Google Analytics - the best free tool for website behavior
Rating: 7 out of 10
September 10, 2024
Verified User
Vetted Review
Verified User
8 years of experience
- User activity
- Time on page
- Location of user
- Source of website visitors
Starting at $0 per month
View Pricing Overview
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…
Learn from top reviewers
Google Analytics - the best free tool for website behavior
Rating: 7 out of 10
September 10, 2024I love Google Analytics. It's a free tool and fairly easy to understand once it's installed by a developer team. All my clients at the agency use Google Analytics to understan...
Verified user
Account Manager
8 years of experienceOne of, the best SEO tools for professionals.
Rating: 6 out of 10
July 12, 2023Google Analytics is one of the best website analytics tools on the market, and it can help businesses measure and improve their online performance, as well as solve a variety ...
Hash Moody
C-Level Executive - Professional Services
CEO (Chief Executive Officer)
Azoora, Inc.
8 years of experienceThe go-to Web Analytics platform for modern times
Rating: 9 out of 10
June 19, 2023Google Analytics has been very important for tracking Web traffic to our Web properties as well as which Keywords people were using when they visited our Sites. It brings visi...
Alex Nejako
Consultant - Information Technology
Marketing Automation Manager
Surgent Online Education
6 years of experienceDelivers great value and contributes to a data-intensive culture of driving goals!
Rating: 8 out of 10
February 10, 2023Google Analytics is used across the business for keeping track of customer behaviour on website, from source channels to target destinations. This ranges from simple use cases...
Verified user
Analyst
2 years of experienceGoogle Analytics - A blessing in disguise
Rating: 10 out of 10
February 9, 2023Google Analytics is a gem when it comes to site data reporting, traffic analysis and much more. We are currently using Google Analytics for tracking down all of our custom eve...
Simple dissertation about Google Analytics
Rating: 9 out of 10
February 7, 2023In my organization, which is a grocery e-commerce company, we use Google Analytics to gain insights into our website traffic and customer behavior. The product addresses sever...
sandro merkvilishvili
Project Manager - Product Management
Head of e-commerce deparment
2 ნაბიჯი - 2 Nabiji
2 years of experienceBest tool for website traffic analysis
Rating: 10 out of 10
July 26, 2022Google Analytics helps us to make decisions about what marketing campaigns are working for our website like organic or paid ads. It helps us to find which traffic source is wo...
Rachna Verma
Administrative Assistant - Professional Services
Assistant Director of Business Operations
Sunacademy
2 years of experienceGreat Free Platform for Basic Website Analytics
Rating: 8 out of 10
June 24, 2022Google Analytics is used to track the success of our company websites. It's easy to use and filled with data to help you better understand your audience/customers. However, it...
Verified user
Employee
3 years of experienceGoogle Analytics Offers Good Insights
Rating: 8 out of 10
June 7, 2022Google Analytics gives us real-time data where we need and allows us to quickly pick up on search trends, purchase behavior, and more
Verified user
Employee
5 years of experienceBest Tool For User Tracking
Rating: 10 out of 10
June 6, 2022Google Analytics is an amazing software to track website visitors, it's upgrade version GA4 is too good as it already provides event tracking that will give more in-depth info...
Wasim Akhtar
Administrator - Corporate
Assistant Director of Business Operations
Skyway Classes
3 years of experienceAmazing tool for web analytics
Rating: 8 out of 10
March 29, 2022It helps me to further analyze which product of our company, it also helps me a lot to understand the behavior of the users, the traffic from different channels, the acquisiti...
Simply and Easy to Use!
Rating: 10 out of 10
March 28, 2022Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the behaviors of our target market and has allow...
Verified user
Professional
2 years of experienceGoogle Analytics Is Incredibly Powerful and Versatile
Rating: 10 out of 10
November 4, 2021We use Google Analytics to track and monitor use of external websites, internal websites and recruitment marketing efforts. It allows us to see what content is most successful...
Verified user
Manager
6 years of experienceWeb Analytics made easy
Rating: 8 out of 10
September 24, 2021Everybody from the company have to use Google Analytics at least once a week. Some of them should use it on a daily basis, others in real-time. Undertanding the traffic from o...
Google Analytics - Love It
Rating: 8 out of 10
September 3, 2021Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various channels, including but not limited to PPC...
Verified user
Executive
2 years of experience
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Reviewer Pros & Cons
Video Reviews
3 videos
Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
Pricing
Google Analytics 360
150,000
Cloud
per year
Google Analytics
Free
Cloud
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
The Most Useful Google Analytics Reports: My Top 6 GA Reports
YouTube
Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis
YouTube
Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter
YouTube
Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)
YouTube
UTM Tracking in Google Analytics | Lesson 13
YouTube
3 ways to view Funnels in Google Analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Google Analytics?
