Build Strategy with Google Analytics
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of …
Starting at $150,000 Up to 1 Billion hits/month
View PricingOverview
What is Google Analytics 360?
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…
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Reviewer Pros & Cons
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our ...
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we h...
Pricing
Google Analytics Premium
$150,000
Cloud
Up to 1 Billion hits/month
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Webinar: How to Stay on Budget Using Google Analytics 360
YouTube
Webinar: What Google Analytics 360 and Google BigQuery Can Do for You
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics 360?
Google Analytics 360 Features
- Supported: Deep Product Integrations
- Supported: Cross-channel and Cross-platform Analysis
- Supported: Algorithmic Attribution Modeling
- Supported: Remarketing
- Supported: A/B Testing (Content Experiments)
- Supported: API
- Supported: Robust Reporting Capabilities
- Supported: Mobile App Reporting
- Supported: User Permissions
- Supported: Event Tracking
- Supported: Mobile Software Development Kits (SDK's)
Google Analytics 360 Video
Google Analytics 360 Suite Overview
Google Analytics 360 Integrations
Google Analytics 360 Competitors
- Adobe Analytics
- Coremetrics / IBM Digital Analytics (discontinued)
- Webtrends Analytics
- Piano Analytics
- Countly
- Adobe
- IBM Coremetrics
- Webtrends
Google Analytics 360 Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | US, UK, Canada, Germany, France, Japan, Spain |
| Supported Languages | Full list: https://support.google.com/analytics/answer/1008006?hl=en |
Frequently Asked Questions
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.
Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(537)Attribute Ratings
Reviews
(1-25 of 56)Companies can't remove reviews or game the system. Here's why
January 05, 2024
Build Strategy with Google Analytics
Score 8 out of 10
Vetted Review
Verified User
- Google analytics 360 have multiple features for analytical tracking and you can even make multiple dashboards as well with less features.
- It is perfect for small as well as large organizations and even further it will be best for those whose data is on Google Cloud or big query because it is a Google product so it will be very easy for you to connect the data source which is a very tedious job to connect data to other platforms
- For us, it will be very useful since we have been using this software in our organization for the last 3 years in multiple departments like marketing, product, Analytics, and Business teams as well since we are tracking a lot of metrics through this single platform only.
July 06, 2022
Google Analytics Review
- Increased efficiency.
- Improved budget allocation between channels.
- Improved user experience across our website.
June 09, 2022
Limitless data, endless opportunities
Score 8 out of 10
Vetted Review
Verified User
- The supporting data in 360 has allowed us to be more confident and strategic with our CRO programme, so it means that all of the results we have seen through out CRO work has ultimately been influenced by this tool
- It has allowed us to be able to inform a client if something is broken on their website, meaning that they don't miss out on revenue from somebody not being able to make a purchase on their website
January 14, 2022
A necessity for websites at scale
- It's a fundamental necessity in an eCommerce business to track KPI performance and user behavior.
September 10, 2021
Something that everyone in the organisation can benefit from
- Made the company more data driven as the tool is easy to use and lot more people in various departments are using it.
- Helped in identifying conversion issues and improvement potentials.
- Provided a single source of truth for the user behaviour topics.
September 03, 2021
GA360 Can Fit Most, If Not All, Web & Mobile Analytics Needs
- Overall investment (time, training, and money) is lower compared to other vendors.
- Ability to onboard more websites quicker by upgrading accounts from the free version to GA360.
June 18, 2021
Best Analytical Partner
- Analyze the working
- Marketing of products
- Positioning
- It is of great help to the organization because it gives us the correct information about visitors, visitor behavior, daily updates, and much more. We have obtained an exceptional ROI.
- It helps me understand which social media platforms are most successful for me - which I should focus on and which I might want to focus less on.
- I can also see which blog posts people are reading - so I know which topics resonate most. I can write more of those, hopefully gaining more visitors.
June 13, 2021
Great Google Analytics 360
Score 8 out of 10
Vetted Review
Verified User
- Saved time on reporting.
- Better understanding of customer behavior.
- Ability to gather new information and expand information.
June 09, 2021
Take website analytics to a whole new level
- Increase page traffic
- Makes it easier for us to track and report data on our site
- Allows us to see realtime visitors and their actions
May 24, 2021
Unsampled data, but at quite a cost
- More certainty when reporting on unsampled reports, which helps with business decisions.
- Able to track goals for complicated businesses with lots of actions users can take.
May 24, 2021
Website Analytics at a Glance
- Increased use of data analytics.
- Assists in site optimization.
- Easy integration.
- Our supporters and consumers love an easy experience - our website engagement has improved by 36% in our first year of implementing Google Analytics 360.
- When they know that the website is well designed, they come back more often and we retain more supporters.
- When we are easy to find, we inherently get more donations for our nonprofit.
- ROI comes more from the analyst looking at the data than the tool itself
- Improve the customer experience by better understanding their behavior
- Know what browsers and devices to optimize experiences for
- It's a great investment for us.
- We have been using Google analytics for a long time and it's helping us to make better decisions in terms of UI and UX.
- Not just UI and UX but also product decisions and insights about bounce rates, page views, sessions on our websites helped a lot to understand the end-user behavior.
April 14, 2021
Great Resource to Improve Website ROI
- Increased our awareness of how users navigate our website
- Has allowed us to be more strategic from a marketing standpoint
- Able to understand website performance and where we can improve
April 14, 2021
GA is good an complicated
- Helps track marketing digital campaign effectiveness.
- Provides a complete customer journey experience.
- It is an expensive tool, but in my opinion, it is far above the competition, being Google and monopolizing the information on the web it is very difficult to compete
- Giving raw information free, at no cost, more than the use of big query is a pro, most of the tools charge a bonus for providing this information
- The integration with DFP in our case does not work at all well, it provides information but differs from DFP, it is something that should be improved
March 14, 2020
Second to none!
- Ability to produce reports very quickly.
- Based on the data and insights decisions can be made very quickly to improve the website and SEO.
March 14, 2020
Great for e-commerce sites
- Data provides great insights to make decisions from.
- Overall improvement in effectiveness of marketing decisions.
February 15, 2020
GA360. Strong value and easy of use
- Performance by macro and micro user segments
- Ease in setup. Lower costs to deploy
February 12, 2020
GA-certified consultant's view on Google Analytics Premium
- Positive for clients moving from Adobe products, as they are over-priced and complex.
- Audience sharing and retargeting on Google advertising tech is a huge positive return over other analytics tools.
January 29, 2020
A must have tool for digital marketers
- The cost is quite high.
- Helps us to make better choices in terms of communication channels.
January 24, 2020
eCommerce Best Friend
- Mainly to make better business decisions instead of guessing.
- Good return on focusing on the keywords that the large set of users used to find us.