Google Analytics Reviews

Very positive conversion tracking reporting and insights

Goal tracking allows us to add custom parameters to fully see ROAS

Referral traffic shows us which sources garnered the most conversions

We were able to use some of the GA insights to influence expanding our content team.

There is no investment on this tool.

You can easily track your traffic.

You can easily track your customer engagement on website.

validation site

Helped us to know which webpages are valuable.

Helped us to monitor trends over time.

Helped us to improve our web-based products.

Google Analytics helped us secure funding!!

Google Analytics also made us understand our customers better.

We looked at our data and knew what products our customers were searching for and buying.

Doubled ROI when combined with AdWords when using a "Maximize Conversions" bidding strategy.

Easy to provide reader-only access.

Easy to create and add reports.

Negative - There are so many numbers. While this is great for analysts, if a client gets a hold of it, it's a death knell. They will be looking at all numbers, expecting all of them to go up, and the analysts won't be able to persuade them not to.

This seems like an outrageously basic outlook, but I've been in meetings with clients who are fixating on decreases in percentages a certain group such as direct traffic but not noticing a giant increase in another group like organic. And that's because they demanded to look at the dashboard or else they'd remove their business.

Positive - The granularity helps us know when things are succeeding and failing. And annotating is limitless - we can track when successes and failures happen by tagging on the timeline for analytics.

Positive - It's a free Analytics tool that is as powerful as you want it to be. But you have to learn it on your own.

It's free, so ROI is great!

It helped us be more effective in our SEO and social media marketing activities.

It makes us gain a lot of time while helping and counseling our clients.

Optimization of our marketing campaign and those of our clients.

We are really impressed with the performance of this tool. It is helping us to see which pages are getting traffic and which keywords are performing best for us and we can focus on those keywords to improve the ROI.

Using this tool we have been able to set up goals and create sales funnel that really help in nurturing the leads.

We have observed that our sales have increased after using this tool.

It has had a positive impact on our marketing efforts because of the information it provides.

It has had a positive impact on our website management because it lets us know the visitor funnel.

It has had a positive impact on our lead generation because it provides insights into the page we need to improve and where our traffic tends to end up.

Google Analytics provides us with the data we need to run impactful SEO campaigns and high return on investment paid search campaigns.

Clear understanding of web performance

Low cost for web analytics

Uncovers insights that can be actioned

It increases revenue

The software has enabled us to target the correct user that spends money on services we sell.

For virtually no cost to start, we are able to increase sales by targeting the right user.

By knowing what our best traffic sources are, we are able to know where to best spend our marketing dollars.

Simple and easy to use reporting

Helping make organizations more performance-focused and quantitative

Robust set of advanced tools for a small business

Improved ROI of our digital marketing campaigns

Improved conversion rates on our web site

Allows us to see which channels are delivering more traffic

Putting time into building out lacking traffic channels

Testing out various digital mediums

Google Analytics helped us to get quick data on smaller projects.

Google Analytics does not require dedicated IT support, so it helps to achieve a higher ROI.

Google Analytics is easy to learn, so it helps to reduce training expense.

Google Analytics provides us with important information that helps us to make critical decisions.

the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.

the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.

Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.

Keyword SEO improvement.

Where to spend marketing dollars.

Where users come from.

Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors.

We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this.

It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.

Increases client retention

Aligns our team internally