Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Vice President of Digital Media Operations
TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
- FAQs
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Google Ads are from Small Businesses (1-50 employees).
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Ad Management with Google Ads
Score 10 out of 10
Vetted Review
Verified User
Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies that receive advertising from them. It allows you to obtain a better scope of conversion of visits into sales of your website. It can be considered as a great management tool for advertising management in internet search engines.
- Management of suitable content for advertising
- Administration of programmed resources for advertising
- Management of the balance and distribution dedicated to publicity and specific announcements
- Improve the content planning and budget allocation development interface
- The interface of the android application is improved for visibility of its content and management.
- Content management for advertising
- Administration of funds for advertising within the Google search engine
- If it has been reliable in a certain development of advertising exposure.
It is part of the Google suite of tools for content management for advertising and ads in the Google search engine.
No
- Price
- Product Features
- Product Reputation
The use of budget within the Google Ads platform can be managed effectively and guided in a specific way in the content that you want to advertise.
No, I did not need to contract premium support, I received the necessary attention under free support.
No
- Advertising campaign tracking is easy to understand.
- Design the advertising process model to be followed.
Yes
It is very efficient when used from mobile devices due to its content adaptability and multi-screen adjustment.
We use AdWords for general advertising and for automated product catalog (20,000+ products) ads. It is used to target product ads and generate specific and general purpose web traffic.
- Geographic targeting combined with keyword targeting is straight forward.
- Budget management and scheduling is available.
- Integration with Google Analytics provides a mechanism for ROI monitoring.
- It can be difficult to compete with high budget advertisers in a cost effective manner.
- Remarketing APIs can be difficult to integrate into third party e-commerce platforms.
- Measurable increase in sales.
- Good customer acquisition tool.
- Time consuming to effectively monitor and manage.
- Facebook Ads
Better conversion rate than Facebook, but lower click through.
No
Not necessary
Yes
Yes, it was resolved for me and others.
Product catalog items were being incorrectly identified by automated algorithms as adult audience only. Google support manually corrected 100s of items over and over again until defect was fixed.
We use Google Adwords to market our own business, and to help our clients across many industries generate leads and grow their business.
- Target specific niches in targeted regions
- Research and select appropriate keywords
- Track and analyze the results of your campaigns
- Expand your customer touch points with remarketing to existing site visitors
- Better updates are needed when new product features are launched, but considering the volume of new features that are always being added to stay a leader in marketing, they do a fairly good job at keeping you updated.
- We saw an increase in leads and improvement in the quality of leads, unfortunately we cannot share lead generation data but the increases are quite significant.
No
Yes
Yes
We were having issues with a client account where the ads were not being displayed and they helped trouble shoot it to make sure that the system worked properly. The issue was escalated and solved in a very timely fashion.