Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
Overview
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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Popular Features
- Ad campaign creation (33)8.888%
- Display advertising (32)8.686%
- Ad performance reports (33)8.686%
- Ad deployment (33)8.585%
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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Product Details
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- Tech Details
What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(353)Attribute Ratings
Reviews
(1-25 of 29)Companies can't remove reviews or game the system. Here's why
July 11, 2022
Biggest Player in the Search Marketing Game
- Microsoft Advertising (formerly Bing Ads) and Yahoo Gemini! (Verizon Media Native) (formerly Yahoo! Advertising)
Google ads manager is the forefront in search marketing. Other platforms mirror features and trends set by Google while Google continues to innovate and evolve in a class of its own.
June 16, 2022
Google Ads is my personal fav!
Score 7 out of 10
Vetted Review
Verified User
May 19, 2022
Best Platform To Run Ads
- Facebook Business Manager (formerly Pages Manager)
Google ads help to run ads over other platforms apart from meta.
With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.
September 16, 2021
Simple tool for Google users
We were already using it before I came on board so I am not sure if we considered other platforms. I believe being a Google user already is a big factor though. It helps a lot in terms of integrations and other compatibility thinking.
June 03, 2021
The main tool to automate media buys
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
June 02, 2021
Efortless scaling and time saving
I didn't evaluate a competitor.
April 28, 2021
Incredible reach at a great price!
The other DSPs I've used were all managed services and this is the first time we've been able to manage the system on our own!
April 05, 2021
Google Ad Manager: The most powerful way to PPC!
- Microsoft Advertising (formerly Bing Ads)
Google Ads is [completely different from] Bing. I mostly advertise on Google and prefer it over Bing tenfold.
April 22, 2020
Google Ad MEHnager
We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They seem to be made by developers and don't account for the user.
March 23, 2020
Easily Place Well-Targeted Ads and See Results
Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad Manager program is much more user-friendly and turns out a better product in the end.
March 13, 2020
Google Ads Manager: Big Money, but Big Results Too
As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.
March 11, 2020
Google Ad Manager Review
Google Ad Manager surpasses all competitor ad management services in every aspect. It is free to use and offers the best quality for your budget.
February 18, 2020
Take your display advertising to the next level
We selected Google Ad Manager in place of our internal software because Ad Manager allows us to better target our audience while tracking performance at a higher level.
Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused on buying what they are searching for.
October 04, 2019
Powerful, Reliable and Free
Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
October 04, 2019
Google Ad Manager Review
Bings ad tool is clunky, geographies don't import well/accurately and it's old looking. It's basically a Google Ad Manager, but only for the Bing Microsoft network.
October 04, 2019
Running ads is now easy and profitable!
It's a similar product to Facebook, as Google Ad Manager is for Google. Google Ad Manager is better in terms of user segmentation and targeting.
October 04, 2019
A great platform to help you manage your ads and increase ROI
We looked at Adsense and Google Ad Manager when we were selecting a platform. Google Manager seemed easier to use and more robust when it came to social management. Google Ad Manager was also easier to use and offered a better community to help you if you get stuck on an issue.
October 03, 2019
Great program but could use a few tweaks
- Google Ads (formerly AdWords), Google Analytics, Google Charts, Google Drive, Google Forms and Google Trends
It allows me to find exactly the information I am looking for in one place. It allows me to share that data with others both internally and externally. There is a mobile version and though it isn't as good, it helps for when I am out of the office or traveling.
October 02, 2019
Google Ad Manager Review
We've used a few other way less robust ad servers, and Google Ad Manager is definitely the top tier ad server you can have as a publisher. There isn't much competition in this space for a large publisher that would make us feel comfortable switching to another ad server. We've been punched plenty in the past, but never anything struck our fancy to validate switching.
September 26, 2019
Google Ad Manager: Once You Get In, It's Good
I selected Google Ad Manager because it's a more widely used search engine and I wanted to maximize our efforts and spending, as a small nonprofit with a limited budget. I think Yahoo! Advertising is good because it's independent, as in not linked to all of your Google Cloud products, but I also think that's a negative as you can't effectively track your efforts as easily.
August 30, 2019
Nobody ever lost their job for choosing Google Ad Manager
In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've ever used any of Google's other products.
August 20, 2019
Best platform for ads for both for small and big businesses
We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people.
March 19, 2019
Can't go wrong with a well-established brand
We used to use Yahoo APT. It really sucks because of the poor reporting and forecasting capabilities. GAM's forecasting is pretty reliable and the reporting is easy to use.