Google Analytics

Well as such there is no ROI, but yes it helps us to grow on digital media.

Valuable insights for making future business decisions

Has helped us understand our audience better

Custom Reporting

Google Analytics has helped us identify trends as it happens

We easily boost revenue making changes based on customer behavior

it has always positive impact on ROI as it shows us where we need to improve the website

I have resolved to have the ability to have accurate website traffic analysis.

We increase the quality of our page.

The reporting feature has been a lifesaver! It allows me to better assess what is and isn't working within our landing pages and take necessary actions.

It allows us to see exactly what our ROI is on marketing efforts

It has helped us track and stop external attacks on our site

It has helped us identify parts of the site that are never used and that can be eliminated

Monitor more (and less) visited pages

Track conversions from advertising campaigns

ROI/ROAS quickly

Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.

Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.

ROI is positive

However, it doesn't matter if ROI is positive or not, you need Google Analytics for your website to perform at its best

For B2B too its very required

Helps us prove the value of the content/pages added to site

Provides insights into site optimization opportunities

Fuels future website decisions, based on historical performance

[Isn't] transparent with exact figures

Premium is very expensive

Can be difficult to add custom features to fit your business needs

Helps us understand how our content performs

Shows us where websites can be improved

Provides a visual of who our audience is and what they need

The standard version of Google Analytics can usually bring customers a significant ROI because the investment is minimal. In some cases, they can recoup the cost of the implementation consulting in 1 to 6 months.

For our business, the volume of implementation of Google Analytics is low compared to other services since there are many competitors in the market now. In real terms, it can bring a minimum of 10% of the income for the year to a consultant.

With the change to GA4, many companies in the market will have to redo their implementation with universal analytics and previous versions. For current users, it will be a challenge to adapt. Still, suppose they do it in the right way. In that case, it could bring even more significant benefits due to the specifications that they will be able to make in the attributes of the events and to be able to measure their applications in a better way.

In terms of applications, with GA4, they are attacking a market that they could not achieve in the best way with Firebase. They could potentially be a higher ROI for having the information of websites and apps centralized.

Easier client management

More accurate data

Allows for businesses to keep SEO teams in-house

has helped to know what articles are best and worst performing

helped to uncover pages with errors

create specific reporting for campaigns

Improved digital marketing

Better understanding of the way people use our website

The way forward

Business decisions

GA is free so there is a ton of value

Knowing your audience leads to better marketing

the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.

the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.

Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.

Being able to decide which marketing channels have the best ROI

See which pieces of content has the best engagement

Analyze the overall traffic and export audiences to Google Ads

I can monitor data and plan ahead accordingly.

I can monitor data and detects bugs, design flaws and be able to fix.

Catch design flaws early.

Very easy to tell if ads are working

Saves time by putting everything in one spot

Great for visualizing website drop-off pages to theories and test update/iterations.

Bounce rates on pages to pinpoint bugs and issues.

Inaccuracy can lead to incorrect conclusions and decisions around CRO.

Segments can be very useful for validating split testing, providing a free tracking of variation vs. control - great ROI.

Having a free option gets us off the ground with no financial investment

Easy to spot positive or negative trends in traffic or sources

Helps maximize paid search options

Increased transparency

Better knowledge

Better decision making ability