Google Ad Manager

Google Ad Manager

About TrustRadius Scoring
Score 8.7 out of 100
Google Ad Manager

Overview

Recent Reviews

Simple tool for Google users

8 out of 10
September 16, 2021
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
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Google Ad MEHnager

5 out of 10
April 22, 2020
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8 out of 10
March 11, 2020
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 13 features

Ad performance reports (32)

9.4
94%

Ad deployment (32)

9.4
94%

Ad campaign creation (32)

9.4
94%

Display advertising (31)

8.2
82%

Reviewer Pros & Cons

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Pricing

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What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

Features Scorecard

Ad Network Integration

9.5
95%

Ad Campaigns

8.9
89%

Ad Reporting & Analytics

9.0
90%

Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (277)

Ratings

Reviews

(1-25 of 32)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Google ad manager help me to build my reputation online via display ads. Moreover it cost-effective platform. In my experience, we were struggling to find offshore clients but now it is possible via google ad manager, as it provides the option to run ads all over the world.
Ben Sottek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Ads is well suited to advertisers that operate in a space with healthy market awareness. If they are advertising a product or service that users are generally aware of and search for, Google ads campaigns could be successful. For those that have a new or extremely niche offering, there may not be enough search volume to justify the effort.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
The product is a really good product and we have not had any issues in using the product or educating others on how to use it. The only area that needs enhancement is how to gain more market share with the use of the ads. Maybe a way to make them more targeted within the area or within a region that you want to market more ads at.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you are running any ads, this is such an important platform to use. It is key to make sure that you consistently check how your ads are performing and make adjustments where needed. That is what I love about Google Ad Manager. I just log in and have all the details I need available.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's great for companies like us that relying on Google products. We have Google ads, Google analytics, G suite, and many other Google products. So it's easy to share and integrate among these applications. It's simple to use if you are already a Google user too!
Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager offer a full stack solutions for everything related to programmatic. Wether you are positioned on the buy side or the sell side you are definitely using Google Ad Manager to transact media.
It is appropiate for small clients as it is an easy to use self serve platfrom and for large clients as it has a complete set of features to maximize results that are not available on every platform.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are looking to scale text and display ads, Google Ad Manager is a solid choice, as it helps scale your ads. It combines different exchanges such as DoubleClick, Adsense, AdExchange and third party exchanges which gives it a lot of options, scale and ability to optimize.

If you are a small business with [a] limited budget or knowledge it might not be an ideal fit.
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you're looking to get into digital advertising, 99% of the time Google Ads is where you want to be. For the simple reason that you can target the search term (as compared to social [media] where you [can] target the type of person, behavior and interests). Google is [generally more] expensive, but if you do the proper research with the keyword planner, you can get a good idea of what your bids will cost; [you] should have a good view of [what] the campaign(s) will convert within the first month.
April 22, 2020

Google Ad MEHnager

Score 5 out of 10
Vetted Review
Verified User
Review Source
Some possible scenarios of when you would want to use Google Ad Manager is when you want to run ads on Google. It provides a central place of managing these ads for Google. It would be less appropraite if you wanted to run ads on another service, like say Facebook or a private website.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you are recommending that your client utilize Google for paid media, or if your client is excited about the possibility then you have to use Google Ad Manager. The good news is that Google Ad Manager makes advertising with Google relatively seamless and provides great reporting data at the end of campaign or whenever you need to pull it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ads Manager is great if you need major visibility on a large ad network rather than targeting one specific website, app or platform. Let's be real here if you have any business that is done online (sell products, generate leads, etc) you pretty much have to be on Google. I've tried other advertising solutions including competitor search engines, sponsored content solutions, social media advertising, and none really compare to the traffic you can get that is keyword-driven, meaning a user is actually demonstrating interest in whatever you sell or offer.
Avery Falkenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Ad Manager is a great tool to help you expose your product or content to a specific geo targets audience. You can also target by keyword etc. Ad Manager is a great place to start nurturing your audience. Campaigns that seem to not perform as well as ads are those such as live online events or webinars. Campaigns that have a high level of success with my team are whitepapers, trials, ebooks, etc
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is great simply because they are the best software and business to advertise on. Facebook and other social media sites are good, but no place will ever be better than advertising with the best search engine on the internet. If you want to get the best bang for your buck, this is how.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have found that Google Ads is invaluable for attracting a specific target market to your website which may form a good audience basis for continuing advertising on Facebook. This is a good solution for a new business that wants to fast-track its Facebook advertising. You will have to carefully evaluate whether Google Ads is a good solution for your business to use over the long term. It can get pricey to pay per click, especially if there is a lot of competition.
December 04, 2019

Google Ad Manager Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is very appropriate for many business-to-business organizations along with organizations that support business-to-consumer transactions. It allows you to deploy and manage both text and display ads on the Google network. It allows you to customize and report on all of these features.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It's great if you are budget conscious and require a powerful and flexible technology to support your advertising needs. If your website gets a lot of impressions, Google Ad Manager is an amazing tool that can help you monetize ad space and providing custom quotes to clients. The degree of control and flexibility that this affords you is boundless. On the flip side, like with most ads, you will not be able to control whether or not your ads show up when ad blockers are on for your users. It'd be a nifty addition if there was a way to show these ads to users.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well suited for helping you move your paid marketing in house, as then you should be able to manage your campaigns end to end. It is not suited if you don't have a Google ads expert in house as it can take a few weeks for one to get trained on this and start setting up ads.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Goolge Ad Manager is great when you need a program that runs all of your ad campaigns from one place. No more using 3-4 programs to run your ads. Google Ad Manager might not be a good fit if you are not running a lot of ads or are not running a lot of ads on multiple platforms.
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well suited for any office using Google programs, but not as great for Mac/Apple users. Also great for desktop versions but not if you need to use the app or mobile version. Great for companies on a budget and smaller companies as well. May not be as suited for huge major companies with a lot of campaigns running at the same time.
October 02, 2019

Google Ad Manager Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is a great tool for publishers to be able to manage their own direct-sold inventory + programmatic inventory. Google Ad Manager could improve in the sense that with the cascade/waterfall there are some hiccups with how things are served/serving properly. Sponsorships should always outweigh anything, however, if the sponsorship is only set to 25% SOV, then it isn't necessarily 25% SOV when there are other things competing.
October 02, 2019

Simple and Effective

Matthew Mariner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are already utilizing the Google Ecosystem for your products/company, then this solution just makes sense. Google allows many of their apps to talk with each other, and if you don't mind making a deal with the devil, this solution would be your best bet for PPC/SEM. Lastly, though my company is by no means at scale, I have been told by many people that GAM works very well at scale when driving towards the enterprise level.
Sarah Bandy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is great for managing your Google account if you can get into it. Since we are a nonprofit, there are some great incentives and credits possible, but it's locked up like Fort Knox. There are many steps of authentication, and if, like us, you have had multiple people associated with the account, forget it.