Google Analytics

Google Analytics Reviews

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Ratings and Reviews
(1-25 of 181)

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Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Website Visitor Tracking
  • User Behavior
  • Website Funnels
  • Website Conversion Tracking
  • Integrates with everything
  • Custom event tracking on website
  • Detailed visitor information
  • Almost too robust of an interface that can be challenging for new users
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Gives detailed demographics
  • Allows you to segment out traffic to analyze
  • Shows where your traffic is coming from
  • Can't accurately track returns / fraud orders
  • Can be difficult to set up correctly sometimes (especially in the new interface)
  • Mainly uses last click attribution
Heide Rembold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Has details on everything
  • Raw data, up for interpretation
  • Multi-user functionality
  • Courses available for education
  • While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
  • I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
  • I really don't have a third point!
J.P. VanderLinden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • User pathing and flows can help a site manager understand better how site visitors move through their content in order to streamline and present a better experience
  • Acquisition reporting shows not only where traffic comes from, but also how visitors from particular sources engage with the website as compared to each other.
  • Ecommerce conversion tracking goes beyond simple revenue reporting to show how different products or product categories sell, and how the checkout and cart process could be better optimized.
  • As a legacy user of Analytics, it still rankles that keyword tracking was removed, especially if you're managing SEO and organic search efforts.
  • GA does not yet have a good solution for cross-device user tracking; Facebook has been able to figure this out with smarter cookies, you'd like to think Google could as well.
  • Analytics defaults to last-click attribution, and while there is an attribution modeling section, it doesn't universally touch the entire platform, only a small subsection of reports. Allowing changes to the attribution across the entire set of reports would be a big lift.
McKay Salisbury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It shows the sources of your traffic, such as organic search, referrals, or direct.
  • It shows the website flow in a really useful way that helps you understand what customers do when they come to your site.
  • It's simple to setup and very widely used by SEO professionals.
  • It picks up a lot of bogus traffic from spam bots.
  • A lot of the specific information is not shown. For example, for 95% of the organic traffic, you can't actually see what keyword they typed in to find your site.
  • A lot of traffic can't be tracked and is simply shown as "direct."
Tegan Jenner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Flexibility, especially with site tagging
  • Thorough data fields, if properly set up
  • Interesting visuals, like time series, pie charts, website flow visuals, etc.
  • The UI is a little clunky, and I always have to spend a second trying to remember how to find the data I'm looking for
  • I haven't personally found a good training guide on Google Analytics. So learning it was/is slow and cumbersome.
  • I would like to see some more customization options when it comes to reporting and setting up custom reports.
Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Very in-depth platform to track a multitude of website analytics
  • Easy to understand metrics to allow informed decisions
  • Great for making reports to present to people
  • Easy to collaborate with multiple users if needed
  • Has a ton of integrations with other marketing products
  • There is a learning curve if you want to get the most out of the platform
  • Setting up conversion tracking can be tricky
  • You may need a webmaster to install the tracking code if you don't have web experience
George Bounacos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • We set up conversions for each organization even if they do not engage in direct sales online. This has the benefit of holding everyone accountable to the same mission.
  • Google Analytics also becomes the permanent database of the organization's digital activity. Need to easily compare this month's sales against prior years and cart the impact of seasonality. It's easy to set up fast and easily saved for future retrieval.
  • Handling the data from millions of sites has allowed Google to see what information is requested and then prompt users.
  • There are definitely some data vagaries around URLs and channels. Subdomains can easily be misconfigured as can referring sites.
  • Years later, we all still mourn for the missing keyword data. Yes, we used to get keyword information from every Google search. That loss is only somewhat mitigated by linking Search Console with Analytics.
  • There is still a lot of user confusion around how Google Tag Manager works. We understand, but we're in that business. Setting up Analytics to work on your sites isn't as easy as looking at an FAQ.
  • The entire configuration process could be easier for micro-businesses. There are small businesses that could use these tools, but have a steep learning curve and often don't have the budget to pay someone to handle things for them. It seems like a basic turnkey solution could be available to them on certain platforms.
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Simple to use. The clarity of its reports allows rapid adoption of users without knowledge of Marketing as with experts.
