Google Business Profile

Google Business Profile
Formerly Google My Business

Top Rated
Score 9.2 out of 10
Top Rated
Google Business Profile


What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to...
Read more

Recent Reviews

Satisfied User

10 out of 10
May 03, 2022
We use Google Business profile to update people with our hours, and make sure all our locations are well posted. We also solicit many …
Continue reading

Get noticed online

10 out of 10
July 13, 2021
We use Google My Business to show up online when people search about us. Because our brand name is also a term that people are searching …
Continue reading

Google My Business

9 out of 10
June 08, 2021
Google my business is being used in order to give us a listing online for people searching for our business. It is especially important …
Continue reading
Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Google Business Profile, and make your voice heard!

Return to navigation


View all pricing

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting…

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

23 people want pricing too

Alternatives Pricing


MINDBODY is business management software for gyms and spas, as well as fitness and yoga studios built around appointment scheduling and online bookings and calendaring, from the company of the same name in San Luis Obispo, California. Notably, the platform also contains marketing automation to…

What is BrightLocal?

BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.

Return to navigation

Product Details

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.

Google Business Profile Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Google Business Profile is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Google Business Profile Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-25 of 46)
Companies can't remove reviews or game the system. Here's why
May 03, 2022

Satisfied User

Score 10 out of 10
Vetted Review
Verified User
We use Google Business profile to update people with our hours, and make sure all our locations are well posted. We also solicit many reviews on our profile.
  • updated business hours
  • reviews
  • photos
  • I'm extremely happy with all features
I always ask our clients to check out our profile so they have all info they need about us. I also like that people as questions on google.
SHASHANK MASRAM | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google My Business helps for the purpose of marketing. If your company is small or big one of the most essential tools to survive in this digital market is a digital marketing and at the initial level Google My Business totally helps you to reach out to customers who search for your service. you can make a page in it, manage a business, and so on.
  • Digital marketing
  • Presence in google maps listing
  • It's free to use
  • Analytics
  • Analytics
  • Maps listing
  • Customer service
It is very appropriate in marketing especially for listing it, it is free to use, easy to use, has analytics inside the app or the website, it's easy to predict the area of service for our product, we can contact the customer who messages us or have a chat with us, give importance to rating system I didn't catch any less appropriate as it is free to use and user friendly it will always be appropriative and more improving.
Score 9 out of 10
Vetted Review
Verified User
We use Google My Business to create a listing online for our company. It shows our website, phone number, hours, etc. for anybody searching for us. It is an easy way for users to learn more about our company quickly.
  • It is very easy to use and does not take long to set up.
  • It is a free tool.
  • Generates clicks to your website and calls.
  • Could have more customization and ability to provide more information beyond hours, phone number, etc.
Any business should use Google My Business because it helps generate traffic and phone numbers.
July 13, 2021

