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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3717)

Attribute Ratings

Reviews

(1-25 of 183)
Companies can't remove reviews or game the system. Here's why
Hash Moody | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I believe it is best suited to web/marketing agencies with adequate understanding of running and maintaining websites, as well as marketing and promotion. For SMEs, I feel that something simpler, such as Microsoft Clarity, should be utilised; it does not have all of the functionality that GA provides, but it is basic, straightforward, and contains all that a small or medium-sized firm could want. If you perform SEO for other companies, GA is unquestionably the finest.
Alex Nejako | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is one of the best Web analytics platforms out there. It is well documented and it is relatively easy for Web content creators/Web masters to learn and use. It may not be appropriate for organizations that have used another Web platform for a long period of time or where they do not want their analytics information accessed via the Web. If an organization has been using another platform for a long time, there may need to be some work done to prove out the case for the transition, as well as implementation work needed to get Google Analytics set up properly.
Score 8 out of 10
Vetted Review
Verified User
It is best suited for scenarios wherein customer behaviour is to be analysed in a minute manner - the use cases can range from simple tasks like tracking sessions & duration of time spent on website to more complex use cases like tracking successful conversion purchase percentage, login conversion page funnel & goals as well as targets performance against expected numbers. This can be helpful in deciding further CTAs like downstream strategic planning on customer behaviour enhancement, driving up engagement as well as revenue ultimately in the end. There are some scenarios wherein GA is not particularly suited well to perform the best in most scenarios. And those use cases will almost always deal with things which are related to 3rd party apps. For instance, linking 3rd party ads data sources is sometimes a hassle while viewing the data in unison with Google's data in the console. There can be say missing campaign IDs but campaign names would be present, making it hard to make sense of data holistically. Data Export is also an issue when working with data outside Google Analytics, as export formats are limited in nature.
Score 10 out of 10
Vetted Review
Verified User
If you have a lot of sites and need to have an overview on how they are performing and in general how much interactions are going on in your sites then Google Analytics is the best solution for this. This had also helped us with Ad revenues. Coupling Analytics with Ad Sense and seeing your site grow in terms of traffic handling and revenue generation is a boon for a lifetime
sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates.
However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is a great free resource everyone should at least be aware of! Although the reporting isn't as in depth as a marketer may want, it still provides basic data that allows you to make valuable insights for the future of your business. It is just another tool that helps marketer connect ROI.
Martha McNeil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Tracking cities has helped us add new locations and reach new people, it helps with SEO purposes and allows us to better serve our customers and reach their customers, it also helps us to know what they do while they browse our websites. , is simply one of the most reliable, accurate and affordable solutions for audience outreach and strategy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is an amazing tool to help monitor website and landing page traffic. We currently use it to see where the majority of our visitors are coming from. We can then adjust ads and landing pages based on the information gathered.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think that Google Analytics is a great tool and don’t know why everyone wouldn’t use it on their websites, apps, etc. It’s free; just takes the time and effort to learn how to find the information you want once it is set up. I especially like how you can set up custom goals and reports for anything you are interested in seeing. I often find that I track the pages on my websites that are visited the list often and what marketing campaigns are bringing people to my site.
September 24, 2021

Web Analytics made easy

Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is a standard in the market and every company should use it (at least the free version), even if there are other analytics tools available to complement its data and reports. All professionals should know the basics of Google Analytics and be able to get some outputs from its reports.
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Incentivized
The reason I'd recommend Google Analytics is because, firstly, it can track the traffic from multiple channels, such as email, paid social, as mentioned earlier this helps when planning strategy or deducing reasons for lower traffic or conversions for a particular channel. Secondly, the remarketing lists and custom reports section works very well when it comes to creating and reporting on campaigns.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use.
The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.
Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is really great for small to medium business with a small team. If you have a smaller, straight forward set of conversion events and/or are an ecommerce client where there is no complexity to data that is passed back, Google Analytics will work great out of the box[.]
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is the industry leader for websites and really needs to be used to remain competitive and have the best overall picture of what your websites are doing. Because it's used so widely, everyone understands it and reports are easy to read. You can also sync multiple accounts/pages into one dashboard, making the admin job easier.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I would recommend it in the following cases:
1. If you are a small or medium company with a site used to generate a business objective, you must use it. If not, you should also use it to improve your site and achieve business objectives.
2. If you are a company adopting the digital culture, it is an excellent way to understand the concepts necessary to give a better customer experience.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is well suited for ANY company (of any size) that wants to improve online marketing results. It not only helps with SEO but with content, UX/UI, and conversions as well. Only the smallest of startups and companies might not find value in it initially, but everyone does with time.
Jasmeet S Babra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics works great when trying to discover trends on who, from where, what articles, what content etc are being consumed on your website. GA has great reports and charts which are easy to understand and comprehend. Any domain or subdomain is easy to set up to use Google Analytics and within hours, you start to receive data. If you need to find who uses your website and how to improve on technical aspects like page load speed, errors etc, it is a great tool
Score 9 out of 10
Vetted Review
Verified User
  • To know the result and the current user behavior based the marketing campaign
  • To track the traffic on website and to know how users behave
  • How well the site is engaging the users in terms of content
  • The website responsiveness and user friendliness can be found out using the tools in the Google Analytics, and that helps the developers to make necessary changes with regard to UX
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is free, which is one of the best parts about it. Once set up, it provides access to a large portion of the information you would need to optimize marketing campaigns and your website overall. Knowing who is visiting your site is the first step to optimizing your marketing efforts and GA does exactly that.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you run a website for your business, you absolutely need Google Analytics to track the activity on your website. You need to know where traffic is coming from so you can make timely corrective actions to improve your marketing efforts for your website. You cannot effectively manage a website in today's complex digital environment without the detailed level of information that Google Analytics can provide. But, be prepared for the steep learning curve you will encounter once you begin using GA.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics all the time as it is critical (in my opinion) for any online business. For larger online business then there is the Premium version of [Google Analytics] which comes with a price tag of about $150,000. In that case there are different options like Adobe Analytics.
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