Google Ads

Formerly AdWords

Google Ads are great for companies looking to drive traffic, sales, etc that have the budget to bid on certain keywords. The platform can give small to medium size companies a chance against larger ones. One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive.

Google Ads has been a relatively inexpensive platform with good results for us

It is very well suited towards B2C products where the target audiences are already expressing a good amount of interest in a specific product. However, it seems to be less effective for increasing the visibility of a new or lesser known companies. Also since, it could be pretty expensive for companies with lower budget that have to compete with large corporations.

I think Google Ads is good for getting your company out there and becoming more visible to potential customers in general. However, for specific product launches, social media advertising might be a better fit. Also, our user base is younger so social media is a better channel for our target audience.

If you are going to do Search Advertising to promote your website, Google is the 600 pound gorilla in the room. If you don't spend money on Google for Search, you will not get the results you want. If you manage your account properly you can get a very good ROI. Results are easy to track and corrections can be made to your account based on the data Google Ads provides. Where Google is struggling is display advertising. Although Google has 90% of the internet covered, the platform does not make it as easy as other platforms to get your display ads in the right place at the right time. Lastly, everything Google tells you as guidelines must be taken with a grain of salt. They often toot their own horn but are not always looking out for your best interests. Ever since they went public, their focus is Return on Investor Dollars and not Return on Your Ad Dollars.

Is very well suited in the buying process when you have excellent products or where you have the lowest price on the market. It is equally good for remarketing and social selling

It is the most influential and best suited ad revenue generating software, if used very carefully and with a budget more than any social network

There is no doubt that AdWords has provided marketers with a powerful tool. The caveat to wielding such a powerful marketing tool is that it can become a money pit without proper education on the finer points of PPC marketing. Knowing when to bid, how to stay organized, and how to interpret the data is key to making AdWords work for you.

I haven't yet found a scenario where I wouldn't employ AdWords if the business had a budget for it. Used properly, Google AdWords can benefit everyone from small businesses to international companies.

The obvious question to ask when evaluating a tool like AdWords is: "Are people searching online for products or services like mine?" If the answer is yes (and you've got a web presence) then you may want to consider reading up on AdWords strategies.

It's simple - AdWords helps drive leads to our website in a manner that we can measure and assign a cost to. For the comparably low investment, we are seeing returns that make the decision a no-brainer. AdWords, when used effectively, works.