Get noticed online

Score 10 out of 10
Vetted Review
Verified User
We use Google My Business to show up online when people search about us. Because our brand name is also a term that people are searching regularly, it helps us to be identified as a business by showing up directly in the search engine and having our website and phone number accessible.
  • Google My Business is free so this is a huge positive.
  • Without any effort, it displays all of the important information to everyone right away.
  • It is easy to customize and edit.
  • The reviews function is great but you do not have much control over what gets posted and it can be incorrect or competitors can post about you.
  • More customization options for the fields that are displayed in the listing.
Every business should have a Google My Business listing. It is free and it can only provide benefit.
Score 9 out of 10
Vetted Review
Verified User
We use Google My Business as a place to be able to list our website and information as well as our hours and our contact information. Our whole organization uses it, though we do not update it too often, only when there is additional information for us to add. It solves a problem of making our contact information and website URL easier to find and access.
  • Shows analytics each month
  • Easy to access and edit and make customizations
  • Software is intuitive and easy to use
  • I wish you could be able to edit and add more information other than what is there
  • Be able to determine or see what pages your listing is on
  • Drive more traffic and calls, maybe paid version
Google My Business is really a necessity for any business, even if you are online.
Score 9 out of 10
Vetted Review
Verified User
Google My Business is a great tool for getting your brand out there online. It has helped us be featured in the search engine and display information about ourselves. It has helped us generate traffic, and also display our contact information so people can reach out to us.
  • Google My Business helps us generate traffic
  • It generates awareness for our website
  • Helps readers learn about our organization
  • Shows up in search engines so we can be visible to individuals who are searching for us
  • It could be more customizable.
  • It could provide more information for the user.
  • The interface is definitely easy to use.
  • customer support could be improved a bit
Google My Business is well suited for pretty much any business. You can list your business and show up in the search engines. It helps you show up in search engines and be able to generate some traffic and some calls as well.
Score 9 out of 10
Vetted Review
Verified User
Google My Business essentially allows you to get a listing on Google for free. It helps you to show up in search engines, generate traffic, and overall make more people aware of your business.
  • I like that it is linked with Google Maps, though this is a benefit from the user perspective because it makes locating the businesses easily.
  • A great strength is that it is free to sign up for and create a listing.
  • Allows you to set hours, have a call button, website link, etc.
  • Sometimes when they make updates I do not see the option to update within the software.
  • Customer support is almost nonexistent.
  • Some spam comes through because of the listing.
I would definitely recommend this product for anyone who has a business because it allows you to get a free listing.
Score 9 out of 10
Vetted Review
Verified User
Google My Business is a great tool for creating a listing to show up on Google. Many businesses use it and it can help you expose your business further as well as generate traffic to the website.
  • It helps generate traffic to your website.
  • Gets you exposure within Google
  • Easy to set up and use/edit
  • I wish it had more functionality or custom details that you could input into the interface.
  • No customization options
  • Hard to choose when it shows up
Any business should probably create a Google My Business profile because it is free and can help generate awareness and traffic.
Dr Olivier Becherel - Leadership and Executive Coaching | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We are a small business and we use Google My Business to drive organic traffic to our website by promoting our business on Google by sharing content, announcing events (webinars and live events), special offers and announcing live in-person events for our local community. It is also a way we use to generate reviews on Google and build our social proof.
  • Integrates well with Google Workspace
  • Ability to build a simple website
  • Share content - text, images, video
  • Promote events with simple CTA
  • Increase brand exposure and generate organic traffic
  • Simple and intuitive to us
  • Allows to collect Review in a simple way
  • The organization of content that is uploaded on to Google My Business could be improved.
  • More templates and customization for the website builder.
It's another simple way to increase your presence online and generate organic traffic and social proof on the internet. It integrates well with Google Workspace and you can have multiple people manage Google My Business. A simple way to increase brand exposure both globally and locally for your company by sharing content, special offers, and updates.
Score 9 out of 10
Vetted Review
Verified User
We basically use our Google My Business listing in order to list our website and to be listed on the right side of the search panel for more brand awareness as well as for SEO. It helps to increase our brand awareness significantly since our brand name is a general term.
  • The pricing is great because it is free!
  • It generates traffic to our website.
  • Easy to use and set up and does not take a lot of time. Also easy to edit should you need to make changes.
  • There could be some better learning materials and training out there.
  • Constant upgrading requires going back and editing the listing constantly.
Any business, but especially physical based ones, should use this tool. It has nothing but benefits with no cost.
Score 9 out of 10
Vetted Review
Verified User
Google My Business is being used across our organization. The organization has many campuses but through Google My Business, we were able to manage the information users get with ease. It helps us ensure that visitors will be visiting or calling the correct location and getting correct information when they look us up. There are many organizations with our same name all over the country, so this software is essential for us.
  • Helps keep visitors/customers up to date with holiday hours or just contact information.
  • Provides detailed and regular insights and analytics in easy to read reports.
  • Allows for the display of media including photos, products, and even the creation of a website.
  • It is very geared towards businesses, obviously, but as a nonprofit, other types of establishments being represented here would be helpful.
  • I wish we were able to remove photos uploaded by "customers".
It is honestly essential for your business in order to meet customer needs if you have a physical location or establishment for your business or organization. Google My Business will let you manage what individuals see when they search for your business on google, especially Google Maps if they are looking for directions. They can easily call you directly from this page too, and you are easily able to track that information for insights purposes.
Score 9 out of 10
Vetted Review
Verified User
We have used Google My Business because it is one of the most favorable digital marketing tools in terms of business and social strategy, to sponsor the profile and web page of any company in the Google search engine. We also find it very conducive to provide key information that we use to enhance the profile of the business through interaction with users.

Google My Business is a very easy to use tool to make present on the internet the template of any business. Its simple management encourages the use of the application as a method of digital strategy to redirect or focus our attention to the tastes and needs of users. However, it often presents errors and rejections in the update or inclusion of data that can prove to be a frustrating obstacle.

