Google Ad Manager

Google Ad Manager

About TrustRadius Scoring
Score 8.7 out of 100
Google Ad Manager

Overview

Recent Reviews

Simple tool for Google users

8
September 16, 2021
The Google Ad Manager helps us analyze and view our Google ads clearly and even in real-time. It gives us the insights we need to improve …
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Google Ad MEHnager

5
April 22, 2020
We use Google Ads Manager to manage ad campaigns on Google for the ad campaigns that our company runs on Google. Google Ads Manager is …
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Google Ad Manager Review

8
March 11, 2020
Our company uses Google Ad Manager to sell and monetize digital advertising on our site to outside clients. It allows us to control the …
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Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2021
TrustRadius Award Top Rated 2020

Popular Features

View all 13 features

Ad performance reports (31)

9.3
93%

Ad deployment (31)

9.2
92%

Ad campaign creation (31)

9.2
92%

Display advertising (30)

7.9
79%

Reviewer Pros & Cons

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Pricing

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What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is RollWorks?

RollWorks, a division of NextRoll, offers B2B companies an account-based platform to align marketing and sales efforts, and grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small —from those with established ABM…

Features Scorecard

Ad Network Integration

9.5
95%

Ad Campaigns

8.8
88%

Ad Reporting & Analytics

8.9
89%

Product Details

What is Google Ad Manager?

Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.

Google Ad Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (275)

Ratings

Reviews

(1-25 of 31)
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Ben Sottek | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Bulk edits and changes streamline management of large accounts
  • Reporting options are robust and easy to use
  • Provides the largest market share of search marketing in the world
  • More visibility into smart-bidding algorithms
  • Optimization recommendations other than spend more
  • More transparency in search terms reports
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Attraction
  • Cost effective
  • engauges
  • more configuration
  • more documentation or videos to set it up
  • allow for additional features with out having to pay for them.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The data analysis part is clear and very useful.
  • We are able to manage all our ads in one place, very convenient.
  • Easy to use.
  • It takes a while to get used to the platform but once you get it, it's easy to manage!
Kimberly Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Different attribution models built within the platform
  • Lots of bidding methods available
  • Vast supply available in all countries
  • Not dedicated team unless you are spending enourmous sum of money.
  • Margins not transparent
  • Operates like black box and missing indepedent verification on its metrics
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Hyper targeting - I love how we can target, analyze, and then hyper target [advertisements] to our audiences to be able to hyper target the audiences that convert best. [Audiences besides] Google understands them, but also demographics, locations, search terms, and more.
  • Advanced reporting - Without Google's seemingly endless ways to read and break down reports, we would not be able to best make decisions to maximize ROI.
  • Strong conversion algorithm updates - The algorithm has become impressively strong for 'maximized conversions' and 'smart' campaigns. [That's] coming from someone who hated these portions of the algorithm until about 2019 where the updates (and continued updates) have worked incredibly well for these algorithms' purpose.
  • Bumper Machine - While this is still in beta, there is a lot of room for improvement for the machine to pick proper clips. I'm sure that will come in time though.
  • Inclusion of a Home Page Button - This is a simple request, truly, but one that bothers me everyday. I have a campaign home button, but it's not accessible unless you go back to the beginning of the platform. If the 'home' button was static, I'd be able to go to my preferred view with one click instead of having to loop around, as there isn't a trustworthy 'back button' option either.
  • Display - This is a big one. I have a love/hate relationship with display campaigns and algorithms. I have seen where they can perform [strongly] but also be massive budget bleeds with little ROI. It's not very industry specific either so I'm hoping to gain more consistency and trust with the future of the display algorithm.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
  • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
  • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
  • One of the major areas that Google could improve is in budget management - Google makes it extremely easy to spend money that may not even be relevant.
  • Google Ads Manager could improve it's notification system when ads are not optimized or they have suggestions of how to improve ad performance.
  • Google Ad Manager could improve its speed to approving search or display ads, or offering feedback on rejected ads. Often, I have no idea why an ad was rejected or what policy it supposedly violated.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • If you are new to the platform, they will accommodate you by guiding you on how to create a basic ad easily.
  • You can explore keyword search volumes and add it to your campaigns directly from within the platform.
  • You can integrate Google Tag Manager so that you can define custom conversions and track it easily while ads are running.
  • There is enough data available to view how well your ads are performing.
  • I don't have any complaints. It's a complex product and they are doing a good job of accommodating all levels of users.
December 04, 2019

