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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews

TrustRadius Insights

Google Analytics has become an essential tool for organizations across various departments, including marketing, social, and business …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3698)
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Attribute Ratings

Reviews

(1-25 of 157)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used to track the success of our company websites. It's easy to use and filled with data to help you better understand your audience/customers. However, it is pretty general demographic data which makes it hard to really understand user experience/how the consumer navigates the website pages. We really enjoy the real-time traffic data!
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC, Paid Social and Organic. It helps to bring all the conversion and revenue numbers together for all the channels as a total, which helps the client see how their business is performing as a whole.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used as one of the main reporting engines for our company. It quickly gives us insight into where are traffic is coming from, breakdowns of who is purchasing, and detailed, itemized sales history. We also use Google Analytics to track individual marketing campaign performance, like ad hoc emails or social campaigns.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used by our company to track the website traffic and conversions for our clients' websites. We also use it to track the effectiveness of our clients' ad spend in Google Ads to maintain a high level of ROI for our clients. Additionally, Google Analytics allows us to optimize our clients' digital advertising dollars so they can effectively spend money in the right places across today's complex digital universe.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics to track goals and events. We have different domains that we need to track within the same account and each with different currencies. With [Google Analytics] we can use sophisticated cross-domain tracking to accurately measure conversions for each of our marketing channels and figure out what is working on what is not and revise our marketing dollars accordingly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Google Analytics for websites, for HTML5 games hosted on web platforms, for mobile apps and games. It is essential to measure Key Performance Indicators for your site or app. Google Analytics can show your basic stuff like page views, sessions, etc and also more complicated configurable indicators like funnels, events, etc.
Travis Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Not only do we utilize Google Analytics for our company, we use it for several clients as well. Google Analytics is the industry standard for a reason, making it easy to track web traffic and behavior across your site or sites and using the information to make better content decisions.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company used the free version of Google Analytics to monitor and report on website visitors and e-commerce conversions. We would regularly generate reports based on the data contained within the platform, and use it to inform website development, issues and tracking of various KPIs. For this reason, it was crucial to our commercial performance measurement and a major contributor to future planning for different business functions. We also made some of the data available to third parties for the purposes of retargeting and advertising.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Google Analytics within the Marketing department. It was decided on and implemented by the web development group, and is used by the whole department in various forms. It has proven to be an effective and integrated tool for our web performance analysis work across multiple web products.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It always helps identify usage, trends, and opportunities for growth. You can stay high level, or get pretty granular in order to dig into trends and patterns that will help your business thrive. It bridges the gap between what you "think" is happening and what actually is happening. It allows us to communicate more effectively with our clients as a result.
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is often used by one individual (myself) with occasional consultation and sharing with other members of the staff. As the Director of Marketing & Analytics, I use Google Analytics to track data on our website and relay that information to our team, as well as use it to come up with ways to increase traffic to our website and business in general. The business problems we address as the questions of how consumers are getting to our website, what they're doing once they're on it, and when and how they leave.
J.P. VanderLinden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Analytics is a first step for anyone actively marketing their site with online efforts. It allows for a clear understanding of website user behavior and content performance, broken down by factors like source, campaign, geography, and time. Regardless of whether you manage paid media campaigns, organic social or search efforts, or website UX/UI and Conversion Rate Optimization, Google Analytics has some value to provide you in its tracking and reporting.
Hector Arritorena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
[Google Analytics is] used [by] the Marketing team to track how visitors navigate our web site, how they use it, what pages are most seen.
We also use it to analyze sources of traffic, to see if people come from google search, social networks, email campaigns, etc.
Another cool use is to see the average time on page (before they leave) and the bounce rate; both are quite good indicators to measure the expectations of the people against our offering.
Finally, we also use it to compare performance across months, given that you can select the period of time to analyze, then you can compare monthly, but also yearly (January 2020 vs January 2021 for example) and see if we have stationary periods.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In our workplace, different online and offline marketing teams use Google Analytics. It allows us not just to analyze different channels but also gives us insight into our end users. So far, it's helped our desktop team understand where the user drops off and how we can improve those drop-offs. Based on the data we analyze, we create content that allows us to retain users for a longer period of time and reduce drop-offs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
With Google Analytics, we are primarily tracking the inbound traffic on our website from different sources. This is being used across multiple teams in the organization. It gives us a clear picture of where we have to focus more. Google Analytics is the single platform for us where we can see the data for different UTMs we are using across different channels and campaigns. We also use it to create goals that resonate with our business objectives. We track the goals on Google Analytics and use these to optimize our paid media campaigns. It is simply an amazing tool for tracking and attribution purposes. We are also using it for reporting and automated dashboards, which give us real-time data and make it easy to make decisions.
McKay Salisbury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics on our website. It helps us understand where our traffic is coming from on our website. There is also some information on how customers on our website are interacting with the site. We're not the kind of business that gets a lot of website traffic so Google Analytics is great since it's free and gives all the important information we need. It's also so widely used in the industry that everyone who works on the site is familiar with it and how it works.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics in all departments. Marketing can use the data to look at campaign and landing page performance. Sales uses it to track prospect activity on our pages. The product team uses it to measure feature adoption, and engineering can use it to track errors in the app. We give everyone access to Google Analytics so they can answer their own questions using the readily available data.
Tegan Jenner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is used within our media & analytics team to track website performance, both on the macro scale, and when looking at the traffic that our paid media campaigns are driving. We also use the Google Analytics plug ins in Google Data Studio to report a live feed of website performance to our clients. We set up events and goals using Google Tag Manager that we they pull and report on through Google Analytics.
Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics is being used by the marketing department to track and analyze traffic to our website from various sources. We use this to see where our traffic is coming from, how that traffic is interacting with our website to make informed decisions on our SEO strategy. We also use Google Analytics to track conversions from our website and Google PPC. This allows us to see what conversion percent we are getting from our traffic to make conversion optimization decisions.
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics to measure all of the activity on sites that we own and sites that we manage for clients. Over time, Google's reliability and reporting tools have enabled us to move away from having to study server logs to understand what is happening. As the largest free analytics software online, they've radically improved how data is used to manage digital businesses. Making an organization data-driven is the first step to improving profitability.
Sean Patterson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics with a lot of our clients that want to get detailed information about their viewers and their basic browser metrics or profiles. Additionally, we will track user traffic within their site. Gathering these metrics helps identify which sections of the site needs more growth, which sections could be trimmed, and also helps target code optimizations based on the browser base of the users visiting their site.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics helps us to understand how people use our sites, we collect audience data, organize insights, and take action to improve experience, sales, major KPIs, etc. It also helps to bring together all major reporting with other modules like advertising, trends, conversions, etc. We use it to integrate wtih data studio, adsense, Google ads, ad manager, and search console.

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Analytics to understand website behavior, trends, customer preferences, and more. Our user experience teams along with our digital marketing and product sales teams are all interested in the data, how customers are using our websites and what actions they can take to drive higher conversions and sales.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have been using Google Analytics for over 5 years and always recommend using it for any website. Google Analytics is one of the more accurate ways to track website visitors, traffic, sales, and audience behavior. It is free and very widely used. We use it mostly for traffic website traffic numbers, page performance and insights into our audience. We have a few clients that use it for traffic conversion and sale data as well.
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