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Google Ad Manager

Google Ad Manager

Overview

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

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Recent Reviews

Google Ads is my personal fav!

7 out of 10
June 16, 2022
I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was …
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Google Ad MEHnager

5 out of 10
April 22, 2020
Incentivized
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Ad campaign creation (33)
    8.7
    87%
  • Display advertising (32)
    8.6
    86%
  • Ad performance reports (33)
    8.4
    84%
  • Ad deployment (33)
    8.4
    84%
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Pricing

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Google Ad Manager

Google Ad Manager

N/A
Unavailable

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

31 people also want pricing

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What is Springbot?

Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.6
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.3
Avg 7.8
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Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(369)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
September 16, 2021

Simple tool for Google users

Verified User
Employee in Marketing
Telecommunications Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve future Google ads.
Pros and Cons
  • The data analysis part is clear and very useful.
  • We are able to manage all our ads in one place, very convenient.
  • Easy to use.
  • It takes a while to get used to the platform but once you get it, it's easy to manage!
Likelihood to Recommend
It's great for companies like us that relying on Google products. We have Google ads, Google analytics, G suite, and many other Google products. So it's easy to share and integrate among these applications. It's simple to use if you are already a Google user too!
Google Ad Manager Feature Ratings
Ad Campaigns (5)
66%
6.6
Ad campaign creation
60%
6.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
60%
6.0
Sequence targeting
70%
7.0
Ad Network Integration
N/A
N/A
Ad Reporting & Analytics (5)
68%
6.8
Ad dashboards
70%
7.0
Ad performance reports
70%
7.0
Ad conversion tracking
70%
7.0
Ad attribution reporting
60%
6.0
Cross-channel ad management
70%
7.0
Return on Investment
  • It helps us be more organized and know where we are at in the industry.
  • Quickly tell the story behind numbers and come up with new suggestions for the next ad.
Alternatives Considered
We were already using it before I came on board so I am not sure if we considered other platforms. I believe being a Google user already is a big factor though. It helps a lot in terms of integrations and other compatibility thinking.
Users and Roles
2
Analyze our Google ads performances and give directions for future ad posts. It's a one-stop for all our ads management. We used it to manage all variety of ad formats like video, text, coupons, etc.
Support Headcount Required
1
We don't have a technical support team for this. If we run into some issues, we contact our engineer and he will take a look. He knows how to set up Google ad manager and how to alter the settings to what we want to accomplish. You need to be familiar with the tool.
Business Processes Supported
  • We use it to analyze our existing ads performance and see how they are working out for us
  • We use it to predict future ads performance
  • It offers an overall dashboard for us to see the our campaigns all together and compare
Innovative Uses
  • Google ad manager grows with our business, as we expand to have mobile friendly pages, it allows us to track that too.
  • AMP service helps us serve our mobile suers better and deliver better user experience.
Future Planned Uses
  • we are looking into using it to expand our service even further maybe not just mobile but across all different devices including notepads, etc.
Likelihood to Renew
7
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that.
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