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Google Ads

Google Ads
Formerly AdWords

Overview

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Recent Reviews

Ad Management with Google Ads

10 out of 10
January 23, 2023
Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies …
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Best Ads Campaign Tool.

9 out of 10
October 12, 2022
We use Google Ads to reach prospects with very high intent. We have been using this for more than five years now, and it has always worked …
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Google Ads = ROAS

8 out of 10
May 17, 2022
Incentivized
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers …
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Worst customer service ever!

1 out of 10
May 04, 2022
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out …
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SAVE YOUR MONEY THEY ARE A SCAM

1 out of 10
March 17, 2022
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Danilo Roberto Zerón | TrustRadius Reviewer
Danilo Roberto Zerón
Vice President of Digital Media Operations
TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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Pricing

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Google Ads

Google Ads

N/A
Unavailable

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

5 Minutes Guide: How to Setup Google Ads Account [2021]

YouTube

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

YouTube

Upload to AdWords (Demo)

YouTube

Google Analytics tutorial for Beginners

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Google Web Designer for Google Ads Demo

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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

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View more demos
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Product Details

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Google Ads are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1286)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
March 07, 2021

Customer service is disgraceful! Beware small business owners!

MG
Monica Galloway
Owner
The Red Cottage -Vacation Rental Property (Hospitality, 1-10 employees)
Score 1 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
I am expanding my business as a vacation rental owner. I currently utilize various vacation rental websites that charge service and subscription fees. I am seeking other independent avenues to promote my vacation rental property to generate more business. This will allow me the opportunity to book reservations at a lower cost and to give my guests more personalized service.
Pros and Cons
  • Google Ads lures in new clients with great front-loaded discounts/credits.
  • Service representatives are slick with unrealistic goals for small businesses.
  • Google is world renowned and one would assume high expectations.
  • The Google representative prematurely activated my Ad Campaign before my website was completed. Subsequently, my credit card was charged for 1000's of 'clicks' and zero, not one booking inquiries.
  • There is no system in place to differentiate who or where the 'Clicks' are coming from. From me, my Google Ad Campaign representative, or one of Google Ads terrible service support team.
  • Good luck trying to get customer service to resolve any issues that pertains to specific complaints about the Ad being run prematurely or getting any kind of refund.
  • My initial contact with the Google Ads sales rep was just before Thanksgiving 2020. I started getting billed and paused the account on January 1. Since then I received a partial refund AND another bill for almost $300!
Likelihood to Recommend
Once the Ad Campaign was initiated at the end of November 2020 my 'slick' Ad Specialist would not answer my emails or take my calls. When I noticed that my credit card was being charged I filed a complaint through Google Ad support link. Since that time I have received countless auto-response emails and have been directed to the 'support link'. This resulted in even more auto-response emails from Google Ads for promises that someone will call me or that my complaint has been forwarded to their review team. I was even sent emails stating that a phone call was attempted but "there was no connection"! What?!
More than I month after pausing the account on Jan 1, 2021 I received a partial refund. A week later I was billed again for almost $300! 3 weeks have gone by with several emails sent and phones calls made to Google Ads. Still no resolution. No explanation. No refund!
Return on Investment
  • Google Ads has done absolutely nothing to promote my vacation rental property, nor did it generate even 1 phone call or mail inquiry. The only revenue that was generated went into Google's deep pockets.
  • Based on the number of 'clicks' my vacation rental received on Google Ads my cost was almost $1000 (not including the discount/credit promotion), countless hours of frustration, and never-ending emails that offer empty solutions and support!
Support Rating
1
I would have rated Google Ads support team a zero if it were at all possible. Since the last week in November, 2020 I made countless attempts and spent over a month trying to reach a live person to help me. My website was incomplete, the Google Ad was running prematurely and my credit card was being charged. When I finally received a callback on Jan 1, 2021 it was advised that I pause my account and wait for the outcome for my refund. On February 4th I received a partial refund. I was in the process of contesting for the full refund. To my surprise on February 14th my credit card was billed again for almost $300! Another call made and an email sent! As of today, 2 weeks have gone by and I have still not receive any word Google Ads. "Here we go round the Mulberry Bush!"

Addendum- The very day that I wrote this review I received this email from A Google Ads Manager II, Sales Service Delivery, "Hi Monica, We have confirmed there is an issue with your refund and we are working diligently to resolve this! Rest assured we will do everything we can to do right by you in this situation".
Their "resolution" came the following morning when I received an email notice stating,"You are receiving this message because you have an outstanding balance on your Google AdWords Account"!
The nightmare continues! Unbelievable!!


Usability
5
I suspect that Google Ads is not for the novice user. I told my 'Ad Specialist' that I was not the best on computers and apprehensive about my ability to maneuver the website. He told me on more than one occasion that "I work for you...I'm your sherpa...call me any time or send me an email"! The sales and service representatives for Google Ads are very well trained, though not much integrity. Despite that I told my Google Ad Specialist that my website was incomplete the ad was published live anyway! Beware that the 'talk' is good, but it ain't cheap!
Pre-Sale Experience
10
"During the sales process" the Google Ad Specialist, Chris was awesome! Quick to help, spent a very long time with me over the phone and gave me his personal cellphone number. Chris encouraged me to call or email him at any time that I had a question or concern.
Chris mentioned that he would be visiting his family for Thanksgiving. After the holiday I made several phone calls, sent texts and emails. Finally, on Dec.14 I received a text with nothing but excuses.
Post-Sale Experience
1
During the pre-sale lots of promises made about Googles commitment to customer satisfaction and service. After the initial conversation and credit card info exchanged I have received many auto-responses from the customer support team. Trying to get any personal resolution online or through email is virtually impossible. I've been fighting a refund for almost 4 months!
I finally received a partial refund on Feb 4th then billed again for $289.20 10 days later. Sent yet another email on the 14th...I received an auto-response and still no resolution. Made a phone call today 3/4/21 and was sent yet another support link -gone that route already and still no help!
Dealing with Google
If you own a business and give your customers the very best that you have to offer do NOT expect the same standards of professionalism and integrity with Google Ads/Adwords. Prompt, precise and effective customer service is non-existent!
Beware the trap of front loaded deals, credits and sales pitches, especially if you are a novice or are a small business owner (my credit card was charged $289-$350/month).
Google Ads has no system to determine who or where my billed 'clicks' are coming from. From me...the sales representative...Google Ads/Adword? Or potential customers?
The only "tip or advice" that I have on how to "...effectively deal with this vendor" is to NOT!
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