Build Strategy with Google Analytics
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of …
Starting at $150,000 Up to 1 Billion hits/month
View PricingOverview
What is Google Analytics 360?
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…
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Reviewer Pros & Cons
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our ...
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we h...
Pricing
Google Analytics Premium
$150,000
Cloud
Up to 1 Billion hits/month
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Webinar: How to Stay on Budget Using Google Analytics 360
YouTube
Webinar: What Google Analytics 360 and Google BigQuery Can Do for You
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics 360?
Google Analytics 360 Features
- Supported: Deep Product Integrations
- Supported: Cross-channel and Cross-platform Analysis
- Supported: Algorithmic Attribution Modeling
- Supported: Remarketing
- Supported: A/B Testing (Content Experiments)
- Supported: API
- Supported: Robust Reporting Capabilities
- Supported: Mobile App Reporting
- Supported: User Permissions
- Supported: Event Tracking
- Supported: Mobile Software Development Kits (SDK's)
Google Analytics 360 Video
Google Analytics 360 Suite Overview
Google Analytics 360 Integrations
Google Analytics 360 Competitors
- Adobe Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Webtrends Analytics
- Piano Analytics
- Countly
- Adobe
- IBM Coremetrics
- Webtrends
Google Analytics 360 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | US, UK, Canada, Germany, France, Japan, Spain |
| Supported Languages | Full list: https://support.google.com/analytics/answer/1008006?hl=en |
Frequently Asked Questions
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.
Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
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Reviews
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January 05, 2024
Build Strategy with Google Analytics
Score 8 out of 10
Vetted Review
Verified User
Since our data is on Bigquery it is very easy for us to connect our database to this platform which is very challenging for us to connect the data integration part to other platforms so this is the primary reason for us to choose this platform. The second reason to choose this is that this platform will solve our problems of multiple departments of product, marketing, business, and analytics rather than choosing separate platforms for different departments
June 09, 2022
Limitless data, endless opportunities
Score 8 out of 10
Vetted Review
Verified User
As long as the budget isn't in question, then I think you get a lot more for your money for 360. Having more confidence in the data is essential, your typical GA suite is good but there are limitations. These limitations unfortunately mean that a lot of the time you are having to create workarounds, rather than actually spending the required time on the task as desired. I think that Adobe Analytics is really difficult to use in comparison, and something that I would never use out of choice again.
September 10, 2021
Something that everyone in the organisation can benefit from
- Easier to use.
- Better data accuracy.
- Data connections with other google tools.
- Cheaper prices.
- Features like attribution modelling and custom reports were missing in other tools.
September 03, 2021
GA360 Can Fit Most, If Not All, Web & Mobile Analytics Needs
Google Analytics and Adobe Analytics are both great products and solutions. Each has advantages and disadvantages that need to be evaluated based on your business needs and the people you have to leverage them. Google Analytics is a lower overall investment than Adobe Analytics but the analysis you can do within Google Analytics isn't nearly as robust as Adobe Analytics Workspace. You would need to use Data Studio or a 3rd party visualization tool connected to something like Big Query. GA360 is easier to onboard and begin using than Adobe Analytics but also has a lot less granular permission levels for users.
June 18, 2021
Best Analytical Partner
Nothing used any other application prior to Google Analytics 360 [(formerly Google Analytics Premium).]
We prefer Google Analytics 360 because it is a simple-to-use tool that is very useful for tracking web traffic through real-time statistics, updates, and recommendations. It can create custom reports in the application itself, generating the desired results.
I have looked at this - when clients use it. It is very expensive for a small business owner or solopreneuer. Google Analytics 360 is free and does the job I need it to do.
June 13, 2021
Great Google Analytics 360
Score 8 out of 10
Vetted Review
Verified User
Features like user segmentation and visualization of user behavior and journey. Custom reporting and creating custom tables with different metrics is what we miss. Big Query, Google Optimize and other features. Both have a simple implementation, but Google Analytics offers several ways to embed Analytics events on your website in the app as well.User support and training were also essential for the team.
June 09, 2021
Take website analytics to a whole new level
May 24, 2021
Unsampled data, but at quite a cost
It's only got a couple more features so for most businesses it's really hard to justify the price increase.
