Google Analytics

Google Analytics

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Google Analytics

Overview

Recent Reviews

Best package.

8 out of 10
April 22, 2022
My firm was user-centric, and we needed to know where consumers were leaving and what features were popular, as well as what changes in …
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Simply and Easy to Use!

10 out of 10
March 28, 2022
Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the …
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Google Analytics - Love It

8 out of 10
September 03, 2021
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various …
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Google Analytics review

10 out of 10
August 23, 2021
Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Product Deep Dive: The New Google Analytics
16:20
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Features Scorecard

No scorecards have been submitted for this product yet..
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Product Details

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare (Clicktale), and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We developed a widget that allows other sites to embed pieces our content (as a teaser to click through to our site). By setting up a separate Google Analytics instance for exclusive use by the widget, we can isolate views and clickthrough rates on the widget without having to filter them out of our other site traffic (which we would have to do by default everywhere otherwise). So my suggestion is make use of the ability to setup multiple Google Analytics instances where appropriate.
  • By using non-interaction events, we are able to measure engagement and time on pages that would otherwise count as bounces with zero duration. This is important for separating the effect of a true bounce (this page wasn't useful to the user and they immediately left) from a softer bounce (they came and read the page for 5 minutes but then didn't see anything else interesting and so left the site). We set a threshold internally and ping the GA server every 30 seconds or so but only send interaction events after a minute to ensure the person was really engaged before we "debounce" them.
  • With Universal Analytics, we're able to send analytics events from the server side of our application to the same Google Analytics instance, which can be very useful in avoiding client-side race conditions and other threading issues. UA can also be used for tracking across not just server (vs client/browser) but mobile apps as well. If you haven't upgraded your Google Analytics instance to Universal, you should.
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