Name: Google Ad Manager
Rating: 8.6 (369 reviews)
Author: Google

Overview

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Recent Reviews

Biggest Player in the Search Marketing Game

9 out of 10

July 11, 2022

Incentivized

I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …

Google Ads is my personal fav!

7 out of 10

June 16, 2022

I use Google Ads Manager to advertise our products. We tried to use paid search campaigns with still images of the gas industry. It was …

Best Platform To Run Ads

10 out of 10

May 19, 2022

Incentivized

Google ads manager is the one and only tool that helps me and my organization to run ad campaigns aall over the platform. Google ads …

If you want a really good product to market ad's with, Google ad's is your product.

9 out of 10

May 12, 2022

Incentivized

With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads …

Google Ad Manager is perfect for ad management!

10 out of 10

April 29, 2022

Incentivized

We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different …

Simple tool for Google users

8 out of 10

September 16, 2021

Incentivized

The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …

The main tool to automate media buys

9 out of 10

June 03, 2021

Incentivized

We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on …

Efortless scaling and time saving

9 out of 10

June 02, 2021

Incentivized

We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses …

Incredible reach at a great price!

10 out of 10

April 28, 2021

Incentivized

Google Ad Manager gives online advertisers the ability to "cast a wider net" and give a larger reach by managing ads across multiple ad …

Google Ad Manager: The most powerful way to PPC!

10 out of 10

April 05, 2021

Incentivized

One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, …

Google Ad MEHnager

5 out of 10

April 22, 2020

Incentivized

We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …

Easily Place Well-Targeted Ads and See Results

9 out of 10

March 23, 2020

Incentivized

Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and …

Google Ads Manager: Big Money, but Big Results Too

10 out of 10

March 13, 2020

Incentivized

The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both …

Google Ad Manager Review

8 out of 10

March 11, 2020

Incentivized

Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …

Take your display advertising to the next level

9 out of 10

February 18, 2020

Incentivized

I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with …

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features

Ad campaign creation (33)
8.7
87%
Display advertising (32)
8.6
86%
Ad performance reports (33)
8.4
84%
Ad deployment (33)
8.4
84%

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Pricing

View all pricing

Google Ad Manager

N/A

Unavailable

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

31 people also want pricing

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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

7.6

Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.7

Avg 7.8

8.7
Ad campaign creation
(33) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
8.4
Ad deployment
(33) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
8.6
Display advertising
(32) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
8.7
Ad display and retargeting segmentation
(31) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
8.9
Sequence targeting
(24) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

8.3

Avg 7.8

8.9
Ad dashboards
(31) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
8.4
Ad performance reports
(33) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
8.9
Ad conversion tracking
(32) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
7.8
Ad attribution reporting
(29) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
8.2
Cross-channel ad management
(26) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
7.7
Ad forecasting and optimization
(29) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

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Product Details

About
Tech Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating Systems	Unspecified
Mobile Application	No

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Comparisons

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Reviews and Ratings

(369)

Attribute Ratings

Reviews

(1-1 of 1)

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Companies can't remove reviews or game the system. Here's why

March 19, 2019

Can't go wrong with a well-established brand

Kevin Yip

Online Business & Data Analyst

San Francisco Chronicle (Newspapers, 201-500 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.

Pros and Cons

It allows you to change a lot of attributes for the line items.
The report function is versatile, allowing different types of queries.

It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
The reports takes a long time to run.
The reports lack visualizations.
Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.

Likelihood to Recommend

You can't go wrong with Google Ad Manager (GAM) if you are a large company because they are the king of ad servers. However, if you want to cope with the big data needs nowadays, you may need to pair it with some BI tools for visualizations. Also if you want better user control and order entry interface, you may need to consider an order entry platform to interface with it.

Google Ad Manager Feature Ratings

Ad Campaigns (5)

56%

5.6

Ad campaign creation: 70%
7.0
Ad deployment: 90%
9.0
Display advertising: 90%
9.0
Ad display and retargeting segmentation: 30%
3.0
Sequence targeting: N/A
N/A

Ad Network Integration (2)

N/A

Data Transfer: N/A
N/A
DSP integration: N/A
N/A

Ad Reporting & Analytics (4)

40%

4.0

Ad performance reports: 50%
5.0
Ad conversion tracking: 40%
4.0
Cross-channel ad management: N/A
N/A
Ad forecasting and optimization: 70%
7.0

Return on Investment

It continues to be a solid performer to serve our direct an programmatic ads. We have no plans to replace it.

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