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Attribution in Google Analytics

Attribution in Google Analytics
Formerly Adometry

Overview

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

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Learn from top reviewers

Decent Product to Get the Job Done.

Rating: 5 out of 10
May 11, 2022
IncentivizedVetted ReviewVerified User
I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more about their behavior.
Continue reading
Shelby Kolb
Analyst - Other
Digital Communications Data Analyst
SIE
Attribution in Google Analytics3 years of experience
Verified on LinkedIn

Useful tool but has a hefty learning curve

Rating: 8 out of 10
January 31, 2022
IncentivizedVetted ReviewVerified User
My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectivene...
Continue reading
Allen McConnell
Account Manager - Sales
Account Manager
Twitter
Attribution in Google Analytics2 years of experience

Google Analytics - Perfect analytical tool for a non-technical audience

Rating: 8 out of 10
January 26, 2022
IncentivizedVetted ReviewVerified User
We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accur...
Continue reading
Gulam Gaus Warsi
Engineer - Marketing
Marketing Specialist
Leadbook
Attribution in Google Analytics2 years of experience

Great for attribution and reporting to see ROI

Rating: 7 out of 10
January 26, 2022
IncentivizedVetted ReviewVerified User
To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to...
Continue reading
Verified user
Director
Attribution in Google Analytics1 year of experience
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Pricing

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Attribution in Google Analytics

Attribution in Google Analytics

N/A
Unavailable

What is Attribution in Google Analytics?

Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Data Driven Attribution Ga4

YouTube

What's Last Click Attribution in Google Analytics?

YouTube
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Product Details

What is Attribution in Google Analytics?

Attribution in Google Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-4 of 4)

Useful tool but has a hefty learning curve

Rating: 8 out of 10
Incentivized
January 31, 2022
AM
Allen McConnell
Account Manager
Twitter (Marketing & Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Attribution in Google Analytics
2 years of experience
Use Cases and Deployment Scope
My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient
Pros
  • It provides reliable & detailed post click & post view installs or acquisitions
  • It provides insights into our customer journey
  • It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences
Cons
  • There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
  • custom reports take expertise to set up for all of our needs
  • default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
Likelihood to Recommend
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
Most Important Features
  • Reporting
  • Benchmarking
  • Planning
Return on Investment
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
Alternatives Considered
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
Other Software Used

Google Analytics - Perfect analytical tool for a non-technical audience

Rating: 8 out of 10
Incentivized
January 26, 2022
GG
Gulam Gaus Warsi
Marketing Specialist
Leadbook (Marketing & Advertising, 11-50 employees)
Vetted Review
Verified User
Attribution in Google Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accurate summary of the visitors which acts as an input in calculating the percentage of conversions. The analytics gives us an idea when to push the marketing campaigns in order to generate more traffic.
Pros
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Cons
  • Accuracy
  • Robots
  • Missing Information
Likelihood to Recommend
The very first point where Google Analytics is well suited is it's ease of implementation as it does not require a developer to integrate it with the source. The real time reporting is very beneficial. Accuracy (too many robot clicks) and missing information are areas where Google Analytics has a room for improvement.
Most Important Features
  • Traffic Monitoring
  • Campaign Traffic Monitoring
  • Real time tracking
Return on Investment
  • Better insights
  • Plan accurate campaign timings
  • Realtime results
Alternatives Considered
Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, Ads 360. Ease of access is a huge benefit with Google Analytics.

Decent Product to Get the Job Done.

Rating: 5 out of 10
Incentivized
May 11, 2022
Use Cases and Deployment Scope
I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more about their behavior.
Pros
  • Data Dashboard.
  • Connects directly to Google Ads.
  • Can export data.
Cons
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Likelihood to Recommend
I use Google Analytics daily for monitoring and tracking performance for our website and mobile app. It is suited for both but causes a lot of frustration with unidentifiable pages, data points that are not properly defined lack of customer support, and the new GA4 workflow. Additionally, I cannot make any dashboards in GA directly, it has to be done through Google Data Studio which is also not very user-friendly or easy to use in direct coordination with GA.
Most Important Features
  • Ability to access complete site data.
  • Ability to access holistic view of app performance.
  • UTM tracking.
Return on Investment
  • Understanding purchase button clicks.
  • Acquisition sources.
  • Areas of the site that are underperforming or showing signs of disruption.
Alternatives Considered
I have not recently used any similar products.
Other Software Used

Great for attribution and reporting to see ROI

Rating: 7 out of 10
Incentivized
January 26, 2022
Verified User
Director in Marketing
Computer Software Company, 11-50 employees
Vetted Review
Verified User
Attribution in Google Analytics
1 year of experience
Use Cases and Deployment Scope
To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.
Pros
  • campaign performance
  • data modeling
  • attribution
Cons
  • more resources
Likelihood to Recommend
If you have multiple campaigns going on, it's helpful to see which is working best. Knowing that a user can come in through a paid campaign but then doesn't perform an action until receiving email marketing, it's helpful to see that journey and have better insight into which campaigns really produce an ROI
Most Important Features
  • cross channel attribution
Return on Investment
  • giving more insight into our ROI
  • i can trust what i see in GA
Alternatives Considered
Better reporting options and integration with our website
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting

AdRoll is starting to do more reporting related to attribution though, which is good
Other Software Used
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