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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3730)

Attribute Ratings

Reviews

(1-25 of 182)
Companies can't remove reviews or game the system. Here's why
Hash Moody | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Among the many positive impacts of GA, the most important is that it can assist businesses in tracking and measuring the return on investment (ROI) of their online initiatives, allowing them to deploy resources more efficiently.
  • It can help organizations better understand their target audience's demographics, preferences, behaviors, and requirements.
  • One of the negative impacts I felt was that too much data and information can overwhelm organizations, making it difficult to focus on the most important and actionable insights.
  • One of other negative impacts was that it has the potential to divert firms' attention away from their basic beliefs or mission, causing them to pursue numbers that are not in line with their goals.
Alex Nejako | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Positive - it showed us clearly how our Web pages were performing so we could make needed changes quickly. This had a good impact on Web site visits
  • Positive - it helped more Marketers understand how our Web properties were doing, thus enabling Leadership to make good decisions about content and content strategy.
  • Positive - it helped us with tagging our Emails so that Google Analytics could track performance from it to our Web pages.
Score 8 out of 10
Vetted Review
Verified User
  • Google Analytics has helped increase coverage of user journey.
  • Google Analytics has helped increase awareness of data-based applications in downstream planning
  • Google Analytics has helped increase order revenue by significant amounts
  • A downside is it requires a lot of hand-holding when dealing with 3rd party app integrations.
sandro merkvilishvili | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • For a grocery e-commerce company, Google Analytics can have a significant positive impact on the business objectives by providing insights into website traffic, customer behavior, and conversion rates. This information can be used to optimize the website and the overall customer experience, leading to increased sales and revenue.
  • Additionally, Google Analytics can provide data on the performance of online campaigns and the return on investment. This allows the company to optimize their advertising spend and make data-driven decisions about future campaigns.
  • Google Analytics can help a grocery e-commerce company measure and improve their online presence, leading to a positive impact on their overall business objectives.
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Reporting has become easier and in more depth thanks to Google Analytics which has allowed us to exploit areas that may have been missed out during the planning of our campaigns.
  • Google Analytics integrates well with AdWords, which allows you to apply bidding rules to optimise towards your conversions.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • The standard version of Google Analytics can usually bring customers a significant ROI because the investment is minimal. In some cases, they can recoup the cost of the implementation consulting in 1 to 6 months.
  • For our business, the volume of implementation of Google Analytics is low compared to other services since there are many competitors in the market now. In real terms, it can bring a minimum of 10% of the income for the year to a consultant.
  • With the change to GA4, many companies in the market will have to redo their implementation with universal analytics and previous versions. For current users, it will be a challenge to adapt. Still, suppose they do it in the right way. In that case, it could bring even more significant benefits due to the specifications that they will be able to make in the attributes of the events and to be able to measure their applications in a better way.
  • In terms of applications, with GA4, they are attacking a market that they could not achieve in the best way with Firebase. They could potentially be a higher ROI for having the information of websites and apps centralized.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.
  • the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.
  • Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.
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