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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3724)

Attribute Ratings

Reviews

(1-25 of 135)
Companies can't remove reviews or game the system. Here's why
Hash Moody | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Microsoft Clarity is speedy, extremely tidy, and straight to the point, and it contains everything a SME would need to maintain a healthy SEO without the need for technical understanding; its UI is far superior to GA, and it also provides additional capabilities like as heatmaps, session recordings, and engagement metrics. You may also find and correct problems with your site's performance, layout, and accessibility.

Clarity is simple to set up, free to use, and, most all, protects user privacy.
Alex Nejako | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Webtrends as a platform is older than Google Analytics and still quite good. If you have a company that is used to using Webtrends, it's likely still a good fit for you. Google Analytics has a lower entry cost and more accessible training to new Users, so that's why I would go with it.
Bing Analytics I have used a bit, but I still see Google Analytics as superior.
Score 10 out of 10
Vetted Review
Verified User
Adobe Analytics is good but it is more suited to people who are fully and technically into reporting and the solutions it provides. Google Analytics on the other hand provides a much easier way of setting up the Analytics. Most of the data reporting, charts and visualisations are present by default in the Google Analytics homepage itself. Using GA4 you can also update these reports and setup custom dimensions for handling your custom elements as well.
sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Ease of use: Google Analytics is known for its user-friendly interface and straightforward setup process, making it accessible for beginners. Adobe Analytics has a steeper learning curve and requires more technical expertise.
Features: Adobe Analytics offers a more comprehensive suite of features, including advanced reporting and segmentation, while Google Analytics focuses on delivering essential website tracking and analysis capabilities.
Integration: Google Analytics integrates well with other Google products, such as AdWords and Tag Manager, making it a good choice for organizations that use multiple Google tools. Adobe Analytics integrates well with other Adobe products, but may require additional setup for integration with other systems.
Cost: Google Analytics is a free tool with paid upgrades available for advanced features, making it a cost-effective option for smaller businesses. Adobe Analytics is a paid tool, with a higher cost of entry and ongoing costs, making it more suited for larger organizations with more complex needs.
Google Analytics is a good choice for small to medium-sized businesses looking for a cost-effective and easy-to-use solution, while Adobe Analytics is better suited for larger organizations with more advanced needs.
Martha McNeil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Built-in reports are beneficial but you can create custom reports if you need more details with different dimensions and metrics it also provides insights which is just little data about your site traffic in sentence format its the best way to know which strategy you are on your design works better or which page is more attractive.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe and Google Analytics are fairly similar. Google Analytics was more widely known among my team. Most of us have used it in some capacity in the past. It's also easy to navigate, and there are loads of free training out there on how to use the platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are bringing people to my site to convert. Datastudio allows me to create a variety of reports showing how sites are being used.
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now.
I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Adobe Analytics and Google Analytics 360 (formerly Google Analytics Premium)
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics provides everything you need in terms of straight forward analytics needs. The tool is not very flexible compared to other software such as adobe, and if you want to upgrade to premium or add in a bunch of custom situations, that can be become very [tedious] and difficult to manage[.]
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is easy to use and widespread, it's a must-have software for all businesses. The price point compared to other software that we use is very reasonable, and the suite of services and training tools/certifications available for free is hard for other software companies to match. Since Google Analytics is so widespread it's not an individualized training, you can apply what you know about Google Analytics at just about any company you work for.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics has been in the market for a long time; some people still know it as Omniture or SiteCatalyst. It seems that some great ideas from Google Analytics, such as Enhanced Ecommerce and the new way of measuring events with GA4, are adapted from the traditional Adobe Analytics measurement.
As I mentioned before, a great advantage of Google is the ease with which you can implement and find the information. For its part, Adobe Analytics can have much more power than standard Google Analytics, so its real case to compare should be with the 360 ​​version. On that side, the partnership between Adobe and Microsoft can benefit you a lot in consolidating it into corporations. Unlike Google, many are distrustful because they consider using their data a fact that has not been proven.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
GA will always have an advantage with data, because it's the source, but other companies do a better job of specializing in certain areas or providing better UX/UI. HubSpot is the king of the latter and Semrush is ideal for making organic improvements based on data. Ahrefs are ideal for keywords and Moz Pro is a good resource for backlink and domain tracking.
Score 9 out of 10
Vetted Review
Verified User
We have been using Adobe Analytics for a while but the system seemed to be more complex when compared to super user friendly Google Analytics. Moreover, the option to add custom metrics and dimensions is lacking in Adobe Analytics. Google Analytics is good with transactional measurements and related analytics, whereas Adobe Analytics lacks the flexibility.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is free and also is a leader in the analytics world. The amount of data captured is remarkable and the ability to segment out different sets of traffic can provide much needed insight into your customer base and website traffic. We have not explored other analytics tools since GA accomplishes all the things we need it for - and does it at no cost.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the analytics of competitors.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used Facebook Analytics for mobile and web games but Facebook Analytics was discontinued. Google Analytics is more universal and is suitable for both web and native mobile applications. Facebook Analytics is more suitable for apps and games on web and mobile. For mobile Google Analytics is more lightweight and easy to implement. I used Firebase that looks similar to Google Analytics however I find it harder to implement and it is another SDK to maintain.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
[Google Analytics] provides a broader appeal, combining what would usually require several different platforms, and as such is a bit of a jack of all trades in comparison, although often to a "good enough" level. If there is a particular aspect that you then find you would like better service for, for example uptime or real-user monitoring, you can then supplement this with a cost-effective service rather than a different all-in-one solution. This feels worthwhile as the platform is FOC at this level, so you're not losing out by doubling up in that particular aspect of reporting/monitoring.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Handles the basics better with minimal training and investment, but falls short at optimization work. Google Analytics has remained the backbone of our web analytics work for a very long time, so it is a nice "default" option to always have present in our programs even if we have to find other solutions for more complex work.
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