Google Ad Manager

Google Ad Manager

About TrustRadius Scoring
Score 8.7 out of 100
Google Ad Manager

Overview

Recent Reviews

Simple tool for Google users

8
September 16, 2021
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
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Google Ad MEHnager

5
April 22, 2020
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8
March 11, 2020
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 13 features

Ad performance reports (31)

9.3
93%

Ad deployment (31)

9.2
92%

Ad campaign creation (31)

9.2
92%

Display advertising (30)

7.9
79%

Reviewer Pros & Cons

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Pricing

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What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

Features Scorecard

Ad Network Integration

9.5
95%

Ad Campaigns

8.8
88%

Ad Reporting & Analytics

8.9
89%

Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (276)

Ratings

Reviews

(1-25 of 27)
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Ben Sottek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google ads manager is the forefront in search marketing. Other platforms mirror features and trends set by Google while Google continues to innovate and evolve in a class of its own.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We were already using it before I came on board so I am not sure if we considered other platforms. I believe being a Google user already is a big factor though. It helps a lot in terms of integrations and other compatibility thinking.
Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
April 22, 2020

Google Ad MEHnager

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They seem to be made by developers and don't account for the user.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad Manager program is much more user-friendly and turns out a better product in the end.
Score 10 out of 10
Vetted Review
Verified User
Review Source
As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused on buying what they are searching for.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We looked at Adsense and Google Ad Manager when we were selecting a platform. Google Manager seemed easier to use and more robust when it came to social management. Google Ad Manager was also easier to use and offered a better community to help you if you get stuck on an issue.
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It allows me to find exactly the information I am looking for in one place. It allows me to share that data with others both internally and externally. There is a mobile version and though it isn't as good, it helps for when I am out of the office or traveling.
October 02, 2019

Google Ad Manager Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
We've used a few other way less robust ad servers, and Google Ad Manager is definitely the top tier ad server you can have as a publisher. There isn't much competition in this space for a large publisher that would make us feel comfortable switching to another ad server. We've been punched plenty in the past, but never anything struck our fancy to validate switching.
Sarah Bandy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
I selected Google Ad Manager because it's a more widely used search engine and I wanted to maximize our efforts and spending, as a small nonprofit with a limited budget. I think Yahoo! Advertising is good because it's independent, as in not linked to all of your Google Cloud products, but I also think that's a negative as you can't effectively track your efforts as easily.
Blake Baron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've ever used any of Google's other products.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people.
Patrick Stephens | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
These are great programs, but when you stack up against Google, they cover a marginal amount of space. You want to use a program that covers a wide area, and currently, the ones listed don't quite have the same reach as the others. I would recommend them to people with high budgets, as you can post across many platforms, but only if you have the funds in the budget and someone who can dedicate time to all of these.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides.