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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3717)

Attribute Ratings

Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Traffic and User Behavior Analysis: This involves tracking the number of visitors, their sources, and how they interact with the website to understand the audience and improve the user experience.
  • Conversion Tracking: This helps track the conversion rate and the success of online sales, and identify areas for improvement in the purchase process.
  • Customer Segmentation: This enables the creation of customer segments based on demographic and behavior data, which can be used for targeted marketing and personalized experiences.
  • Product and Inventory Analysis: This helps track the performance of individual products and categories, and identify trends and patterns to optimize inventory and pricing.
  • Marketing Campaign Tracking: This helps track the effectiveness of various marketing campaigns and measure their impact on website traffic and sales.
Score 8 out of 10
Vetted Review
Verified User
  • Analyze web traffic (visits, pageviews) by source
  • Analyze site engagement (pageviews, time on site, bounce rate, etc..) by source and page type
  • Analyze conversion rates (site registrations, purchases, etc) by source and page type
Score 8 out of 10
Vetted Review
Verified User
  • Keep up with traffic trends for our websites
  • Identify source traffic to our sites as a whole as well as specific landing pages that are important for conversions
  • Monitor page-level engagement to better understand how visitors are consuming our content
  • Measure marketing campaign effectiveness from various tactics
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