Google Analytics

Better reporting leads to better results

It helps marketers share objective analytics with their top management

It helps to better understand which marketing tools work

Very effective in A/B Testing of various marketing outreach campaigns

Helps us prove the value of the content/pages added to site

Provides insights into site optimization opportunities

Fuels future website decisions, based on historical performance

[Isn't] transparent with exact figures

Premium is very expensive

Can be difficult to add custom features to fit your business needs

GA is free so there is a ton of value

Knowing your audience leads to better marketing

Monitor more (and less) visited pages

Track conversions from advertising campaigns

ROI/ROAS quickly

The standard version of Google Analytics can usually bring customers a significant ROI because the investment is minimal. In some cases, they can recoup the cost of the implementation consulting in 1 to 6 months.

For our business, the volume of implementation of Google Analytics is low compared to other services since there are many competitors in the market now. In real terms, it can bring a minimum of 10% of the income for the year to a consultant.

With the change to GA4, many companies in the market will have to redo their implementation with universal analytics and previous versions. For current users, it will be a challenge to adapt. Still, suppose they do it in the right way. In that case, it could bring even more significant benefits due to the specifications that they will be able to make in the attributes of the events and to be able to measure their applications in a better way.

In terms of applications, with GA4, they are attacking a market that they could not achieve in the best way with Firebase. They could potentially be a higher ROI for having the information of websites and apps centralized.

has helped to know what articles are best and worst performing

helped to uncover pages with errors

create specific reporting for campaigns

the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.

the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.

Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.

Easier client management

More accurate data

Allows for businesses to keep SEO teams in-house

ROI is positive

However, it doesn't matter if ROI is positive or not, you need Google Analytics for your website to perform at its best

For B2B too its very required

Helps us understand how our content performs

Shows us where websites can be improved

Provides a visual of who our audience is and what they need

It allows us to see exactly what our ROI is on marketing efforts

It has helped us track and stop external attacks on our site

It has helped us identify parts of the site that are never used and that can be eliminated

Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.

Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.

Improved digital marketing

Better understanding of the way people use our website

The way forward

Business decisions

It has helped us gain understanding of what is going on on our website.

It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).

It has helped us understand our biggest avenues for bringing traffic to the website and business in general.

It has helped guide our website redesign.

Being able to track the results and cost for different marketing channels has allowed us to establish ROI and adjust budgets.

The fact that GA is a free service to use means we can spend those funds in other parts of the business.

It has helped us understand where our traffic comes from which is helpful for writing articles so that we write articles on the right topics.

It's been helpful to show which pages of our site are popular and what customers are looking for.

I think we may find Google analytics to be more influential if I was dealing with eCommerce clients, or those that heavily relied on their attribution model features, but for our current set of clients, we only use Google Analytics for basic level reporting and tracking, so ROI is pretty minimal.

Increased website conversions

Increased organic rankings and traffic

Better understanding of our audiences

Conversion tracking not only tells us what is working, but what isn't...and where.

You can get lost in the data, but that's why good goal setting is important. Don't set nice but meaningless goals. Add a goal that changes the business for the better.

There are good dashboard like tools available. Use them.

It's a free product that can provide significant business benefits

We use the data to make data-driven improvements - such as improving where we spend our ad budget

[Google Analytics] data has enabled us to optimize out on site search

ROI

Target more efficiently

Learn where our viewers find us so we know where to spend ad money

Positive ROI on client retention

Positive ROI on conversions

Positive ROI on time invested to set up event tracking

Google Analytics has allowed us additional information into media placements - both direct and programmatic

Determining the value of pages and which are leading to conversions (and which aren't)

Tracking customized events, with Google Tag Manager

Tough to quantify this for us, but it has allowed us to make some better decisions.

GA also helps us keep customers happy because it makes reporting much easier.