Google Content Experiments (discontinued)

Google Content Experiments (discontinued)

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Score 7.4 out of 100
Google Content Experiments (discontinued)

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What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.

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Product Details

What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.

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Reviews and Ratings

 (74)

Ratings

Reviews

(1-13 of 13)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Content Experiments is suited for large and small organizations, no matter your organizational goals. It is not recommended for organizations that are only interested in qualitative data, as there are other tools for receiving specific user experience feedback. It is also not recommended that you implement tests without some sort of goal in mind.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Content Experiments (along with Optimize) are best suited to get your team started on the path of A/B testing. It's a cheap and low-risk way to test, and also ties well into Google Analytics. Its integration with Optimize is built on top of Google Tag Manager so again this is well-understood technology and chances are most businesses would have someone who is familiar with it.
Salvatore Polizzi McDonagh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.
Jenny DeGraff | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
If you want to conduct very simple (and free) A|B tests, