Google Analytics

Google Analytics

Top Rated
Score 8.5 out of 10
Top Rated
Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Product Deep Dive: The New Google Analytics
16:20
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Product Details

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 180)
Companies can't remove reviews or game the system. Here's why
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
  • Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.
  • Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The standard version of Google Analytics can usually bring customers a significant ROI because the investment is minimal. In some cases, they can recoup the cost of the implementation consulting in 1 to 6 months.
  • For our business, the volume of implementation of Google Analytics is low compared to other services since there are many competitors in the market now. In real terms, it can bring a minimum of 10% of the income for the year to a consultant.
  • With the change to GA4, many companies in the market will have to redo their implementation with universal analytics and previous versions. For current users, it will be a challenge to adapt. Still, suppose they do it in the right way. In that case, it could bring even more significant benefits due to the specifications that they will be able to make in the attributes of the events and to be able to measure their applications in a better way.
  • In terms of applications, with GA4, they are attacking a market that they could not achieve in the best way with Firebase. They could potentially be a higher ROI for having the information of websites and apps centralized.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.
  • the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.
  • Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.
Score 8 out of 10
Vetted Review
Verified User
  • Great for visualizing website drop-off pages to theories and test update/iterations.
  • Bounce rates on pages to pinpoint bugs and issues.
  • Inaccuracy can lead to incorrect conclusions and decisions around CRO.
  • Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.
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