Like Google, Google My Business provides customer service, but unfortunately when problems arise in the application and a report is made, the solutions offered are automatic responses from the system that do not solve the problems, and do not show any intention to address and investigate particular cases.
  • Because it is a tool implemented by Google, you get the great benefit of appearing in the Google search engine, Google Maps and Google+, all favoring the inclusion of the business in one of the most popular websites in the internet world, with the advantage of accessing from any device.
  • Google My Business has a review system in which other users can rate any business, which is previously registered on its platform, in a descriptive review through a star rating system.
  • The Google My Business API allows the business owner to keep up to date with reviews about their business, and to interact with customers within the platform.
  • To register on the Google My Business platform, a series of steps must be followed, including the verification of the data provided by the business, which generates credibility and trust to users who visit the profile.
  • It is a social network or free tool provided by Google in order to help all companies and businesses to include and manage their figure on the web to extend their customer reach.
  • It offers the user to include information about their business, allowing to write reviews about the company, photos related to the business premises, working hours, location and contact details.
  • Google My Business offers the user business owner access to statistics of visits, search locations and clicks to the profile, to improve search engine optimization (SEO).
  • You can choose to customize each business profile even if you do not have a website.
  • Although the objective of Google My Business is to promote the profile of the business to achieve greater reach of users, the reality is that it is not easy to place the company on the first page of the search engine, which has the highest number of visits.
  • The publications are not easy to perform, eventually the server throws many errors when trying to include an image or video with rejection messages due to the policies; but later the exact same procedure is performed and the update is granted.
  • While updates are a pro for the improvement of any application, Google My Business has the disadvantage of presenting errors that cause problems to business profiles that cannot be solved with customer service.
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
June 08, 2021

Google My Business

Score 9 out of 10
Vetted Review
Verified User
Google my business is being used in order to give us a listing online for people searching for our business. It is especially important since our business name is generic, but we do own the domain name. So when searching, people are aware of our business and what we do.
  • It is easy to set up and to use. It does not take a lot of effort.
  • Helps us show up in Google results easily.
  • Gives good analytics.
  • Can't customize the listing really in terms of what is displayed and where.
  • Better for local business with a physical address rather than online.
It is more well suited if you have a business that has a physical store like a restaurant or retail shop.
Score 9 out of 10
Vetted Review
Verified User
Google My Business is a great tool for getting your business known online. It is super easy to set up and helps people find you online and figure out your hours, information, phone number, etc.
  • It is very easy to set up and does not require a lot of effort.
  • Just setting up helps you to generate more traffic and leads.
  • Displays all information super easily for the user without any confusion.
  • Allows you to add deals / other necessary information.
  • There could be more room for customization.
  • Functionality could be added to make it have more features.
If you have a business, you might as well set up Google My Business since it is free and can help to generate traffic and leads and is also good for SEO.
Jessica Alvarez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
For us, having a good online presence and maintaining a good profile of our company is something totally essential, that is why we have chosen Google My Business as our main manager, to be able to modify the information that we want our clients to see and to be able to improve our online positioning. Google My Business is currently being used in our Leadership sector, where the people in charge of the company work as founders, CEO, CMO, CFO and many more, in short, those in charge of managing Google My Business in our company are the bosses and owners of the company. I have been the person who has made the decision to buy and implement this service in our company, and I must say that I have been impressed with the results obtained in such a short time. Google My Business has been in our company for two years, and thanks to this service we have been able to receive customer opinions about our services, we can answer any questions from customers or potential visitors, in addition, we can keep an updated profile at all times , where we place images of our company, the services we offer and the trained personnel who help the client to complete their transactions. It is fantastic to have this service in our company, we have been able to improve the positioning of our company considerably, clients looking for a company in the real estate sector can find us more easily thanks to the score we have online.
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
  • Google My Business allows customers and visitors to our business file to send us a direct message in order to solve all kinds of doubts, however, that direct messaging has turned out to be a problem for us. The Google My Business service does not offer me a spam control of received emails, which causes the received messages panel to be clogged by spam messages. I would like Google My Business to have a service that regulates direct messaging, so as not to receive malicious emails and to only be able to receive emails from real customers.
  • The general operation of Google My Business has been completely successful, I have not presented problems with the data received statistically on the clients who consult my business file. I don't have any other Google My Business complaints.
I would definitely recommend this Google service to any colleague or company that is considering implementing it in their workplace. Google My Business is the best option to consider if a company needs to have a better positioning on the internet, since it offers a business file that can have complete information about the company, services it offers, exact location and also works in conjunction with the service of Google Maps, to facilitate the arrival of all customers. Google My Business allows you to control all the positioning of the business file, you can respond to all kinds of customer reviews that your company has had and you can highlight all the company's services.

