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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3727)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Roy Morejon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's one of the most powerful digital analytics solutions available - and it's free for anyone to use.

At our digital marketing agency, we require all clients to use and install it site-wide, so we get a better picture of visitor data across the entire organization's website. Typically we give administrator access to the marketing department as they need actionable data to make decisions daily, based off visitor engagement onsite.
  • Which marketing initiatives are most effective
  • Accurate website traffic patterns/trends
  • Which keywords resonate with prospects and lead to conversions
  • Google has done an excellent job with Analytics over the years
If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then Google offers increased limits as part of Google Analytics Premium.
  • Which online ad or creative is the most effective
  • Where visitors come from and what do they do on the site
  • Which customer and customer segments are most valuable
Given the fact that this software is free, it's an easy decision for business owners to get a pulse on how their website is performing.
love the product and training they provide for businesses of all sizes.

The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

  1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
  2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
  3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
  4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
  5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
  6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

Chrissy Foster | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Gives us all the data we need surrounding our website (visits, pageviews, sources, conversions).
  • Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA.
  • GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature.
  • Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.
  • We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.
  • Measure conversion rates and improve pages that are underperforming.
  • Track and manage social campaigns allowing us to allocate advertising on the most impactful platforms.
Can't imagine not using GA.
  • Website Reporting
  • Conversion goals
  • Social Media Analytics
  • Content Analytics
  • Implemented in-house
Very easy to use and get started.
  • Online training
Always learn something new in the training sessions.
No
Google has reached out many times proactively to give tips. They are very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.
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