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Google Analytics

Google Analytics

Overview

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

3 videos

Data Vs Information: Google Analytics Polarizes User
04:24
Easy to Train Clients: A Digital Consultant Gets the Most Out of Google Analytics
04:14
How Google Analytics Propels Marketing Capabilities to the Next Gen
02:43
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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

The Most Useful Google Analytics Reports: My Top 6 GA Reports

YouTube

Path Exploration in Google Analytics 4 (practical examples and 4 ideas) || Path Analysis

YouTube

Google Analytics Tutorial (de) - Die wichtigsten Funktionen - Erklärt von einem Google Mitarbeiter

YouTube

Funnel Exploration in Google Analytics 4 (Funnel Analysis in Analysis Hub)

YouTube

UTM Tracking in Google Analytics | Lesson 13

YouTube

3 ways to view Funnels in Google Analytics

YouTube
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Product Details

What is Google Analytics?

Google Analytics Video

Google Analytics Overview

Google Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics starts at $0.

Adobe Analytics, Contentsquare, and IBM Digital Analytics are common alternatives for Google Analytics.

Reviewers rate Availability highest, with a score of 10.

The most common users of Google Analytics are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(3699)

Attribute Ratings

Reviews

(1-25 of 42)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It mostly falls on us to correctly set up and support Google Analytics. That said, it is not a particularly daunting task to get it set up correctly, and once it is, there is little to no extra work to maintain that connection. Google does have some help offerings but we haven't had to use them.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
the Help files are extensive for Google Analytics, but the amount of information also makes it cumbersome to find the answer to the specific question you need answered. As I mentioned before, Phone Support used to be American based and the support staff was very knowledgeable and helpful. But ever since Google went public, their focus has been on the bottom line and customer service and phone support has diminished in quality.
Sarah Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Shashank Pathak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you have any query or issues regarding features and working you can easily put your query on Google forums and get expert suggestions and help too. It is very easy to get updated notices and information about Google Analytics. There is also a certification for Google Analytics where you can learn basic and advanced feature of Google Analytics.
Denis Mutsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
One thing that I really don't like about Google Analytics is the absolute absence of customer support. While Google provides excellent support to their advertisers they absolutely do nothing to their Google Analytics customers unless you're paying premium prices for Google Data Studio.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Analytics tool is an excellent tool for tracking high-level application insights like the number of users using the application, the number of button clicks. Also, to generate insights based on geography, event name, and traffic sources, the amount of time users is spending on the application views and user behavior. Lastly, to generate reports based on these criteria using the customizable date filters.
Kenny Madison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Heather Robinette, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I've only reached out one time with a question, but it was answered promptly and quickly resolved my issue. I've had a good experience overall with Google Analytics and many times can find the answer on my own before even needing to contact support. That said, when I did, it was a good experience!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have only talked to customer service once and my experience was nice and easy. I don't have any major complaints, but I do not have enough information to truly rate the helpfulness of the customer service. I do know there is a big knowledge bank that I can use when I have questions.
Adam Hatfield | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google analytics support for the free version is basically self-service. Fortunately, there is a lot of support online and a wealth of knowledge for common issues or problems. In addition, you are able to purchase support through agencies or consultancies. I am sure if we moved to the paid version of Google Analytics the support would be good.
Dan Hanna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This rating is based mostly on the support tutorials that are available to help with reporting and use of the software. I have only had to contact their customer support department one time in the past, and I was extremely satisfied with the experience. I am satisfied overall with their support service.
Rigel Cable | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
ResellerIncentivized
Even less than Google Analytics Premium or Google 360, Google Analytics (free version) does not come with account management or support from Google. You're on your own! But the online resources and community forums are a great place to get questions answered and have a large depth of information including around coding.
Sanjit Mandal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
There is no phone support, but you can email, look up how to do everything in their help center, and also go on YouTube and see their videos. Many others have created videos on how to use it, setup goals, conversions, and much more. The overview videos from Google is great to begin with.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I choose a rating of 5 as it reflects a somewhat neutral position. I have never been in contact with the Support team. GA has always run smoothly, hence the absence of a need for contact. The information regarding the platform can be easily found across the web, without the need for the Support team.
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