Google Analytics Reviews

Google Analytics is best suited in a scenario where simple website traffic stats are required. But it is not suited for deep funnels and deep study of customer behaviour and complicated goal and event tracking, these are the main limitations of Google Analytics. But if you want to satisfy your clients without spending any extra cost it is very useful.

Google Analytics is well-suited to anyone or any team that 1) has a web presence with associated business objectives and 2) has some amount of time to use the software on a regular basis—even one hour per week. It's difficult to jump in to Google Analytics periodically, but regular use will maximize ROI.

If you need to access raw data on how your website functions and see how customers interact with your services or products then Google Analytics is the right choice and guess what? It is free!! As per where it is less appropriate, I don't think there is any [scenario] , as long as you own a website and want to access data then you need it.

I am using Google Analytics for my personal websites. According to my experience, Google Analytics is the best and most professional tool to analyze your website traffic. I can easily see the number of queries, which keywords people are using, and how they can find my website pages. I can easily check on which search page my website is appearing. I have added a sitemap of my websites in Google Analytics, so my pages index quickly in the Google search engine. Whenever I add a new page or a new post or a new product on my website, I use the feature called (Fetch as Google) in Google Analytics. So my page, post, or product appears in the search engine within two to five minutes. Sometimes I also remove pages from my website, and then I also remove the page from my Google Analytics account, so the 404 error doesn't appear. So overall my experience with Google Analytics is really incredible and fabulous. The search engine optimization of my websites has been improved, and I can include or publish the data on my website according to the users' requirements.

Whether you running a website for a minimal web presence or you're an e-commerce business relying heavily on the Internet as your primary sales channel Google Analytics will provide you all (or almost all) necessary tools and reports to analyze website performance and improve as necessary with the purpose to provide a better user experience.

Google Analytics is well suited to track marketing activity specific to a campaign once customers land on the website or application which has its tracking code installed appropriately. Google Analytics will successfully correlate banner clicks to the conversions that ad drove in the same session. Google Analytics is less appropriate to use for analyzing activity before customers landed on the website or after the conversion is completed. So, its not the correct tool to use for Facebook reach, Email opens, item returns, item exchanges, invoice revenue, etc. To track, social campaign reach and email opens, analysts should use tools like Facebook Business Analytics or Exact Target. And to track item exchanges, returns, or invoice revenue, analysts should use business intelligence tools such as microstrategy or Teradata.

Google Analytics is suitable for small as well as large scale applications. It's beneficial to get high-level insights about the application. But if the application is having a lot of analytics data to be analyzed and more insights to be driven, I would use some R or SAS tool.

For a small business owner or blogger looking to get a better understanding of visitors to their website. It will give you a sense of where visitors are coming from, what they do on your site, and how long they spend doing it before leaving. This information can be extremely useful in planning the next moves for your business or brand.

In reality, it's a great product for almost every website owner, although I admit the system has gotten more verbose and complicated over the years. Less technologically inclined people might need to take a few courses or watch some tutorials before digging into the system.

Google Analytics is pretty much essential. This seems to be the Golden standard of tracking for most of our clients.

It's the industry standard. I used other tools to help provide keyword data, but if you need to know traffic coming into your site on a budget, Analytics is your answer. This is a killer app for start-ups, but don't expect anyone to hold your hand to teach you how to use it.

I would recommend Google Analytics to all the business owners who would like to run their business digitally, E-commerce startups (Giants should purchase GA Premium which is the cost of $150K/Year), all digital marketing professionals and people who take care of conversions for online businesses.

This tool is best for evaluating the web traffic and understand the demographics and source of where the traffic is coming from.

Google Analytics is suited for any business of any size that wants to gain insights into their website traffic and data. Any company could find value in the information that is provided by Google Analytics. We are a small company, but I've worked for larger companies where this can be the case as well. Especially if you have access to the Premium version, it can be even more valuable.

Google Analytics is well suited for marketing teams.

Google Analytics is well suited when you are looking for a high-quality web analytics platform. Through a really basic integration (1 line of code) it is possible to get a very feature-rich web analytics platform that allows you to analyze, interrogate and report on your web activity. One thing holding it back is if you need to see activity, at the level of the individual, Google Analytics is not well suited for this.

It is super easy to get all the website views and conversion rates. It helps us figure out the areas that are doing well and areas that need to be improved. It doesn't help detect broken links or anything but it does a great job of tracking the flow of data.

We use Google Analytics every day to track everything about our website users. From what source each person comes from, to all of the demographics about each user. We then take it a step further to see what "user" is buying our product and then replicate that customer in targeting new business.

I typically recommend Google Analytics Premium or Google 360 to clients, especially at an Enterprise level. For small businesses or fledgling eCommerce sites, Google Analytics (standard) is just fine.

For a free tool where you can see everything, from where traffic is coming to how they are interacting on your website, it's the best! Everyone should go through some hours (spaced out) and learn more about Google Analytics and make it work for their business.

Google Analytics is more suitable for small and medium-sized companies with a limited analytics budget. It can be very easily installed and managed with little IT support. Large companies (Like Fortune 500 size) would be better using a more robust solution like Adobe Analytics.

Very suitable for collecting data on a specific webpage. For example, we try to see what the departments we have at the school that the students visit most. From there we can collect data and know how to improve and promote other departments. Very useful for targeting our marketing campaigns.

If you run a website for your business, you absolutely need Google Analytics to track the activity on your website. You need to know where traffic is coming from so you can make timely corrective actions to improve your marketing efforts for your website. You cannot effectively manage a website in today's complex digital environment without the detailed level of information that Google Analytics can provide. But, be prepared for the steep learning curve you will encounter once you begin using GA.

Google Analytics is perfect for anyone looking for analytics for their website. It provides traffic information, demographic analysis, conversion analytics, user behaviors, audience, geographic information, etc. Everything you need to analyze to get more traffic to the site through SEO keywords and marketing analysis. Additionally, there's benchmarking, cross-device analysis, and everything you need to get started to get more traffic!

Well suited for a medium to large scale retail brand creating an e-commerce site for the first time who has large enough database to launch and some knowledge of how to handle big data (beginner/intermediate level on digital performance).

Not well suited for a small company/store who does not have enough data. If you have no expertise in setting up APIs or integrations, you will not be able to unlock the full potential of Google Analytics or will only be able to see the surface.