Google Analytics

Google Analytics

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Google Analytics

Overview

Recent Reviews

Best package.

8 out of 10
April 22, 2022
My firm was user-centric, and we needed to know where consumers were leaving and what features were popular, as well as what changes in …
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Simply and Easy to Use!

10 out of 10
March 28, 2022
Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the …
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Google Analytics - Love It

8 out of 10
September 03, 2021
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various …
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Google Analytics review

10 out of 10
August 23, 2021
Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Product Deep Dive: The New Google Analytics
16:20
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Features Scorecard

No scorecards have been submitted for this product yet..
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Product Details

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare (Clicktale), and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
The fact that Google Analytics is free was a huge factor. We have experimented with other data and analytics platforms, but ultimately these are just tools and it all depends on how you use them. For our needs, Google Analytics in combination with our in house reporting tools gives us all we need.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Vendor Reputation
Since we used Google Analytics from day one as a startup, the fact that it was free obviously played a major role. But beyond that, I had familiarity with Google Analytics from a prior company / role, and knew that as we looked for SEO and other consulting help, that virtually anyone who knows anything about web analytics knows how to use Google Analytics. The ecosystem of practitioners is strong. So even if you "graduate" to something else later, Google Analytics is always a fine place to start.
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