Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogleGoogle Analytics Improved our Constant Contact Campaigns2018-07-25T19:21:35.567ZOur constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.,It's a great platform for mobile app analytics and not only on desktop/website
It's a good free option but also the paid version is not outrageous,There is a learning curve and not much support or guidance
The free version doesn't analyze as many data sources as our previous IBM analytics,7,We've gotten higher agent participation through constant contact analysis
We spent a lot of time with third parties learning how to use it
Its mobile functions save time that we can then use to focus on attracting more agents,IBM Analytics Engine,Google Charts, IBM Analytics Engine, Microsoft BI,50,,Constant Contact
Business Relations,Finding painpoints in where we could improve on getting brokers to participate in contests,We could see how much we're reaching our audience and if a better method other than email or mail would work best,7,Yes,Price
Third-party Reviews,We would have a team test it out before getting rid of our old methods before adopting a new, free one.,Don't know,No,Moving from our old program to this one as many people were comfortable with the other and there was a curve in getting used to this,5,No,4,No,Unfortunately, I cannot, as we've only dealt with third party support so far. But it's still early so you never know!,Participation Measurement
Rates of Successful Outreach,Getting access to reports is sometimes difficult,6Reita Silvis7 out of 10 Digital Marketing Managers choose Google Analytics2014-06-10T21:19:41.164ZUsed mainly by marketing, but some aspects used by our web tech team. We evaluate our email sends, our CPC programs, our social media, and our display campaigns...along with website performance in general.,Great for tagging links
Good for monitoring traffic flow through website
Good for tracking goals, events and conversions,Ecommerce tracking presents some challenges
Not easy to track to our Pinterest and Facebook sites
"Not provided" is a horrible change!,7,Better site usability
Better insight into online ad spend vs performance,,25,4,Online marketing tracking
Website usability,So far, nothing out of the ordinary or that we didn't expect,Universal Google analytics should help us better understand cross device usage,8,Yes,Price
Prior Experience with the Product
Third-party Reviews,We were pretty thorough in our evaluation and had several meetings to discuss everything amongst our internal teams. I don't think we'd change anything.,Implemented in-house,1,No,Sadly, no. I have never been able to find anyone to answer a real question regarding Google Analytics...even Google people from different departments have no places to send you.,9Michael BakerWhy Not Use Google Analytics?2013-07-22T15:53:15.100ZGives us all the data we need surrounding our website (visits, pageviews, sources, conversions).
Helps us to review our social media goals. We use GA to measure referral traffic from social media channels, along with the associated conversion rates. For example, originally much of social traffic was coming from LinkedIn, but recently we started to run Twitter ads and we have seen a huge spike in referral traffic to our website from that channel. We are thinking about running an ad campaign in LinkedIn and we will also track that carefully in GA.
GA allows us to put a Dollar amount on conversions. For example, a request for a demo has a higher associated Dollar value than a white paper download. This is based on historical analysis of conversion data. This is a great feature.
Google is very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.,We use the product to measure conversions and content engagement along with Marketo- The data does not always correspond. We tend to trust the Marketo metrics a little more, since they are measuring very concrete things like forms completed, etc. while GA is measuring the paths that people on our website.,Measure conversion rates and improve pages that are underperforming.
Track and manage social campaigns allowing us to allocate advertising on the most impactful platforms.,10,10,Website Reporting
Social Media Analytics
Content Analytics,Implemented in-house,10,Online training,10,No,10Chrissy FosterGoogle Analytics2014-09-26T20:43:23.078ZGoogle Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.,Describes overall page visits
Describes how many placed orders
Specific events can be added depending on the merchant need,Maybe it can be extended by providing more ways of capture and more ways of reporting,7,Gives us more insight where customers are dropping off and how to improve,,7,20,4,Analytics
Visitors report,Maybe embedding into different tracking containers,No,Price
Analyst Reports,Price based and need based,Professional services company,No,Change management was a big part of the implementation and was well-handled,Nothing much
But if the data paatern changes then we have to take care of all the pages
All the events,7,7,in fact its open source might be for reatailer for reports,Tracking
Customer type,customizations,7Verified UserUse to track marketing campaign effectiveness.2013-04-09T22:21:23.308ZGA is easy to navigate and they make it easy to understand how to interpret reports,This is not a great app if you are looking to track personal data on your websites.,We now have the capability to attribute marketing efforts to conversions, helping our marketers understand what works best so we can better optimize our promotional efforts.,8,8,Keep up with traffic trends for our websites
Identify source traffic to our sites as a whole as well as specific landing pages that are important for conversions
Monitor page-level engagement to better understand how visitors are consuming our content
Measure marketing campaign effectiveness from various tactics,,Implemented in-house,6,Self-taught,Training helps a lot, but folks with web analytics experience can navigate pretty easily on their own.,4Verified User
Google has reached out many times proactively to give tips. They are very proactive. We have an AdWords account with them and they frequently check-in with us to see how things are going and make suggestions. We sometimes use these calls to discuss GA-related topics too.
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.