One of, the best SEO tools for professionals.
Google Analytics is one of the best website analytics tools on the market, and it can help businesses measure and improve their online …
Starting at $0 per month
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What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…
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Video Reviews
3 videos
Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
Pricing
Google Analytics 360
150,000
Cloud
per year
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
The Most Useful Google Analytics Reports: My Top 6 GA Reports
YouTube
Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis
YouTube
Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter
YouTube
Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)
YouTube
UTM Tracking in Google Analytics | Lesson 13
YouTube
3 ways to view Funnels in Google Analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics?
Google Analytics Video
Google Analytics Overview
Google Analytics Integrations
- Hootsuite
- Mailchimp
- Salesforce Marketing Cloud
- Mediafly Intelligence360
- Searchmetrics Suite
- AB Tasty
- Coveo Qubit
- Omniconvert Explore
- Curalate
- Spredfast Experiences Unpublished
- GoodData
- Ceros Studio
- Weemss
- Planyo Online Booking System
- LiveChat
- SAS Visual Analytics
- Siteoscope.com
- TrenDemon
- Zoho Billing
- iDashboards Enterprise Suite
- Brevo
- SoClever
- Survicate
- Blacklight
- Dynamic Yield
- Right On Interactive
- Allocadia, now part of Brandmaker
- SessionCam (discontinued)
- Freshservice
- OU Campus
- Userlike
- Geckoboard
- OneHydra
- Helpjuice
- Spoom
- Acquia Digital Experience Platform
- Sugar Market
- Ektron Web Content Management System (Discontinued), part of Episerver
- Khoros Marketing
- Sprinklr Social + Messaging Suite
Google Analytics Competitors
Google Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Google Analytics starts at $0.
Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.
Reviewers rate Availability highest, with a score of 10.
The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Reviews and Ratings
(3710)Attribute Ratings
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
February 07, 2023
Simple dissertation about Google Analytics
Score 9 out of 10
Vetted Review
Verified User
- Traffic and User Behavior Analysis: This involves tracking the number of visitors, their sources, and how they interact with the website to understand the audience and improve the user experience.
- Conversion Tracking: This helps track the conversion rate and the success of online sales, and identify areas for improvement in the purchase process.
- Customer Segmentation: This enables the creation of customer segments based on demographic and behavior data, which can be used for targeted marketing and personalized experiences.
- Product and Inventory Analysis: This helps track the performance of individual products and categories, and identify trends and patterns to optimize inventory and pricing.
- Marketing Campaign Tracking: This helps track the effectiveness of various marketing campaigns and measure their impact on website traffic and sales.
- Tracking Traffic Sources
- Monitoring Campaign Performance
- Seeing Sales Data
July 28, 2020
Google Analytics - Does No Evil!
- Website behavior flow
- Real-time usage
- Conversion tracking (ROI)
February 05, 2020
Simply the best web site analytics
Score 9 out of 10
Vetted Review
Verified User
- Analyze results of digital marketing campaigns
- Improve conversions in the sales funnel
Score 8 out of 10
Vetted Review
Verified User
- Analyze web traffic (visits, pageviews) by source
- Analyze site engagement (pageviews, time on site, bounce rate, etc..) by source and page type
- Analyze conversion rates (site registrations, purchases, etc) by source and page type
- Constant Contact
- Agent Participation
- Business Relations
February 12, 2016
Google Analytics is a MUST HAVE for any ecommerce business!
Score 10 out of 10
Vetted Review
Verified User
- Site page / product page performance
- Site rankings in accordance with google updates
- Viewing how customers came to the site and their interactions once they got there
February 04, 2015
7 out of 10 Digital Marketing Managers choose Google Analytics
- Online marketing tracking
- Email tracking
- Website usability
September 26, 2014
Google Analytics
Score 7 out of 10
Vetted Review
Verified User
- Analytics
- Conversion
- Sales report
- Visitors report
March 24, 2014
Use to track marketing campaign effectiveness.
Score 8 out of 10
Vetted Review
Verified User
- Keep up with traffic trends for our websites
- Identify source traffic to our sites as a whole as well as specific landing pages that are important for conversions
- Monitor page-level engagement to better understand how visitors are consuming our content
- Measure marketing campaign effectiveness from various tactics
July 22, 2013
Why Not Use Google Analytics?
Score 10 out of 10
Vetted Review
Verified User
- Website Reporting
- Conversion goals
- Social Media Analytics
- Content Analytics