  • A large percentage of the metrics and dimensions appear only with the snippet. It is simple, either with direct code or with Google Tag Manager (recommended). If you have access to the code of your site, it is a process that you can carry out in less than an hour to know a large number of insights for the first steps, including the measurement Advanced in Universal Analytics is not that complex (possibly with GA4 this changes slightly at the event level)
  • Connect with your infrastructure. As well as universal analytics, google analytics 360, and now with GA4. Every version looks for a way for their tools to connecting with their ecosystem: Ads, Google BigQuery, and other services.
  • Connection with offline sources. Apart from making adaptations in the data sources, they also need to be handled with care because it is easy to make mistakes, and the result is not always what is expect. They need to work more like a CDP.
  • With GA4, many things will change, but in the Universal Analytics version, the event fields were limited. If you need detail, you had to make some adjustments around that. With the standard version, sometimes you cannot reach the next level in non-eCommerce topics with the limitations of custom dimensions.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Tracks website traffic and measures that traffic to the source of the traffic.
  • also measures audience activity once they arrive on a client's website.
  • can track conversions in whatever that measurement might be and the source of those conversions.
  • Training is on your own unless you want to pay a third party vendor for training.
  • although they do offer certification classes, they are not a good reflection of real-world situations.
  • Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
Aastha Nasa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It helps you to set up milestones to analyze which campaigns were effective.
  • It processes real time data and is thus very accurate.
  • The UI is very organized and the reports are very comprehensive.
  • It is not very user friendly. Google can update their UI and make it slightly easy to understand for a beginner.
  • It also becomes slow when analyzing a huge data set.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Customizability (reporting, saved views, module adjustments, etc.)
  • Accuracy (all info is directly from Google)
  • Brand recognition (most companies are aware of it)
  • Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
  • Customer service (difficult to get in touch with someone about your particular problem)
Hector Arritorena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Source analysis
  • Bounce rate
  • Time in page
  • Regions of visitors
  • Hard to learn to use properly
  • Flow between pages is difficult to interpret
  • Unknown sources (you have the number but you can't identify the source)
  • Errors in social networks numbers of visitors
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Traffic analytics
  • Goal conversions/Landing page conversions
  • User Behavior Analytics
  • Google Analytics is for technical people, some help in creating the expressions would be helpful
  • Drag and drop graphs will be helpful too
  • User behavior analytics could be simplified
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
  • Changes to Google Analytics mean that the trainings they offer really are necessary if you're going to make the best use out of the software
  • There are two different ways to set up analytics on a website and it's confusing
  • I use a third-party software to link analytics to some of my websites and it stopped syncing randomly before and needs to be reconnected so we watch it closely
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • You can figure out conversions rate for each of your marketing efforts
  • You can review content engagement and see which piece of content your viewers like the best
  • You can track the impact of mobile users to your online business
  • Google Analytics can't guarantee that robot visits will not pollute your reports
  • Google cannot track everything that happens on a web site
  • Some of the tracking in not easy to implement and requires additional training
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Tracks and gathers data
  • Provides insight on user/customer behavior
  • Is customizable for reporting and tracking
  • One of the most powerful features is using RegEx, which takes some time to learn and is not always intuitive
  • It is a complex and large system and can take time to learn
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Clearly segmented dashboard for visits, commerce, performance metrics etc.
  • Relatively simple user and property management.
  • Useful exporting options for external integrations and analysis.
  • A variety of viewing options for different data, so that it can be understood better or drilled down into.
  • Intuitive UI for navigating historical data.
  • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
  • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
  • Gotchas around filtering and data validation.
  • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Video

Google Analytics Overview

Google Analytics Integrations

Google Analytics Competitors

Google Analytics Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Google AnalyticsFree
Google Analytics 360150,000per year

Google Analytics Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Google Analytics's best feature?

Reviewers rate Availability highest, with a score of 10.

Who uses Google Analytics?

The most common users of Google Analytics are from Small Businesses and the Marketing & Advertising industry.