Decent Product to Get the Job Done.
I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more …
Overview
What is Attribution in Google Analytics?
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
N/A
Unavailable
What is Attribution in Google Analytics?
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
3 people also want pricing
Alternatives Pricing
What is AppsFlyer?
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences,…
What is Firebase?
Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud…
Product Demos
Data Driven Attribution Ga4
YouTube
What's Last Click Attribution in Google Analytics?
YouTube
Product Details
- About
- Tech Details
What is Attribution in Google Analytics?
Attribution in Google Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(41)Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
May 11, 2022
Decent Product to Get the Job Done.
I utilize Attribution in GA for our website tracking and monitoring. This helps me understand where users are coming from and learn more about their behavior.
- Data Dashboard.
- Connects directly to Google Ads.
- Can export data.
- Actual customer service agents that can help and answer questions.
- Better explanation of each and every datapoint.
- More user-friendly interface and experience.
- Ability to access complete site data.
- Ability to access holistic view of app performance.
- UTM tracking.
- Understanding purchase button clicks.
- Acquisition sources.
- Areas of the site that are underperforming or showing signs of disruption.
I have not recently used any similar products.
January 31, 2022
Useful tool but has a hefty learning curve
My organization utilizes google analytics for a variety of purposes relating to tracking cross-channel efficiency of search, display, social, & email marketing effectiveness. It simplifies the process of analyzing what channel is the most efficient
- It provides reliable & detailed post click & post view installs or acquisitions
- It provides insights into our customer journey
- It determines broader trends like demographics/personas of our conversions, refining our definition of target audiences
- There is a large learning curve for coming up to speed on ensuring proper setup, reviewing data sets, & understanding the user interface
- custom reports take expertise to set up for all of our needs
- default last-click attribution isn't what should be considered the standard. I would expect google's default to be more well-rounded
- Reporting
- Benchmarking
- Planning
- It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
GA is less user-friendly, and organizations with fewer resources benefit from more intuitive platforms.
We use Google Analytics for measuring the performance of our web based SAAS application among other web based products such as website and woocommerce portal. It provide accurate summary of the visitors which acts as an input in calculating the percentage of conversions. The analytics gives us an idea when to push the marketing campaigns in order to generate more traffic.
- Traffic Analytics
- Geo Analytics
- Campaign Analytics
- Accuracy
- Robots
- Missing Information
- Traffic Monitoring
- Campaign Traffic Monitoring
- Real time tracking
- Better insights
- Plan accurate campaign timings
- Realtime results
Google Analytics was way quick and way too easy to implement. For marketing purposes Google Analytics is a better tool when compared to similar tools available in the market. Google Analytics also supports complete integration to various marketing tools from Google such as Ads, Ads 360. Ease of access is a huge benefit with Google Analytics.
January 26, 2022
Great for attribution and reporting to see ROI
To get a more multi-funnel attribution view of our paid and organic marketing campaigns. With so many users having multiple touch points, it's nice to have better reporting to show the impact of our marketing campaigns. The graphs are also a nice touch and helpful when doing quarterly and year end reviews.
- campaign performance
- data modeling
- attribution
- more resources
- cross channel attribution
- giving more insight into our ROI
- i can trust what i see in GA
Better reporting options and integration with our website
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting
AdRoll is starting to do more reporting related to attribution though, which is good
AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting
AdRoll is starting to do more reporting related to attribution though, which is good