Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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Vice President of Digital Media Operations
TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
Pricing
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Unavailable
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
5 Minutes Guide: How to Setup Google Ads Account [2021]
YouTube
How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021
YouTube
Upload to AdWords (Demo)
YouTube
Google Analytics tutorial for Beginners
YouTube
Google Web Designer for Google Ads Demo
YouTube
Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
YouTube
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Google Ads are from Small Businesses (1-50 employees).
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Reviews and Ratings
(1286)Attribute Ratings
Reviews
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November 11, 2015
The one and only. Other products add value, but do not replace it as a required resource.
Score 10 out of 10
Vetted Review
Verified User
AdWords is used to implement inbound marketing programs for our client base. It is used specifically within our department, where the execution and management of ad campaigns is done. It's Primary use is as an implementation and reporting tool. It has a friendly, albeit slightly slow, interface with very handy automated reporting processes.
- Simple reporting interface. Beneficial to pulling adhoc reports to perform custom analysis.
- Easy to use, friendly UI. While it is a bit slow, it's relatively easy to navigate.
- Large knowledge base. Very easy to access knowledge base. Organized well. Allows everyone from beginners to advanced users to find answers to questions about the product
- Quicker UI. Clunky feel at peak hours of the day.
- Simplicity of measuring conversions
- Granularity of reporting
- Some processes cannot be automated.
AdWords is the defacto provider in this industry. SME's should be ready to dive deep. Larger purchasers may see a bigger benefit in account automation through automated bidding/testing, etc. from some other providers.
No
- Product Features
- Product Usability
- Product Reputation
- Analyst Reports
AdWords UI is the only free option when it comes to advertising on google. 3rd party products can be expensive, clunky, lack full list of features and functions, and are complex for day to day users.
No change necessary. End all be all.
- UI Reporting - Easy to use, quick, intuitive. Lack of complexity within UI reporting
- Easily Scaled - Use of simple copy/paste functions, and the inclusion of adwords editor make scaling accounts easy and fast
- Knowledge Base - In interface links to helpful KB articles. Thorough and additional chat support available
- Bid Adjustments - Layering makes this feature difficult, but all the while useful.
- Auction Insights - Data is unreliable, difficult to use/interpret, and is misleading in terms of completeness