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Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Overview

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Google Analytics Premium

$150,000

Cloud
Up to 1 Billion hits/month

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.google.com/analytics/premium

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360

YouTube

Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

YouTube
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Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list: https://support.google.com/analytics/answer/1008006?hl=en

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(538)

Attribute Ratings

Reviews

(1-25 of 56)
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Score 8 out of 10
Vetted Review
Verified User
  • Data Integration part since it is a google product so it will be easily connect with Bigquery since our company data is on Bigquery so it will be very easy for us to connect with google analytics to analyze the data furthermore without spending too much time in the data integration part compared to others software.
  • For our marketing department it will be very easy for us to run campaign and track each campaign through google analytics 360 which is easily combine with google marketing platform.
  • From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our platform, lead tracking.
  • The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we have ignored the pricing model and gone for Google Analytics software for ease of convenience
  • From Business perspective, product features were less in Google Analytics as compared to others where you can just plug and play and your dashboard is ready. Here various metrics were given but the complexity was that if you are not aware of those metrics you can find the correct insights.
  • A lot of documentation was given but you can't have enough time to read all the documents to use every feature of Google Analytics 360 since very few training videos were provided to learn. I think they have to increase the videos parallelly with a document. If you are not aware of some features then you need to take the help of the customer support team of Google to understand the features otherwise if you were reading the document then it will take a lot of time which is very painful.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Attribution.
  • User acquisition insights.
  • User behavior and site performance.
  • Product and page conversion.
  • Attribution model comparison.
  • Web + App attribution.
  • Product categorization and reports.
  • Other channels integration, besides only Google Ads.
Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Provides a visualisation of funnels
  • Allows for unfiltered data, providing you with confidence
  • No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Cater [to] large user volume sites without capping event capture
  • Allow custom journey building to monitor precise flows
  • Provide basic visualizations for common KPI's
  • The interface is not always self-explanatory for novice users which can curb adoption rates
  • Close dependency to front end development coding to ensure clean data capture and variable identification
  • Discrepancies [are] not immediately obvious unless alternative tools are used for comparison
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Cross-device tracking of users.
  • Creating complex reports and simple attribution models.
  • Measuring UX parameters.
  • The reporting tool needs to be improved - It takes too much time to load results (1-2 mins).
  • Data sampling can cause issues while tracking small set of data.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy Access of Data
  • Monitoring data at frequent intervals
  • Segregation of Data
  • Funnel Analysis
  • Cost of the product
  • Few features not user friendly
  • Data freshness
Sergey Gorbanenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
  • It would be nice to have a solid help section or training tools.
  • Most of my toolbar customizations are gone, and the last UI I didn't like was changing the number to a percentage.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Google Analytics 360 is free. That makes it very accessible to everyone from the solopreneur to larger businesses.
  • Some of the Google Analytics 360 features are easy to use and understand.
  • Google Analytics 360 helps you understand what's working with your content.
  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
Fernanda Ministerio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Offers premium tools to get to know your data better, with more insight into larger sets of data.
  • Works great with other Google Suite products.
  • Helps track sessions, user bounce rates and session duration.
  • Some competing products have better user behavior analysis.
  • In the funnels, you can see the dips, but you cannot check the seasonality of the funnel conversion at once.
  • The cost is high for companies that are not specifically e-commerce and Marketing.
Lee Preston | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Unsampled data - which means you're not analysing 3% of a sample of data (which can cause issues).
  • More goals to track - if you're managing multiple business lines/actions within one website this is essential.
  • It still feels like clunky old Google Analytics and the UI isn't fantastic.
  • Still sometimes slow to load.
  • It's still quite difficult to visually present data to clients without other tools.
Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Google Analytics 360 helps us look at our marketing from a bird’s eye view so that we can problem solve.
  • The software is great at helping us engage from a consumer’s viewpoint.
  • Google Analytics 360 works great with our existing Google Suite products.
  • It was a little complicated to integrate but once we spent some time with it, it was woven into our workflow.
  • The Analytics portion has a lot of firewalls that can make it hard to add multiple users seamlessly.
  • Noooo amount of Google customer support.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy and quick installation and set up
  • Great out of the box features and functionality
  • Ability to add custom dimensions and use those in reporting
  • Custom dimensions cannot be easily integrated into standard reports
  • Saving and sharing views and dashboards can be a bit clunky
  • Inability to track PII effectively makes it, at times, an inferior solution
Rahul Chhajed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Google Analytics 360 gives you premium tools to know your data well with greater insights on larger sets of data.
  • It gives access to tools like Big Query which helps you to query your analytics data using queries and generate custom reports.
  • You can also perform A/B testing and derive different hypothesis on the basis of data with Google Optimize
  • Although it's pretty easy to set up A/B testing, it's tricky to understand how Google Analytics declares a winner with its calculations.
  • Big Query is a powerful tool but all together requires an understanding of a different kind of query language that needs more documentation and tutorials to understand.
  • The in-depth analysis of user behavior can be more detailed as it is in some competitor's products.
Sydney Lovegrove | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Data Collection
  • Data Organization
  • Customization
  • Brief Description of Metrics/Terminology, What does this data mean?
  • More User Demographics
  • Learning Resources/Getting Started, It is a lot of data to digest, hard knowing for a beginner where to begin
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Reliably tracked our customers.
  • Was able to integrate the Google Ad keyswords and campaigns with customer journey.
  • Data availability
  • The data wasn't available at a certain time everyday.
  • The format of the data is difficult to use.
  • Support is poor.
Ariel Insua | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Shows detailed information online
  • Allows to open the information in different ways
  • Integrates very well with other Google tools
  • The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
  • When dealing with large volumes of information it is slow, very slow
  • In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
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