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Google Ad Manager

Google Ad Manager

Overview

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

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Recent Reviews

Google Ads is my personal fav!

7 out of 10
June 16, 2022
I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was …
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Google Ad MEHnager

5 out of 10
April 22, 2020
Incentivized
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (33)
    8.7
    87%
  • Display advertising (32)
    8.6
    86%
  • Ad performance reports (33)
    8.5
    85%
  • Ad deployment (33)
    8.4
    84%
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Pricing

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N/A
Unavailable

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

30 people also want pricing

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What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.3
Avg 7.8
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Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(370)

Attribute Ratings

Reviews

(1-1 of 1)
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Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.
  • Attraction
  • Cost effective
  • engauges
  • more configuration
  • more documentation or videos to set it up
  • allow for additional features with out having to pay for them.
The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.
Ad Campaigns (5)
94%
9.4
Ad campaign creation
90%
9.0
Ad deployment
100%
10.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
95%
9.5
Data Transfer
90%
9.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
93.33333333333334%
9.3
Ad dashboards
100%
10.0
Ad performance reports
90%
9.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
90%
9.0
  • Reporting is really good
  • Dashboards good be more current
  • videos on pushing the information forward would be great as well.
With Google ad there are more options to be able to put an ad together and to be able to use the information that best suits our situation. With the other vendors, there is limited use to be able to target and also to be able to correct once deployed or pushed forward where the user can view the ad.
  • Reports
  • Deployment
  • Feature usage
  • Dashboard
  • installation
  • education
No
Love the product and how the GUI is as it is user friendly. When working with the product it is better to have some knowledge of what ad's you want to deploy where so that it is easier to use and move forward.
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