Google Analytics Reviews

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Score 8.6 out of 100

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Reviews (1-25 of 127)

Kenny Madison | TrustRadius Reviewer
October 29, 2019

Google analytics gives you the power you want (without the education you need)

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • Negative - There are so many numbers. While this is great for analysts, if a client gets a hold of it, it's a death knell. They will be looking at all numbers, expecting all of them to go up, and the analysts won't be able to persuade them not to.
  • This seems like an outrageously basic outlook, but I've been in meetings with clients who are fixating on decreases in percentages a certain group such as direct traffic but not noticing a giant increase in another group like organic. And that's because they demanded to look at the dashboard or else they'd remove their business.
  • Positive - The granularity helps us know when things are succeeding and failing. And annotating is limitless - we can track when successes and failures happen by tagging on the timeline for analytics.
  • Positive - It's a free Analytics tool that is as powerful as you want it to be. But you have to learn it on your own.
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rohit sharma | TrustRadius Reviewer
October 28, 2019

Great for evaluating web traffic and boosting ROI

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • We are really impressed with the performance of this tool. It is helping us to see which pages are getting traffic and which keywords are performing best for us and we can focus on those keywords to improve the ROI.
  • Using this tool we have been able to set up goals and create sales funnel that really help in nurturing the leads.
  • We have observed that our sales have increased after using this tool.
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Heather Robinette, MBA | TrustRadius Reviewer
October 24, 2019

A Great Tool for Insights for Companies of All Sizes

Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • It has had a positive impact on our marketing efforts because of the information it provides.
  • It has had a positive impact on our website management because it lets us know the visitor funnel.
  • It has had a positive impact on our lead generation because it provides insights into the page we need to improve and where our traffic tends to end up.
Read Heather Robinette, MBA's full review
Dan Hanna | TrustRadius Reviewer
October 16, 2019

Great way to track all website user behaviors!

Score 10 out of 10
Vetted Review
Verified User
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Return on Investment

  • The software has enabled us to target the correct user that spends money on services we sell.
  • For virtually no cost to start, we are able to increase sales by targeting the right user.
  • By knowing what our best traffic sources are, we are able to know where to best spend our marketing dollars.
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John Kobel | TrustRadius Reviewer
September 12, 2019

Google Analytics: a must for any website and digital marketer

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • the ability to effectively manage Clients' digital ad spend to drive meaningful traffic to their websites, has helped our company enjoy a 400% increase in clients in a short period of time.
  • the data gathered and presented by Google Analytics is without a doubt the single largest contributing factor to client retention.
  • Almost all of our clients have seen substantial growth in Sales since coming on board with us and allowing us to manage their digital assets with the data provided by Google Analytics.
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Stephanie Erlita Arifin | TrustRadius Reviewer
September 11, 2019

The one stop solution for your sales, marketing and operational performance that even beginners can understand.

Score 9 out of 10
Vetted Review
Verified User
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Return on Investment

  • Through Google Analytics, I am able to understand that my returning visitors are always rising steadily from just 5% to 15% now since I launched it 2 years ago, meaning these are people I should nurture if I want more loyal visitors.
  • We are a multi-brand e-commerce fashion site, and through Google Analytics I got insights on which brand page visits spiked the last few weeks/months, which brands are having a moment, and which ones need more attention. Without Google Analytics, I wouldn't be able to differentiate between this.
  • It's pointless for me to find specific performing products on Google Analytics. I can do it myself manually through Magento. It takes too much time and setting up.
Read Stephanie Erlita Arifin's full review

About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors


  • Does not have featureFree Trial Available?No
  • Has featureFree or Freemium Version Available?Yes
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No