Google Analytics Video
Google Analytics Overview
Google Analytics Integrations
- Hootsuite
- Intuit Mailchimp
- Salesforce Marketing Cloud
- Mediafly
- Searchmetrics Suite
- AB Tasty
- Coveo Qubit
- Omniconvert Explore
- Curalate
- Spredfast Experiences Unpublished
- GoodData
- Ceros Studio
- Weemss
- Planyo Online Booking System
- LiveChat
- SAS Visual Analytics
- Siteoscope.com
- TrenDemon
- Zoho Billing
- iDashboards Enterprise Suite
- Brevo
- SoClever
- Survicate
- Blacklight
- Dynamic Yield
- Right On Interactive
- Allocadia, now part of Brandmaker
- SessionCam (discontinued)
- Freshservice
- OU Campus
- Userlike
- Geckoboard
- OneHydra
- Helpjuice
- Spoom
- Acquia Digital Experience Platform
- Sugar Market
- Ektron Web Content Management System (Discontinued), part of Episerver
- Khoros Social Media Management
- Sprinklr Social + Messaging Suite
Google Analytics Competitors
Google Analytics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Google Analytics starts at $0.
Adobe Analytics, Contentsquare, and Coremetrics / IBM Digital Analytics (discontinued) are common alternatives for Google Analytics.
Reviewers rate Availability highest, with a score of 10.
The most common users of Google Analytics are from Small Businesses (1-50 employees).
Comparisons
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Customer Behavior Understanding: Users have praised the ability to understand customer behavior and preferences through web analytics, helping them optimize marketing campaigns.
Issue Identification and Fixing: Reviewers find the feature of identifying and fixing issues on websites to be highly valuable.
Integration with Google Services: Customers appreciate the seamless integration with other Google services like BigQuery and Google Ads, which provides a comprehensive analytics solution.
Custom Reports Creation: Users value the ability to create custom reports based on specific use case requirements for tailored insights.
Export Functionality: The option to export reports for custom analyses is highly valued by users for further data exploration.
Confusing Navigation and Platform Understanding: Users have found Google Analytics to be confusing and overwhelming, particularly for those who are new to the platform. Some reviewers have expressed difficulties in navigating the interface and understanding its functionalities, leading to frustration and inefficiencies in using the tool effectively.
Challenges with Setting up Custom Configurations: Concerns have been raised about the complexity of setting up custom configurations and goals within Google Analytics, which can pose significant hurdles for novice employees trying to utilize advanced features for data tracking and analysis.
Issues with Data Accuracy and Support: Some users have mentioned experiencing persistent challenges with data accuracy, technical support responsiveness, and data sampling reliability in Google Analytics. These issues contribute to doubts about the trustworthiness of the insights derived from the platform, impacting decision-making processes negatively.
Reviews
(1-25 of 183)Companies can't remove reviews or game the system. Here's why
One of, the best SEO tools for professionals.
Rating: 6 out of 10
July 12, 2023
HM
Vetted Review
Verified User
8 years of experience
- Optimize marketing campaigns.
- Understand customers' behavior and preferences.
- Identify and fix issues on your website.
- Increase conversions and sales.
The go-to Web Analytics platform for modern times
Rating: 9 out of 10
June 19, 2023
AN
Vetted Review
Verified User
6 years of experience
- Web Analytics
- Web Content Performance
- Reporting
- Data Export
Delivers great value and contributes to a data-intensive culture of driving goals!
Rating: 8 out of 10
February 10, 2023
Verified User
Vetted Review
Verified User
2 years of experience
- Tracking Customer Behaviour
- Tracking Financial metrics like transactions & revenue
- Tracking custom user journey funnels like login funnel, order funnel, etc.
- Seamless integration with other Google services like BigQuery, Google Ads, etc.
- Ability to create custom reports based on use case requirements
- Ability to export reports for custom analyses at user's end
Google Analytics - A blessing in disguise
Rating: 10 out of 10
February 09, 2023
AD
Vetted Review
Verified User
6 years of experience
- Detailed site data reporting and visualisation tools
- Supports up to 100 properties at a time in a default account
- Custom event tracking setup is effortless
Simple dissertation about Google Analytics
Rating: 9 out of 10
February 07, 2023
sm
Vetted Review
Verified User
2 years of experience
- Traffic analysis: Google Analytics provides a comprehensive analysis of your website traffic. You can see how many visitors come to your site, where they come from, how long they stay, and which pages they visit. This information is essential for understanding your audience and making informed decisions about how to engage with them.
- Conversion tracking: Google Analytics makes it easy to track conversions, such as purchases or sign-ups, on your site. You can set up conversion goals and track how well your site is performing in terms of meeting those goals. This information can be used to improve your site's user experience and increase conversions.
- Custom reports and dashboards: Google Analytics offers a wide range of customization options, including the ability to create custom reports and dashboards. You can create reports that are tailored to your specific needs and objectives, providing you with the information that is most important to your business. Whether you want to see which pages are most popular, which sources of traffic are most effective, or what types of products are selling best, you can create reports that give you that information in an easy-to-understand format.
- Customization of reports and data visualization: Google Analytics offers a wide range of customization options to create custom reports and dashboards based on specific KPIs and metrics that are most relevant to your business goals. This helps you to gain a more in-depth understanding of your website's performance, allowing you to make data-driven decisions. The tool also provides a variety of visualization options such as line charts, bar graphs, and pie charts, enabling you to clearly communicate insights to stakeholders.
