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TrustRadius
Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3730)

Attribute Ratings

Reviews

(1-11 of 11)
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sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
10
Marketing: Marketing teams use Google Analytics to track and measure the effectiveness of their digital marketing campaigns, including website traffic, conversion rates, and revenue generated.
Sales: Sales teams use Google Analytics to track website traffic, conversion rates, and revenue generated to better understand their customer's buying behavior and make data-driven decisions.
Web Development: Web Development teams use Google Analytics to monitor website performance, including page load times, bounce rates, and user engagement, and make data-driven decisions to optimize the user experience.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
50
Our users of Google Analytics are typically split between our marketing team (seven people), client services team (over twenty-five people), and Business Intelligence team consisting of four people. Engineering and creative also have access, but don't use it as much as the other departments; we are aiming to change that.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
20
Our strategy, UX and media team members utilize Google Analytics [as part of their] strategy in the research and planning phases for clients. UX uses it when making navigation or structural site suggestions. UX typically looks at the user funnel, events and goal completions to get a better idea of user interactions. Media uses it when reporting on paid campaigns and their ROI.
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