Currently, the only problem is that direct messages cannot be regulated and this causes spam to occur in the mailbox, however, I do not consider this to be a serious problem. Google My Business has very good features to improve the positioning of a company and get more customers to reach the exact location.
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Google My Business helps Tracktalents to grow into the International Market and yes it is helpful for SEO and an integral part of a Digital Marketing campaign. Google My Business helps us to improve the user search and user interaction. Google My Business used by the Tracktalents Digital Marketing team.
  • Setup Google Map directly
  • Google My Business help you for direct search
  • Google My Business provides you international Business listing
  • Helps you to grow SEO
  • Google My business a next big Digital Marketing Asset
  • Google My Business Verify about the reviews posted by the users.
  • Automated reply to the customer over Google My Business
Google My Business helps you with digital marketing assets along with direct communication with customers. Here are some good points to know why it's worthy:
  • Accurate Map Location
  • Collecting Reviews
  • Direct call from the customers
  • Helpful for SEO
  • Digital Marketing Asset
  • Direct Website Promotion
  • Adding a lot more information about your business
Score 10 out of 10
Vetted Review
Verified User
Google My Business is used across the board at OVS Group. It addresses and ultimately solves the issue of ineffective communication with customers, making it a faster process to communicate with our audiences, as well as potential employees, etc. Additionally, Google My Business gives an easy to read, insight report. This report shows web traffic, interests in our site, listing, and even who has messages us or is wanting more information.
  • excellent web builder, easy to use
  • reaches target audience at a fair price and gives tips along the way
  • inexpensive domain and workspace costs
  • generates a report that is easy to read
  • would be much easier to communicate with clients if edits made to my listing showed up instantaneously, instead of 2-3 days to be verified
Google My Business is well suited in situations where buyer needs to communicate directly with seller, or needs to find more information about their business with questions on a surface level, etc. Google My Business is less appropriate in situations where private information is being given, or anything in that area is involved.
Score 10 out of 10
Vetted Review
Verified User
We set up Google My Business to try and generate more of a presence in the search engine and generate some additional traffic to our website. Most of our team does not use it because we simply have set it up and left it and just update every once in a while. It is not a team tool.
  • Easy to use interface and platform
  • Can make updates quickly
  • Easy access to team members on the same domain.
  • Google my Business could be improved by providing more solutions to digital businesses. We are digital and have set it up simply because it was a suggestion for SEO, but it could be better and more usable for digital only businesses. I understand it is mostly used for local and physical businesses, but maybe they should have these options as well.
Google My Business is especially important for local businesses and physical platforms. If you are digital business you can use it, but it is not completely necessary.
Luke Hall | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Google My Business is used for my own organisation and I recommend clients to use it. <br><br>It brings in a lot of new customers for my clients as it's powerful for local search. <br><br>Collecting reviews also brings in a lot of benefits for my customers and myself.
  • Great to collect reviews
  • Boosts enquiries and visitors
  • Great for local search
  • Settings can be a bit tricky
It's great for boosting local search, collecting reviews, and increasing business.

It shouldn't be used without a website setup, as lots of people click through to the website and then enquire through there rather than Google My Business itself.
Jez John | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
First off what is it, Google My Business is a free product that lets you effortlessly connect with customers across Google Search and Maps. When searching for your company, people only need to click the “More Info” button underneath the name of your business in order to view contact information, get directions, or review reviews.

It is a useful tool for all business and essential for local businesses who server a defined geographical area, think small city or regions.

