Google Content Experiments (discontinued)

Google Content Experiments (discontinued)

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Score 7.4 out of 100
Google Content Experiments (discontinued)

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What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.

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Product Details

What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.

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Google Content Experiments (discontinued) Technical Details

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Reviews and Ratings

 (74)

Ratings

Reviews

(1-11 of 11)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are plenty of resources for instructions to use the tool through Google's documentation, which sets it apart from other tools.
Score 7 out of 10
Vetted Review
Verified User
Review Source
It frankly was down to cost. Other platforms offer better targeting etc., however, we found that unless we could demonstrate early value - we didn't get budget sign off. Our teams aren't usually large enough to justify the cost and time to invest in a more complex platform - so Google's tech fits the bill perfectly.
Mark Castaldo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Jenny DeGraff | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that can incorporate Analytics tracking.
Antonio Segovia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Test and Target,Optimizely,Qualtrics
Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so that's hard to beat.
Sam Wiltshire | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website.
Lee Duong | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • Maxymiser,Visual Website Optimizer,Optimizely
We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing.
John Mills | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Maxymiser,Visual Website Optimizer
If you are looking for a more advanced great value for money solution I would recommend investigating Visual Website Optimizer. For a more powerful enterprise level solution with the option to have a fully managed service I would recommend Maxymiser.
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Optimizely,Visual Website Optimizer,UnBounce
GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce.
David Jackiewicz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it products.
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