Google Ad Manager

Google Ad Manager

About TrustRadius Scoring
Score 8.7 out of 100
Google Ad Manager

Overview

Recent Reviews

Simple tool for Google users

8
September 16, 2021
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
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Google Ad MEHnager

5
April 22, 2020
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8
March 11, 2020
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 13 features

Ad performance reports (31)

9.3
93%

Ad deployment (31)

9.2
92%

Ad campaign creation (31)

9.2
92%

Display advertising (30)

7.9
79%

Reviewer Pros & Cons

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Pricing

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What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

Features Scorecard

Ad Network Integration

9.5
95%

Ad Campaigns

8.8
88%

Ad Reporting & Analytics

8.9
89%

Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (275)

Ratings

Reviews

(1-25 of 31)
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Ben Sottek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less emphasis on video and display campaigns. This is due to the goals of the clients and the user intent that we can tap into with search campaigns.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
With our marketing strategy and to gain the attention of the user from the competition so that they will view our ads over the other ads that they see. Adding highlighted words and also adding information that attracts the user that is reading the ad. Also, we use it to gauge what the user is looking at and what they are searching for by adding some Artificial Intelligence to it.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager for multiple clients at the same time. This is such a great platform when it comes to managing all the different ads for our clients. It is simple to target potential customers all over the United States and breaks it down into more demographics as well.
Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager to concentrate and manage almost all of our media buys. Google has by far the most used and intutive platform on the internet to automate the media buying process. It has the most inventory, the best integrations and the more advanced soltions for measuring results.
It is mostly used by the marketing department and we have a special team dedicated to optimizing the results of Google Ad Manager.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Google Ad Manager to drive leads and clients to our website. There are different features inside the platform for many uses depending on what you want to achieve, your budget and the competitiveness of your industry.<br><br>Google Ad Manager is used only by the marketing department.<br><br>It makes it very easy to aggregate different channels and deploy text and image ads.
Score 10 out of 10
Vetted Review
Verified User
Review Source
One of the services we provide is PPC (pay per click). We utilize Google Ad Manager to run our clients' Google Ads (Search, Shopping, Display, [&] YouTube). I utilize the platform on a daily basis as well as keep up to date with the everlasting platform changes, upgrades, and betas. Google Ad Manager is our primary focus when it comes to PPC as a whole on search.
April 22, 2020

Google Ad MEHnager

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is only being used our marketing department not the entire organization. The problem that Google Ads Manager solves it allows us to manage our Google ads for use on Google.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is used by our firm's content and channel planning teams as a key function of their everyday work in highlighting and managing that work that our creative team is doing on behalf of our clients. We use the Manager to execute portions of our paid media campaigns and use the Manager for reporting metrics as well.
Score 10 out of 10
Vetted Review
Verified User
Review Source
The Marketing department is the primary user of Google Ads Manager. As a non-profit staffing/recruitment agency, we use google for both search advertising and display advertising. We advertise open positions we are recruiting for, hiring events and job fairs, and general branding strategy for our agency. The advertising mostly supports our talent acquisition team as a means of sourcing candidates for jobs.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the size of the ad units, creative assets, impression goals, and ad placements to support our clients' KPIs. Additionally, we use Google Ad Manager to provide clients with a reliable performance metrics to help with campaign management and optimizations.
Avery Falkenstein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I work for the ad ops side of the business at Devada. Google Ad Manager allows us to help our sponsors target the developer community with their content. This ranges in topic from security to AI. My team executes and reports on all campaigns. With the new changes within Ad Manager some reporting can be tricky.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager to work with Google AdWords and publish ads. Our Marketing department uses it for advertising purposes and we will use this to promote different website pages and landing pages that we want customers to see when they are using Google search to look up terms and searches.
December 04, 2019

Google Ad Manager Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is being used by my organization in a variety of ways. Although we do not use it internally for advertising purposes, we use and implement this product for many of our clients within our agency. We use this as a paid media platform to promote, engage and generate more leads and contacts for companies and organizations.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Google Ad Manager in our company to sell ad space on our website to different clients. It allowed us to monetize high traffic areas of our webpages and control exactly what ads showed up on our website. We were able to control the size of the ad units, where the ads would show up and the creatives we wanted to use for the ad. Being able to provide clients with a reliable impression and click metrics provided a different level of integrity to our product offerings.
October 04, 2019

Google Ad Manager Review

Nathan Phillips | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We support hundreds of car dealerships around the country with the best platform online to get the right ads visible to hand-raisers who genuinely are interested in our client's products. Paid search, display retargeting ads and YouTube video pre-roll are all rolled nicely together into Google Ad Manager for easy, precise and time-saving mass adjustments to campaigns.
Ad Manager saves our teams large amounts of valuable time by letting them make adjustments to whole accounts, large groups of campaigns and keywords at once, rather than having to individually adjust each at a tedious pace.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is being used by the marketing team, specifically the performance marketing guys at our office. They use this to set up their marketing ads, be it an app install, web ads, retargeting, SEM etc. They use it for end to end, ad ideation, segmentation, targeting, communication, management.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Ad Manager is being used by our social media team and by our PPC team. Google Ads allows us to manage our ads across all of our marketing channels. It solves the problem of having to use multiple programs to accomplish the same exact goal. It allows us to easily set up and report on our current ad campaigns.
Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it to track how our ads are performing on different websites and platforms. It has really helped us condense our reporting and information, we can now use just this one program rather than different programs to track clicks, demographics, opens, etc. It saved us money by allowing us to condense into one program.
October 02, 2019

Simple and Effective

Matthew Mariner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager as a tool in our marketing campaigns for the company when we are running ads to drive traffic to various landing pages optimized for conversions or when we drive traffic to our main website. GAM is a good overview high-level snapshot of where we stand in our campaigns.
Sarah Bandy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
We use Google Ad Manager to help boost our search potential on Google and its affiliated sites. It's used primarily by the executive director and Marketing Branch of our Board of Directors in gauging how our Google searchability is tracking alongside our Google Ads and addresses the issue of making sure we are being seen.
Blake Baron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.