TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics Software ReviewGoogle Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use. At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.,Which marketing initiatives are most effective Accurate website traffic patterns/trends Which keywords resonate with prospects and lead to conversions,Google has done an excellent job with Analytics over the years,9,Which online ad or creative is the most effective Where visitors come from and what do they do on the site Which customer and customer segments are most valuable,ClickTale and Inc.,9,10Why Not Use Google Analytics?Gives us all the data we need surrounding our website (visits, pageviews, sources, conversions). Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA. GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature. Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.,We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.,Measure conversion rates and improve pages that are underperforming. Track and manage social campaigns allowing us to allocate advertising on the most impactful platforms.,10,10,Website Reporting Conversion goals Social Media Analytics Content Analytics,Implemented in-house,10,Online training,10,No,10
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Google Analytics
2219 Ratings
Score 8.6 out of 101
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Google Analytics Reviews

Google Analytics
2219 Ratings
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Score 8.6 out of 101

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Roy Morejon profile photo
March 13, 2015

Google Analytics Software Review

Score 9 out of 10
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Online Training

10
love the product and training they provide for businesses of all sizes.

The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Read Roy Morejon's full review

About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

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Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Google Analytics Technical Details

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Mobile Application:No