Google Analytics

Google Analytics

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Top Rated
Google Analytics

Overview

Reviews

Google Analytics

9
My team and I try to guide and implement the end customers to answer business questions regularly to the Marketing team and sometimes IT. …

Google Analytics review

10
Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to …
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Google Analytics - Love It

8
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various …
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The best analytics ever

9
Google Analytics is used mainly in the sales and marketing department of the company. It's used in the software development department to …
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Good Way to Track Raw Data!

8
Google Analytics is often used by one individual (myself) with occasional consultation and sharing with other members of the staff. As the …

Easy to use and effective

8
I use [Google Analytics] to track web traffic and get more info on who is visiting my site. This way I can target the correct audience. We …

Reviewer Pros & Cons

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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

Alternatives

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Frequently Asked Questions

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Google Analytics's best feature?

Reviewers rate Availability highest, with a score of 10.

Who uses Google Analytics?

The most common users of Google Analytics are from Small Businesses and the Marketing & Advertising industry.

Reviews

(1-25 of 181)
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Vijeta Chaudhary | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Better reporting leads to better results
  • It helps marketers share objective analytics with their top management
  • It helps to better understand which marketing tools work
  • Very effective in A/B Testing of various marketing outreach campaigns
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The standard version of Google Analytics can usually bring customers a significant ROI because the investment is minimal. In some cases, they can recoup the cost of the implementation consulting in 1 to 6 months.
  • For our business, the volume of implementation of Google Analytics is low compared to other services since there are many competitors in the market now. In real terms, it can bring a minimum of 10% of the income for the year to a consultant.
  • With the change to GA4, many companies in the market will have to redo their implementation with universal analytics and previous versions. For current users, it will be a challenge to adapt. Still, suppose they do it in the right way. In that case, it could bring even more significant benefits due to the specifications that they will be able to make in the attributes of the events and to be able to measure their applications in a better way.
  • In terms of applications, with GA4, they are attacking a market that they could not achieve in the best way with Firebase. They could potentially be a higher ROI for having the information of websites and apps centralized.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.
  • the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.
  • Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.
  • Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us gain understanding of what is going on on our website.
  • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
  • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
  • It has helped guide our website redesign.
McKay Salisbury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It has helped us understand where our traffic comes from which is helpful for writing articles so that we write articles on the right topics.
  • It's been helpful to show which pages of our site are popular and what customers are looking for.
Tegan Jenner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • I think we may find Google analytics to be more influential if I was dealing with eCommerce clients, or those that heavily relied on their attribution model features, but for our current set of clients, we only use Google Analytics for basic level reporting and tracking, so ROI is pretty minimal.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Conversion tracking not only tells us what is working, but what isn't...and where.
  • You can get lost in the data, but that's why good goal setting is important. Don't set nice but meaningless goals. Add a goal that changes the business for the better.
  • There are good dashboard like tools available. Use them.
Gareth Beer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It's a free product that can provide significant business benefits
  • We use the data to make data-driven improvements - such as improving where we spend our ad budget
  • [Google Analytics] data has enabled us to optimize out on site search
Michael Weissberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Google Analytics has allowed us additional information into media placements - both direct and programmatic
  • Determining the value of pages and which are leading to conversions (and which aren't)
  • Tracking customized events, with Google Tag Manager