Unless you have very complex and edge case analytics needs, Google Analytics [360 (formerly Google Analytics Premium)] is likely going to be the best choice. From both a cost and usability stand point, Google wins. Adobe has the edge case when you need to create really custom reports, dimensions, metrics, etc. In my experience, this is rarely the case and you end up biting off more than you can chew. Stick with Google unless you are or plan on hiring an Adobe Analytics expert.
Amplitude is an alternative for Google Analytics and we have implemented Amplitude also. We choose Google Analytics over Amplitude because of features like segmentation of users, creating cohort, seeing the user's behavior and journey. Amplitude has all of the data but it's not that good format to understand easily. Custom reporting and creating custom tables with different metrics is what we miss with Amplitude. The Big Query, Google Optimize, and other features. Both have a simple implementation but Google Analytics provides you multiple ways to integrate Analytics events in your site as well App.
April 14, 2021
GA is good an complicated
- Heap
GA is more extensive than Heap, however, it's also more difficult to wrangle the data into our own warehouse. Heap data is easier to integrate as it has data sharing for Snowflake where GA doesn't, at least not when used it. I believe Heap is less expensive.
Piano Cxense and Chartbeat, in conjunction with Google Analytics are the suite of tools that we use to monitoring and measure our sites performance in realtime and historic.
February 15, 2020
GA360. Strong value and easy of use
Adobe Analytics is a robust tool, feature-rich, and good reporting. It has focused on understanding user behavior and e-commerce performance at its core. However, with the sophistication comes difficulty in use and the ability for simple reporting and analysis. The setup of Adobe Analytics can be more intricate, involving custom configuration and higher costs with expertise.
February 12, 2020
GA-certified consultant's view on Google Analytics Premium
Google Analytics Premium is more simple and focused on marketers' needs with a clear advantage for driving improvements to advertising, especially with the Google tech stack. Adobe Analytics is very complex and great for enterprises, especially those that want to measure product-focused interactions and deep analytics, but you will need a much larger team and budget to invest in the infrastructure required to get Adobe Analytics up and running, while Google Analytics Premium is built on Google. Google Analytics Premium is free, and it's much easier to deploy both technically and culturally around your organization.
January 29, 2020
A must have tool for digital marketers
I don't know any competitor of Google Analytics Premium.
January 24, 2020
eCommerce Best Friend
- There are a lot of good alternatives out there for a fraction of the cost. Also, another good reason you might want to consider another platform is due to privacy concerns. I have nothing against Google, but Google collects a lot of data about users from various Google entities, they might not want you to think that. Still, it does become a privacy concern for some, then consider going with someone more sensitive around privacy issues. Not to mention Google Analytics Premium does not come cheap. It comes with a big price tag.
- The overall objective for one is to track users so why burn a large amount of your budget on Google Analytics Premium and give Google additional data on users for them to use to target these users via other Google entities such as Google Ads. We choose Google Analytics Premium because that's what most folks around here are used to and know how to navigate through the UI, but there are other better alternatives out there.
January 15, 2020
Great to Support Marketing Efforts
We think it integrates well with our website and we have people with experience in Google Analytics. The other tools are not that popular.
November 12, 2019
Google Analytics - First Class in Application, Limited Service
I work with a lot of analysis for my client along with A/B tests of statistics. Google Analytics Premium provided a complete and application of results even faster, the data shared between optimize and analytics is a very big competitive advantage.
November 12, 2019
Premium Price, Premium Software
There are no competitors to this software, honestly. It's in a league of its own. Premium is truly an all-in-one tool that few can do without, and it's absolutely shocking the amount of data that it can compile. If you're looking for an excellent source of information this is your place!
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
October 03, 2019
The Clear Leader in Analytics
Google Analytics had a reliable means of accessing data, but also translating raw data into credible results. In general, its functionalities are simple to understand, train others, and implement.
October 03, 2019
Powerful data tool!
September 11, 2019
As a marketing analyst, this has made my job so much easier
HubSpot spends too much time trying to sell you on other products instead of assisting you with your current product in a consultative manner. Google customer support doesn't consult per se, but they do focus on the current product at hand without constantly trying to upsell and/or cross sell us on adjacent products.