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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Learn from top reviewers

Great tool for marketing and product managers

Rating: 10 out of 10
April 14, 2025
IncentivizedVetted ReviewVerified User
I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a prom...
Continue reading
Maria Sergeeva
Employee - Marketing
UX and Content Designer
Career Pathway Institute
Google Analytics11 years of experience

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to impr...
Continue reading
Scott William Halewood
Employee - Marketing
Digital Experience Coordinator
York St John University
Google Analytics4 years of experience
Verified on LinkedIn

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
March 6, 2025
IncentivizedVetted ReviewVerified User
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google ...
Continue reading
Connor Bolin
Director - Marketing
Associate Director of Analytics
KlientBoost
Google Analytics10 years of experience

Google analytics for strategic planning

Rating: 7 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and w...
Continue reading
Verified user
Analyst
Google Analytics3 years of experience

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
March 5, 2025
IncentivizedVetted ReviewVerified User
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quit...
Continue reading
Francois Salvert
Consultant - Marketing
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc.
Google Analytics15 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

3 videos

View Playlist
Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

View all pricing

Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.4
Avg 8.0
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.2.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 188)

Great tool for marketing and product managers

Rating: 10 out of 10
Incentivized
April 14, 2025
MS
Maria Sergeeva
UX and Content Designer
Career Pathway Institute (Non-profit Organization Management, 51-200 employees)
Vetted Review
Verified User
Google Analytics
11 years of experience
View profile
Use Cases and Deployment Scope
I analyze the website's performance and user flows for events and program sales. Google Analytics helps me detect the best channels to advertise our services and create a promotional strategy. Also, I work a lot with the website user experience, and Google Analytics is very helpful for understanding how users react to different types of content, and do they understand descriptions and instructions.

Google Analytics 4 is worth the setup investment

Rating: 8 out of 10
Incentivized
March 06, 2025
CB
Connor Bolin
Associate Director of Analytics
KlientBoost (Marketing & Advertising, 51-200 employees)
Vetted Review
Verified User
Google Analytics
10 years of experience
View profile
Use Cases and Deployment Scope
I use Google Analytics to determine how website changes, landing pages, and events perform against each other, optimizing our A/B testing. I build out custom events in Google Analytics 4 to feed back to ad platforms as well, which helps us get a full picture of users, audiences, behaviors, and conversion activity.

Google Analytics 4 - the default solution for quick results

Rating: 8 out of 10
Incentivized
March 05, 2025
FS
Francois Salvert
Web Analytics and Dashboarding
Dataligent Services Analytiques Inc. (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Google Analytics
15 years of experience
View profile
Use Cases and Deployment Scope
As a Web Analytics Consultant, I use Google Analytics 4 for my client and for my own website. For my client, Google Analytics 4 is the tool most of them used since it's quite simple to implement, it's highly integrated with other Google tools such as Google Ads and BigQuery. Google Analytics 4, is well know now even if the upgrade from Google Analytics was a pretty big learning curve to overcome.

Using Google Analytics 4 to open the door... To better user experience!

Rating: 10 out of 10
Incentivized
March 06, 2025
Use Cases and Deployment Scope
In my organisation, we use Google Analytics to monitor user traffic and how well our pages are performing. We often use this information as a means to outline projects to improve user experience on certain webpages or make the case to remove pages entirely. It also allows us to provide updates to certain stakeholders about their content and work with them to improve their sections.

Google analytics for strategic planning

Rating: 7 out of 10
Incentivized
March 05, 2025
Verified User
Analyst in Product Management
Electrical Electronic Manufacturing Company, 10,001+ employees
Vetted Review
Verified User
Google Analytics
3 years of experience
Use Cases and Deployment Scope
Report, review, and analyze business, customer, and telemetry data from both HW and Software products. It is useful to visualize data but also to extract the information and work it on other applications like sheets or Excel. As a business analyst it is helpful and it is very easy to share information.
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