Google Analytics

Google Analytics

Customer Verified
Top Rated
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Score 8.6 out of 100
Top Rated
Google Analytics

Overview

Recent Reviews

Best package.

8 out of 10
April 22, 2022
My firm was user-centric, and we needed to know where consumers were leaving and what features were popular, as well as what changes in …
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Simply and Easy to Use!

10 out of 10
March 28, 2022
Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the …
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Google Analytics - Love It

8 out of 10
September 03, 2021
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various …
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Google Analytics review

10 out of 10
August 23, 2021
Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to …
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Google Analytics

9 out of 10
August 02, 2021
My team and I try to guide and implement the end customers to answer business questions regularly to the Marketing team and sometimes IT. …
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Best of Award, Best Of Relationship 2022
TrustRadius Best of Award, Best Of Value 2022
TrustRadius Best of Award, Best Of Feature Set 2022

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Video Reviews (3)

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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

Comparisons

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Frequently Asked Questions

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

How much does Google Analytics cost?

Google Analytics starts at $0.

What is Google Analytics's best feature?

Reviewers rate Availability highest, with a score of 10.

Who uses Google Analytics?

The most common users of Google Analytics are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 134)
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Martha McNeil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on your design works better or which page is more attractive.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Adobe and Google Analytics are fairly similar. Google Analytics was more widely known among my team. Most of us have used it in some capacity in the past. It's also easy to navigate, and there are loads of free training out there on how to use the platform.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are bringing people to my site to convert. Datastudio allows me to create a variety of reports showing how sites are being used.
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now.
I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Analytics and Google Analytics 360 (formerly Google Analytics Premium)
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] and difficult to manage[.]
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is easy to use and widespread, it's a must-have software for all businesses. The price point compared to other software that we use is very reasonable, and the suite of services and training tools/certifications available for free is hard for other software companies to match. Since Google Analytics is so widespread it's not an individualized training, you can apply what you know about Google Analytics at just about any company you work for.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Adobe Analytics has been in the market for a long time; some people still know it as Omniture or SiteCatalyst. It seems that some great ideas from Google Analytics, such as Enhanced Ecommerce and the new way of measuring events with GA4, are adapted from the traditional Adobe Analytics measurement.
As I mentioned before, a great advantage of Google is the ease with which you can implement and find the information. For its part, Adobe Analytics can have much more power than standard Google Analytics, so its real case to compare should be with the 360 ​​version. On that side, the partnership between Adobe and Microsoft can benefit you a lot in consolidating it into corporations. Unlike Google, many are distrustful because they consider using their data a fact that has not been proven.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are ideal for keywords and Moz Pro is a good resource for backlink and domain tracking.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional measurements and related analytics, whereas Adobe Analytics lacks the flexibility.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is free and also is a leader in the analytics world. The amount of data captured is remarkable and the ability to segment out different sets of traffic can provide much needed insight into your customer base and website traffic. We have not explored other analytics tools since GA accomplishes all the things we need it for - and does it at no cost.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the analytics of competitors.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics can differentiate your data into Organic & Direct which most of the other tools can't do.
Google provide Audience benchmarking based on other companies in the same industry which other tools can't do
Integration of GA is very simple as it's all about adding one code
Ga integrates well with other products like Adwords, Bigquey, Data Studio thus makes data more powerful
Score 9 out of 10
Vetted Review
Verified User
Review Source
I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile Google Analytics is more lightweight and easy to implement. I used Firebase that looks similar to Google Analytics however I find it harder to implement and it is another SDK to maintain.
Score 8 out of 10
Vetted Review
Verified User
Review Source
[Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like better service for, for example uptime or real-user monitoring, you can then supplement this with a cost-effective service rather than a different all-in-one solution. This feels worthwhile as the platform is FOC at this level, so you're not losing out by doubling up in that particular aspect of reporting/monitoring.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we have to find other solutions for more complex work.
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I honestly have not used other platforms. I've used a "company-specific" set up of Google Analytics at the last job I had where we basically had a dashboard to refer to rather than the raw Google Analytics, but it was still sourced from GA. I've looked into other ones, but for the price and functionality, I've never switched.
J.P. VanderLinden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics is the industry standard, integrates seamlessly with most site setups, and cannot even be compared on cost. While it falls short in some areas like individual user tracking and cross-device reporting, it provides 80-90% of the needed visibility for online activity tracking and user reporting that the vast majority of non-Enterprise companies could ever want or need, which makes it a no-brainer compared to competitors.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Branch
I have used other analytics and attribution products, but Google Analytics is a leader in this category. It is effective; the free version is enough to solve most of the analytics-related problems for a growing business. The setup is smooth--all you need to do is install a tag on your site. Why I prefer Google Analytics over other products is it is backed by Google's machine learning and the attribution it follows is in resonance with other Google products. Also, there are so many metrics available here.