Google Ad Manager
Google Ad Manager
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads …
We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different …
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on …
We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses …
Google Ad Manager gives online advertisers the ability to "cast a wider net" and give a larger reach by managing ads across multiple ad …
One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, …
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and …
The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both …
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with …
We use Google Ad Manager to work with Google AdWords and publish ads. Our Marketing department uses it for advertising purposes and we …
Google Ads is used to create ads for Google searches to direct users to our business website in order to generate traffic and sales.
Ad performance reports (31)
Ad deployment (31)
Ad campaign creation (31)
Display advertising (30)
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Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.
We were already using it before I came on board so I am not sure if we considered other platforms. I believe being a Google user already is a big factor though. It helps a lot in terms of integrations and other compatibility thinking.
The main advantage of Google Ad Manager over The Trade Desk is based on the fact that Google Ad Manager has better data to identify a user on any device as it has more data and the user is signed in over Google Ad Manager´s set of properties. That is why results on Google Ad Manager´s platform are better as The Trade Desk needs to develop a unified id solution that is more complex and less performing that Google Ad Manager's data.
I didn't evaluate a competitor.
The other DSPs I've used were all managed services and this is the first time we've been able to manage the system on our own!
- Microsoft Advertising (formerly Bing Ads)
Google Ads is [completely different from] Bing. I mostly advertise on Google and prefer it over Bing tenfold.
We use Google Ads Manager to manage ad campaigns on Google I found that Google Ads Manager was confusing, had a steep learning curve, and had poor documentation. I found myself having to look at tutorials from other websites. I find this to be true of most Google products. They seem to be made by developers and don't account for the user.
Google streamlines the process and is supremely easier to use than Facebook for Business (utilized for Facebook ad management.). Facebook's control over their management system makes the program much more cumbersome and less effective. Meanwhile, as mentioned, the Google Ad Manager program is much more user-friendly and turns out a better product in the end.
As I alluded to earlier, you kind of have to be on Google if you want to search marketing. I've tried Bing Ads and I just don't see the same volume or quality. With dwindling targeting abilities on social media sites like Facebook, Google is still tall and mighty and helps us with intent-based targeting rather than just interest-based targeting.
Google Ad Manager surpasses all competitor ad management services in every aspect. It is free to use and offers the best quality for your budget.
We selected Google Ad Manager in place of our internal software because Ad Manager allows us to better target our audience while tracking performance at a higher level.
Google Ad Manager is the best simply because of how great it is to advertise on the largest search engine on the internet. The other platforms I think have better dashboards and segmentation options but Google is the best because their audience is the largest and most focused on buying what they are searching for.
Google Ad Manager is one of the only free to use ad management services out there. While there are several alternatives such as OpenX and Adzerk, Google Ad Manager provides the best bang for your buck (considering you don't spend any money on the actual product itself). Although there are several other ad networks out there that allow you to do exactly what Google Ad Manager does, having a free product with a giant network of available advertisers makes ad manager near-perfect.
We looked at Adsense and Google Ad Manager when we were selecting a platform. Google Manager seemed easier to use and more robust when it came to social management. Google Ad Manager was also easier to use and offered a better community to help you if you get stuck on an issue.
It allows me to find exactly the information I am looking for in one place. It allows me to share that data with others both internally and externally. There is a mobile version and though it isn't as good, it helps for when I am out of the office or traveling.
We've used a few other way less robust ad servers, and Google Ad Manager is definitely the top tier ad server you can have as a publisher. There isn't much competition in this space for a large publisher that would make us feel comfortable switching to another ad server. We've been punched plenty in the past, but never anything struck our fancy to validate switching.
I selected Google Ad Manager because it's a more widely used search engine and I wanted to maximize our efforts and spending, as a small nonprofit with a limited budget. I think Yahoo! Advertising is good because it's independent, as in not linked to all of your Google Cloud products, but I also think that's a negative as you can't effectively track your efforts as easily.
In my current position at this company, we've only ever used Ad Manager due to management's comfort with Google's application suite. I've used other software such as Adzerk, AOL's One, and OpenX in previous roles. I like Ad Manager because it's incredibly intuitive if you've ever used any of Google's other products.
We think Google Ads Manager is better because it is more simple. It's holistic because it really optimizes what's best for our brands and campaigns. It doesn't just serve out our ads to a number of people. Google Ads Manager makes sure that we serve them out to the right people.
We used to use Yahoo APT. It really sucks because of the poor reporting and forecasting capabilities. GAM's forecasting is pretty reliable and the reporting is easy to use.
These are great programs, but when you stack up against Google, they cover a marginal amount of space. You want to use a program that covers a wide area, and currently, the ones listed don't quite have the same reach as the others. I would recommend them to people with high budgets, as you can post across many platforms, but only if you have the funds in the budget and someone who can dedicate time to all of these.
Google Ad Manager is great when you want to review data that is tightly integrated (Google Analytics, Data Studio, and BigQuery); however, businesses typically have multiple advertising channels outside of Google's purview - these don't integrate in the same way. That said, no other solutions provides the deep level of ad insights that Google Ad Manager provides.