Google Analytics

Google Analytics

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
Google Analytics

Overview

Recent Reviews

Best package.

8 out of 10
April 22, 2022
My firm was user-centric, and we needed to know where consumers were leaving and what features were popular, as well as what changes in …
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Simply and Easy to Use!

10 out of 10
March 28, 2022
Google Analytics helps me and my team track trends in traffic to our website and landing pages. It gives us a deeper dive into the …
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Google Analytics - Love It

8 out of 10
September 03, 2021
Google Analytics is currently being used to track the number of users and multiple conversion points across our site, across various …
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Google Analytics review

10 out of 10
August 23, 2021
Google Analytics was used only by my department in my previous company. My department was digital marketing. We used Google Analytics to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews (3)

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Pricing

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Google Analytics 360

150,000

Cloud
per year

Google Analytics

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

Comparisons

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Frequently Asked Questions

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

How much does Google Analytics cost?

Google Analytics starts at $0.

What is Google Analytics's best feature?

Reviewers rate Availability highest, with a score of 10.

Who uses Google Analytics?

The most common users of Google Analytics are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 44)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
It mostly falls on us to correctly set up and support Google Analytics. That said, it is not a particularly daunting task to get it set up correctly, and once it is, there is little to no extra work to maintain that connection. Google does have some help offerings but we haven't had to use them.
John Kobel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
the Help files are extensive for Google Analytics, but the amount of information also makes it cumbersome to find the answer to the specific question you need answered. As I mentioned before, Phone Support used to be American based and the support staff was very knowledgeable and helpful. But ever since Google went public, their focus has been on the bottom line and customer service and phone support has diminished in quality.
Sarah Hoffman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Shashank Pathak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you have any query or issues regarding features and working you can easily put your query on Google forums and get expert suggestions and help too. It is very easy to get updated notices and information about Google Analytics. There is also a certification for Google Analytics where you can learn basic and advanced feature of Google Analytics.
Denis Mutsky | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
One thing that I really don't like about Google Analytics is the absolute absence of customer support. While Google provides excellent support to their advertisers they absolutely do nothing to their Google Analytics customers unless you're paying premium prices for Google Data Studio.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics - the support portal support.google.com/analytics is comprehensive and easy to find information on by typing a keyword. For example, if I am searching for information on how to implement custom dimensions, I just type 'cu' and Google support starts showing 'Custom dimensions & metrics' in the search results. When I click that result, I can see detailed articles on definition of custom dimension and metrics, prerequisites, configuration, limits, processing, reporting, scope, etc. So, the support portal is a self serving option to use for those analysts or developers who know what to search for to get answers to their questions. On the other hand, for those analysts of developers who are new to Google Analytics and don't know the basics or what keywords to search for, there is no human support. Hence, I gave a rating of 5 (average).
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics tool is an excellent tool for tracking high-level application insights like the number of users using the application, the number of button clicks. Also, to generate insights based on geography, event name, and traffic sources, the amount of time users is spending on the application views and user behavior. Lastly, to generate reports based on these criteria using the customizable date filters.
Kenny Madison | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google provides this super product, but the best teaching for it comes from outside Google. That's absurd. I always felt insecure using the product. Our managers didn't rely on this product very much either, as the data would not necessarily reflect the success of the campaigns. It's so hard to use, despite it being a requirement for the SEO industry.
Heather Robinette, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I've only reached out one time with a question, but it was answered promptly and quickly resolved my issue. I've had a good experience overall with Google Analytics and many times can find the answer on my own before even needing to contact support. That said, when I did, it was a good experience!
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have only talked to customer service once and my experience was nice and easy. I don't have any major complaints, but I do not have enough information to truly rate the helpfulness of the customer service. I do know there is a big knowledge bank that I can use when I have questions.
Adam Hatfield | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google analytics support for the free version is basically self-service. Fortunately, there is a lot of support online and a wealth of knowledge for common issues or problems. In addition, you are able to purchase support through agencies or consultancies. I am sure if we moved to the paid version of Google Analytics the support would be good.
Dan Hanna | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
This rating is based mostly on the support tutorials that are available to help with reporting and use of the software. I have only had to contact their customer support department one time in the past, and I was extremely satisfied with the experience. I am satisfied overall with their support service.
Rigel Cable | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Reseller
Review Source
Even less than Google Analytics Premium or Google 360, Google Analytics (free version) does not come with account management or support from Google. You're on your own! But the online resources and community forums are a great place to get questions answered and have a large depth of information including around coding.