Google Analytics

Google Analytics

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition...
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Recent Reviews

Best package.

8 out of 10
April 22, 2022
My firm was user-centric, and we needed to know where consumers were leaving and what features were popular, as well as what changes in …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Product Deep Dive: The New Google Analytics
16:20
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Product Details

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare (Clicktale), and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.
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Comparisons

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Reviews

(1-25 of 186)
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April 22, 2022

Best package.

Score 8 out of 10
Vetted Review
Verified User
  • The type of link that people click on a website is one of the most significant aspects.
  • Assist you in slicing and dicing data based on user personality.
  • Provides useful reporting information.
  • I wish the user interface was a little less crowded.
  • This tool necessitates a large number of manual adjustments.
Martha McNeil | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • On-site live analytics help you see where people are clicking on your website in real time.
  • One of the most important features is which link users click on a site.
  • Help you slice and dice data based on the personality of users.
  • I wish the UI was less cluttered.
  • Many manual settings are required in this tool.
Score 10 out of 10
Vetted Review
Verified User
  • Tracks and gathers data
  • Provides insight on user/customer behavior
  • Is customizable for reporting and tracking
  • One of the most powerful features is using RegEx, which takes some time to learn and is not always intuitive
  • It is a complex and large system and can take time to learn
September 03, 2021

Google Analytics - Love It

Score 8 out of 10
Vetted Review
Verified User
  • Google Analytics allows for very detailed remarketing lists that can be pushed in AdWords.
  • Tracking of the traffic and various conversions through each channel.
  • Google Analytics tracks users that are not only in your country but across the world. This helps when you are building a strategy that has an international component.
  • Great attribution section, which shows the user journey for each conversion.
  • It would be good to see labels from AdWords to be visible in Google Analytics.
  • The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time.
Score 10 out of 10
Vetted Review
Verified User
  • Traffic analytics
  • Goal conversions/Landing page conversions
  • User Behavior Analytics
  • Google Analytics is for technical people, some help in creating the expressions would be helpful
  • Drag and drop graphs will be helpful too
  • User behavior analytics could be simplified
Thomas (TC) Riley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Website Visitor Tracking
  • User Behavior
  • Website Funnels
  • Website Conversion Tracking
  • Integrates with everything
  • Custom event tracking on website
  • Detailed visitor information
  • Almost too robust of an interface that can be challenging for new users
Ellen Moon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Cookie cutter features
  • Robust set of free tools
  • Auto tagging for google properties
  • For anything custom, it is difficult to build
  • Free version does not have accurate cookie reporting (only sampling)
  • Cookies can display up to 10% variance compared to other tags
Score 9 out of 10
Vetted Review
Verified User
  • Multiple reports to see website use and behavior
  • Allows you to customize reports with days, weeks, months, and years
  • You can build out a dashboard to easily view stats from multiple websites in one place
  • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
  • Changes to Google Analytics mean that the trainings they offer really are necessary if you're going to make the best use out of the software
  • There are two different ways to set up analytics on a website and it's confusing
  • I use a third-party software to link analytics to some of my websites and it stopped syncing randomly before and needs to be reconnected so we watch it closely
August 02, 2021

Google Analytics

Víctor Garnica | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Simple to use. The clarity of its reports allows rapid adoption of users without knowledge of Marketing as with experts.
  • A large percentage of the metrics and dimensions appear only with the snippet. It is simple, either with direct code or with Google Tag Manager (recommended). If you have access to the code of your site, it is a process that you can carry out in less than an hour to know a large number of insights for the first steps, including the measurement Advanced in Universal Analytics is not that complex (possibly with GA4 this changes slightly at the event level)
  • Connect with your infrastructure. As well as universal analytics, google analytics 360, and now with GA4. Every version looks for a way for their tools to connecting with their ecosystem: Ads, Google BigQuery, and other services.
  • Connection with offline sources. Apart from making adaptations in the data sources, they also need to be handled with care because it is easy to make mistakes, and the result is not always what is expect. They need to work more like a CDP.
  • With GA4, many things will change, but in the Universal Analytics version, the event fields were limited. If you need detail, you had to make some adjustments around that. With the standard version, sometimes you cannot reach the next level in non-eCommerce topics with the limitations of custom dimensions.
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Customizability (reporting, saved views, module adjustments, etc.)
  • Accuracy (all info is directly from Google)
  • Brand recognition (most companies are aware of it)
  • Security/sharing (difficult for agencies unless you have a password management tool; verifying devices multiple times is a huge pain)
  • Customer service (difficult to get in touch with someone about your particular problem)
Score 9 out of 10
Vetted Review
Verified User
  • Strong data tracking
  • Easy to use and integrate
  • Good documentation and videos by experts
  • The metrics and dimension parts are quite confusing at times
  • UI can be improved
  • New features
Score 9 out of 10
Vetted Review
Verified User
  • Gives detailed demographics
  • Allows you to segment out traffic to analyze
  • Shows where your traffic is coming from
  • Can't accurately track returns / fraud orders
  • Can be difficult to set up correctly sometimes (especially in the new interface)
  • Mainly uses last click attribution
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Tracks website traffic and measures that traffic to the source of the traffic.
  • also measures audience activity once they arrive on a client's website.
  • can track conversions in whatever that measurement might be and the source of those conversions.
  • Training is on your own unless you want to pay a third party vendor for training.
  • although they do offer certification classes, they are not a good reflection of real-world situations.
  • Communication has decreased considerably since Google has gone public. The Help Desk is now outsourced to another country where English is not the first language spoken and the support team is not that well versed in the details of Google Analytics.
Score 10 out of 10
Vetted Review
Verified User
  • You can figure out conversions rate for each of your marketing efforts
  • You can review content engagement and see which piece of content your viewers like the best
  • You can track the impact of mobile users to your online business
  • Google Analytics can't guarantee that robot visits will not pollute your reports
  • Google cannot track everything that happens on a web site
  • Some of the tracking in not easy to implement and requires additional training
Score 9 out of 10
Vetted Review
Verified User
  • It can help you segment your users into various buckets based on their attributes
  • It can help you create your custom reports based on any chosen filters
  • It can help you compare 2 periods side by side
  • The analysis can be done based on Users or Sessions as needed
  • It can help understand page performance based on Landing or overall visit
  • It can help you create different views based on particular conditions
  • Through GA you can test a few numbers on Real time basis too
  • It gives flexibility to add custom dimensions and metrics to various events
  • Google Analytics can provide funnel numbers but not the trends of the same thus you need to download it repeatedly
  • You can create custom reports but not charts so you have to download the data and create it separately
  • Sometimes creating segments and running the same reports with the same filters give you different results
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