Google Ad Manager Review

Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Manage multiple ads.
  • Reporting capabilities.
  • Integratable with Google products.
  • Integrates well with marketing platforms.
  • Targeting.
  • Constant changes.
  • More help videos.
  • Better customer service line.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Flexible ad units.
  • Control over creatives being displayed on your website.
  • Metrics for impressions and CTRs.
  • Targeting by user demographics and webpage.
  • Not the easiest user experience for non-technical users.
  • Needs a bit of trial and error to figure out the best fit.
  • Ads take quite a bit of time to propagate to production.
October 04, 2019

Google Ad Manager Review

Nathan Phillips | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Fast adjustments to campaigns.
  • Fast adjustments to geographies/targeting and copying those changes across multiple accounts.
  • Quickly see errors/denied ads in one easy interface.
  • Sometimes it can bog down and crash. This is rare, but it is processing a lot of steps/changes all at once and it's not expected to be perfect.
  • Being able to quickly filter by campaign types would be nice (PPC/Display/Video Pre-roll). Our fix is to run these campaigns in totally separate accounts, so there is no overlapping in reporting/etc. This helps with seeing stats clearly without having to filter constantly.
  • It could be visually prettier.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • User segmentatation - new, old, prospecting/retargeting etc.
  • User targeting - day-parting, demographics, interests etc.
  • Campaign management
  • Ad formats and tweaking for experimentation
  • It's a little complex to understand for beginners
  • It doesn't allow you to run various ad platforms on a single platform
  • Its data has discrepancies at times even against the Google analytics or Playstore data
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The Doubleclick manager is very intuitive and allows anyone without extensive experience to jump in and start managing ads.
  • My favorite feature is it allows you to manage all of your ads in one place.
  • The training and user forum knowledge is top-notch. I can always find the answer to any questions I have.
  • Sometimes the tags are not reliable in certain browsers such as Microsoft Edge.
  • Sometimes the server gets bogged down making everything slow and clunky.
  • Not the most intuitive software. Luckily, there is a big user group to help you with problems.
October 02, 2019

Simple and Effective

Matthew Mariner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • GAM makes the data analyzation process seamless, they offer many different display types/charts and even allow us to run algorithms/machine learning on the data.
  • GAM is constantly updated and has a strong release schedule for bugfixes, maintenance, and new features. Google seems to really care about this project.
  • The reporting functionality is robust, allowing multiple query types that are even friendly to non-developers.
  • Speed - I know its a website that's doing lots of data calculations, but there has to be a way to make this better. Even using enterprise internet solutions I have had a decent amount of lag from page inception to data displaying.
  • API - When I wanted to pull a report to display on a backend system for a web application, the API was a bit complicated for doing a simple data extraction REST API pull.
  • User Management - This has been a difficult aspect/pain point for us when we utilize sub-contractors or take on different clientele. Having different user permissions (or explaining how to implement it easily) would be a huge plus for us going forward.
Sarah Bandy | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Google Ad Manager is great at having a snapshot of where you stand.
  • It's easy to make multiple ad postings.
  • Google is the most-used search engine so it's useful to engage your community.
  • Google Ad Manager has absolutely abysmal customer service. It's non-existent.
  • If you run into an issue there is no way to get assistance.
  • The layout is occasionally clumsy to navigate.
Blake Baron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Bid suggestions via machine learning: they save us a lot of time running analysis.
  • Dashboards allow for effective turnkey presentations when reporting results to management.
  • Google Ad Manager integrates with Analytics and provides a solution with easy setup.
  • Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
  • Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.