TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics: Hard to Beat Free.Google Analytics is currently being used in my organization by the Marketing department to capture overall data on web traffic, determine keywords for SEO, track which pages are most/least trafficked, and where we are losing visitors (bounce rate, exit pages etc). We also track clicks referred by our enewsletter. Google Analytics helps us determine which types of content are popular; which referral sources generate the most traffic; and which navigation paths our users take through our website. We are planning to make use of some of the more advanced features like goal conversion down the line, so we can identify exactly which paths lead to conversion and which keywords are the most valuable for our conversion goals.,Provides quantitative insight into your web presence. Much of our online marketing would be guesswork without the hard data provided by Google Analytics - and decisions made based on data are generally better decisions. Integrates different online marketing activities. Through integrating with our enewsletter client and providing data on referral sources like social media, search, and advertising, Google Analytics gives us a broad picture of how our various online activities work together to support our marketing goals. Shows you where you're weak. The "Behavior Flow" display is a valuable window into how our visitors reach our site, which pages lead them where, and which pages result in exiting our website. This information helps us improve content and readjust our strategy as necessary to make sure the right visitors reach the right content and the right time.,It's so robust it's scary - I know there are tons more features we could be using to our advantage within the program, but they're too complicated or detailed to access easily. Permissions are a little wonky. It's hard to authorize multiple users on our team to access the necessary levels within the program, and it's not clear what permissions different users need to make specific changes - until you get an error message saying you're not authorized.,10,Improved focus in content development - knowing which keywords bring visitors to our site helps us identify the best new topics to write about.,10,107 out of 10 Digital Marketing Managers choose Google AnalyticsUsed mainly by marketing, but some aspects used by our web tech team. We evaluate our email sends, our CPC programs, our social media, and our display campaigns...along with website performance in general.,Great for tagging links Good for monitoring traffic flow through website Good for tracking goals, events and conversions,Ecommerce tracking presents some challenges Not easy to track to our Pinterest and Facebook sites "Not provided" is a horrible change!,7,Better site usability Better insight into online ad spend vs performance,,25,4,Online marketing tracking Email tracking Website usability,So far, nothing out of the ordinary or that we didn't expect,Universal Google analytics should help us better understand cross device usage,8,Yes,Price Product Features Product Usability Product Reputation Prior Experience with the Product Vendor Reputation Third-party Reviews,We were pretty thorough in our evaluation and had several meetings to discuss everything amongst our internal teams. I don't think we'd change anything.,Implemented in-house,1,No,Sadly, no. I have never been able to find anyone to answer a real question regarding Google Analytics...even Google people from different departments have no places to send you.,9
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Google Analytics
2239 Ratings
Score 8.6 out of 101
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Google Analytics Reviews

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Google Analytics
2239 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

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About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

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