  • Provides key location information to your clients, maps and pictures of the outside of your premises, especially useful if you have visitors to your location.
  • Lists opening times and variations for holiday periods.
  • Shows key product or service images.
  • Includes pertinent contact information.
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
If you are serious about online marketing, have products or services to sell and an actual premises Google My Business is essential.
It also houses customer reviews and provides a star rating which with the addition of some html (schema) on your web page displays your star rating in the Google search results.
If you are purely online and do not encourage visitors such as to a warehouse it is not as useful.
Score 10 out of 10
Vetted Review
Verified User
We are an advertising agency that creates and optimizes Google My Business accounts for our clients so they can improve their organic search rankings in the SERP. We provide GMB free of charge as an upsell to our clients that have Google Ads campaigns managed by our team. Having a verified GMB account improves not only organic, but our paid advertising efforts, especially with Google Paid Search and Search Retargeting (in addition to Google Shopping ads). Reviews are absolutely critical this day for business and GMB allows us to monitor and encourage positive reviews for our clients to improve their reputation.
  • Very detailed category listings that improve organic search ranking.
  • Excellent channel for customer reviews and reputation management.
  • Verified by Google provides credibility to a business, especially in maps listings.
  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
Every business needs to have a properly set up and optimized Google My Business account in this day and age. If not, that business is not relevant. In fact, GMB has so much credibility that it can be a huge turnoff if some businesses don't have an account and can be bad for their perception. It's appropriate for every business, no matter if it's an online business or a brick-and-mortar. The basic tools are free and GMB provides businesses with so much more leverage to be indexed and found in local search queries.
Score 10 out of 10
Vetted Review
Verified User
I have helped an individual business owner to set up a Google My Business account to present their services on the internet. It provides a good platform to share the details of the services being offered, open hours, and the location of different branches with potential customers. Since it has integrations with different services from Google, it has helped in sharing information through different channels offered by Google like search, maps, and other services. It has helped the business in growing and improving, as customers are able to provide their feedback. This has helped the business managers to focus on areas of improvement for better customer experience.

Since there are multiple branches for the business across the city in different neighborhoods, we are able to share information for different offers of the day and discounts for each location separately on a single platform.
  • Easy to share all the necessary details on a single platform
  • Good SEO capabilities
  • Very easy to configure
  • Free to start with
  • Photos can be uploaded by business owners and customers (for feedback)
  • Good feedback mechanism
  • Detailed analytics
  • Average customer support
  • Sometimes the verification process takes a lot of time
  • Policies for the posts are quite strict and sometimes posts we have shared get rejected with no reason mentioned from Google
It is well suited for any business. It provides you with a platform to create an online presence for your business, and you can share important updates and information with the customers. Basic services are free to use; hence, it is one of the best tools to make your business get noticed.
Score 7 out of 10
Vetted Review
Verified User
Google My Business is used today by the consultant department to help our clients increase the visibility of their companies on Google Search or Maps.
  • Create Posts that show directly on Google Search
  • Add all the information about the website, location, and hours displayed automatically
  • Send the Review section to clients to leave a review
  • No support
  • No a lot tutorials to know the best strategy to post on Google My Business
Google My Business is really necessary for physical business as their clients could know about their location on Google Maps. Moreover, it's really useful for an SEO strategy to rank your website on the first pages with a good Google My Business well set up and organised.
Dustin Day | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Google My Business is a great resource for local businesses. I use it to post info or announcements about multiple local companies. The central location to handle my Google assets for a local business is very handy. The mobile app makes it easy to manage my google listings and switch between different accounts. Being that Google is the top search engine I don’t know what you would do as a local business without Google My Business.
  • Share business photos
  • Share announcement and posts
  • App is an easy way to update Google listings
  • Having better posting options for posts would be nice
  • Would be nice to limit feature access to some users/roles
  • Being able to select my maps featured image would be nice
Google My Business is a must if you want to have a listing on Google and keep your Google assets updated as a local business. Being able to easily add photos and videos to my Google My Business listing is a nice feature. Their suggestions on how to update your account are also handy to keep your listing current.
Newaz Chowdhury | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Google My Business allows us to set up our google business profile. This is how people find us online. It provides valuable statistics of what's going on with our listing. how many times we show up for our services on our map. As well as clicks to our website, phone calls, messages, etc. Provides valuable info for small businesses and how they are doing on google.
  • See how many search you're getting
  • How many people eyeing your site
  • How many visitors you get
  • How many number of calls you get
  • Could be little more detail in analytics
  • More user friendly dashboard for older business owners
Google My Business is well suited for small/medium-sized businesses with physical locations. especially if you have multiple locations. It helps people find your business. Also, there's a reputation aspect to it such as the ratings. A good Google My Business page will increase the change of people calling your business and use your services.
Return to navigation