Best tool for website traffic analysis
Rating: 10 out of 10
July 26, 2022
RV
Vetted Review
Verified User
2 years of experience
- Traffic Analysis
- Goals Analysis
- Remarketing
Great Free Platform for Basic Website Analytics
Rating: 8 out of 10
June 24, 2022
Verified User
Vetted Review
Verified User
3 years of experience
- Reporting on where traffic is exactly coming from (location, device, etc.)
- Custom reports/exporting to excel
- Real-time Data
Google Analytics Offers Good Insights
Rating: 8 out of 10
June 07, 2022
Verified User
Vetted Review
Verified User
5 years of experience
- User behavior tracking
- Detailed data
Best Tool For User Tracking
Rating: 10 out of 10
June 06, 2022
WA
Vetted Review
Verified User
3 years of experience
- In depth user behaviour
- User Tracking
Amazing tool for web analytics
Rating: 8 out of 10
March 29, 2022
MM
Vetted Review
Verified User
3 years of experience
- On-site live analytics help you see where people are clicking on your website in real time.
- One of the most important features is which link users click on a site.
- Help you slice and dice data based on the personality of users.
Simply and Easy to Use!
Rating: 10 out of 10
March 28, 2022
Verified User
Vetted Review
Verified User
2 years of experience
- Track visitor behaviors on our website
- Identify trends in traffic
- Provides valuable reporting insight
Google Analytics Is Incredibly Powerful and Versatile
Rating: 10 out of 10
November 04, 2021
Verified User
Vetted Review
Verified User
6 years of experience
- Tracks and gathers data
- Provides insight on user/customer behavior
- Is customizable for reporting and tracking
Web Analytics made easy
Rating: 8 out of 10
September 24, 2021
RG
Vetted Review
Verified User
7 years of experience
- Measure anything from your website
- Reports ready to use
- Dashboards with main metrics quickly
Google Analytics - Love It
Rating: 8 out of 10
September 03, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
- Tracking of the traffic and various conversions through each channel.
- Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
- Great attribution section, which shows the user journey for each conversion.
Google Analytics review
Rating: 10 out of 10
August 23, 2021
Verified User
Vetted Review
Verified User
5 years of experience
- Traffic analytics
- Goal conversions/Landing page conversions
- User Behavior Analytics
A No-Brainer Solution for Every Business
Rating: 10 out of 10
August 23, 2021
T(
Vetted Review
Verified User
5 years of experience
- Website Visitor Tracking
- User Behavior
- Website Funnels
- Website Conversion Tracking
- Integrates with everything
Great out of box solution for simple accounts
Rating: 8 out of 10
August 20, 2021
EM
Vetted Review
Verified User
11 years of experience
- Cookie cutter features
- Robust set of free tools
- Auto tagging for google properties
Google Analytics - the software you can't live without
Rating: 9 out of 10
August 09, 2021
Verified User
Vetted Review
Verified User
6 years of experience
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
Google Analytics
Rating: 9 out of 10
August 02, 2021
VG
Vetted Review
Verified User
8 years of experience
- Simple to use. The clarity of its reports allows rapid adoption of users without knowledge of Marketing as with experts.
- A large percentage of the metrics and dimensions appear only with the snippet. It is simple, either with direct code or with Google Tag Manager (recommended). If you have access to the code of your site, it is a process that you can carry out in less than an hour to know a large number of insights for the first steps, including the measurement Advanced in Universal Analytics is not that complex (possibly with GA4 this changes slightly at the event level)
- Connect with your infrastructure. As well as universal analytics, google analytics 360, and now with GA4. Every version looks for a way for their tools to connecting with their ecosystem: Ads, Google BigQuery, and other services.
Steep Learning Curve, But Gives Accurate Data From The Source
Rating: 9 out of 10
July 29, 2021
DB
Vetted Review
Verified User
5 years of experience
- Customizability (reporting, saved views, module adjustments, etc.)
- Accuracy (all info is directly from Google)
- Brand recognition (most companies are aware of it)
Google analytics is great for reporting and custom reporting via Big Query
Rating: 10 out of 10
July 27, 2021
JS
Vetted Review
Verified User
3 years of experience
- reporting
- scheduling reports
- trends identification
- Analytics
The best analytics ever
Rating: 9 out of 10
July 23, 2021
Verified User
Vetted Review
Verified User
2 years of experience
- Strong data tracking
- Easy to use and integrate
- Good documentation and videos by experts
Google Analytics is the best Free Analytics tool out there
Rating: 9 out of 10
July 22, 2021
JL
Vetted Review
Verified User
7 years of experience
- Gives detailed demographics
- Allows you to segment out traffic to analyze
- Shows where your traffic is coming from
Google Analytics: a must for any website and digital marketer
Rating: 10 out of 10
July 22, 2021
JK
Vetted Review
Verified User
10 years of experience
- Tracks website traffic and measures that traffic to the source of the traffic.
- also measures audience activity once they arrive on a client's website.
- can track conversions in whatever that measurement might be and the source of those conversions.