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Google Campaign Manager 360

Google Campaign Manager 360
Formerly DoubleClick

Overview

What is Google Campaign Manager 360?

Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.

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Learn from top reviewers

Google Marketing Platform help us to leverage valuable business insights

Rating: 9 out of 10
May 7, 2024
IncentivizedVetted ReviewVerified User
We use Google Marketing Platform for media analysis and optimisation. Understanding our online data is key to improve the way we drive decisions regarding investment allocatio...
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Verified user
Analyst
Google Campaign Manager 3608 years of experience

I only really use a couple features in GMP

Rating: 5 out of 10
December 23, 2021
IncentivizedVetted ReviewVerified User
We use several Google products within our organization that [is] part of the Google Marketing Platform -- specifically, Google Analytics, Data Studio, Tag Manager, Campaign Ma...
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Tegan Jenner
Analyst - Social Media
Senior Data Analyst
Helen & Gertrude
Google Campaign Manager 3602 years of experience

DoubleClick does the Trick

Rating: 10 out of 10
December 20, 2021
IncentivizedVetted ReviewVerified User
I regularly set up, manage, and report on digital ad campaigns in GMP. We work closely with an ad agency that builds creative assets & purchases media spots on various dis...
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Kevin Babcock
Consultant - Marketing
Senior Digital Marketing Consultant
Travelers
Google Campaign Manager 3606 years of experience

Fantastic ad manager for advertisers

Rating: 8 out of 10
October 8, 2019
IncentivizedVetted ReviewVerified User
We prefer to use it over other media marketing platforms because of it's easy, well documented and professional support. As advertisers, we upload the media that gets pushed t...
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Collin Berg
Technician - Other
Lead Web Developer
SJI Associates | Full-Service Creative Agency
Google Campaign Manager 3603 years of experience

WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!

Rating: 9 out of 10
October 4, 2019
IncentivizedVetted ReviewVerified User
At WebCongress, we have been using Google Marketing Platform for a long time now. We do a lot of consulting and training around all Google tools for our clients, mainly enterp...
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Ouali Benmeziane
C-Level Executive - Marketing
CEO & Founder
WebCongress
Google Campaign Manager 3605 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Google Campaign Manager 360

Google Campaign Manager 360

N/A
Unavailable

What is Google Campaign Manager 360?

Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

33 people also want pricing

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Product Demos

google marketing demo | what is it???

YouTube

Google Marketing Platform Essentials: Search Ads 360 demo

YouTube

Google Marketing Platform Essentials: Campaign Manager 360 demo

YouTube

Google Marketing Platform Essentials: Display & Video 360 demo

YouTube

Google Marketing Platform Essentials: Tag Manager demo

YouTube

Google Marketing Platform Essentials: Google Marketing Platform demo

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

9
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.8
Avg 7.9

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

9.2
Avg 7.8
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Product Details

What is Google Campaign Manager 360?

Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.

The solution replaces the former DoubleClick, which was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!).

Google Campaign Manager 360 Integrations

Google Campaign Manager 360 Competitors

Google Campaign Manager 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.

Adobe Advertising Cloud, AppNexus, and OpenX are common alternatives for Google Campaign Manager 360.

Reviewers rate Ad deployment and Display advertising and Ad dashboards highest, with a score of 10.

The most common users of Google Campaign Manager 360 are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 45)

I only really use a couple features in GMP

Rating: 5 out of 10
Incentivized
December 23, 2021
TJ
Tegan Jenner
Senior Data Analyst
Helen & Gertrude (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Google Campaign Manager 360
2 years of experience
View profile
Pros
  • Acts as a hub to access all your most common Google Products.
  • Tag Manager in particular simplifies website tag implementation and centralizes the information.
  • Allows for better data sharing/connectivity between your Google products (ex: Search ads and Google Analytics).
Cons
  • I find the Campaign Manager menu + UI to [be] very inconvenient to use. You end up opening several windows just to access different information from the same platform. They break up Campaign Manager 360 into Trafficking, Planning, and Reporting & Attribution. I would prefer if these 3 sections were more seamlessly integrated together. They almost act as separate UIs.

DoubleClick does the Trick

Rating: 10 out of 10
Incentivized
December 20, 2021
KB
Kevin Babcock
Senior Digital Marketing Consultant
Travelers (Insurance, 10,001+ employees)
Vetted Review
Verified User
Google Campaign Manager 360
6 years of experience
View profile
Pros
  • Bulk editing capabilities
  • Easy integration with APIs
  • User friendly & intuitive UI
  • Comprehensive reporting
Cons
  • Archiving campaigns can be a tedious process
  • An email alert when placements become inactive would be useful
  • Being able to search for specific URLs/query strings in the campaign search bar would be nice

Fantastic ad manager for advertisers

Rating: 8 out of 10
Incentivized
October 08, 2019
CB
Collin Berg
Lead Web Developer
SJI Associates | Full-Service Creative Agency (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Google Campaign Manager 360
3 years of experience
View profile
Pros
  • Preview links are very helpful and easy to generate for previewing single or groups of media. You can even preview them inside of websites so get a better understand of how the ad interacts with the rest of the content around it.
  • It also allows you not only to track display media but search as well. Being a Google company consolidates both display and search invoices for clients together which makes it easier for billing purposes.
  • Able to exclude poor performing sites.
Cons
  • Some of the bid strategies can be a bit confusing in regards to how they're working.
  • One issue I often run into with Google Marketing Platform can be the editing tool in management. This tool allows you to update a number of things from placement or creative name to the landing page the creative should drive to.

WebCongress recommends Google Marketing Platform if you want to get the most out of your campaigns!

Rating: 9 out of 10
Incentivized
October 04, 2019
Pros
  • Get the best insights from our platforms.
  • Integrates all Google tools, data, and our websites.
  • Great optimization solutions and dashboards.
Cons
  • Some optimization features are missing that you can find at other tools.
  • Improve the integration with other platforms.
  • Analytics is a bit complex to navigate and some aspects are confusing.
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