can be optimized manually or with a smart optimizer to efficiently manage ad spots in multiple placements.

**Advanced RTB**: GoAdserver offers an advanced Real-Time Bidding (RTB) system for buying, selling, and exchanging services. According to the vendor, users can manage traffic, block sources and domains, and have precise geo-targeting to enhance impressions and clicks.

**Media Buy Tools**: GoAdserver provides tools for traffic monetization, including dynamic and S2S tracking, smart bidding, and source optimizers. The vendor claims that these tools help maximize revenue and ensure efficient traffic management.

**Increase Your Revenue from Online Media**: According to the vendor, GoAdserver's well-optimized software helps publishers increase performance by 200%. The software enables publishers to receive the best bids on all their ad zones, maximizing revenue from online media.

**Manage Campaigns from Multiple Sources**: With GoAdserver, users can manage campaigns from multiple sources in one place. According to the vendor, this feature allows for full control and streamlines the campaign management process. Users can integrate campaigns from different platforms using APIs and RTB.

**Full Control and Detailed Statistics**: GoAdserver's platform gives users complete control over managing and controlling all ads in one place. The system provides detailed statistics and reports with graphs that load within seconds, enabling effective campaign analysis and optimization.

**Multiple Program Options**: GoAdserver offers multiple program options to choose from based on users' needs, including adserver or whitelabel ad network options. The vendor states that both options come with a two-month free trial to implement projects.

**Scalable Solution**: According to the vendor, GoAdserver provides a highly scalable solution for growing with programmatic solutions. This feature allows users to scale their advertising operations as their business expands, handling increasing traffic and managing campaigns efficiently.

**Precise Targeting**: GoAdserver offers deep targeting solutions for campaigns, allowing users to target specific demographics, locations, interests, and more. According to the vendor, this feature helps users reach the right audience and optimize their campaigns effectively.

Remarkety

Platform Base Package

Springbot

GoAdserver

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Ad Serving & Retargeting Platforms

GoAdserver

Overview

What is GoAdserver?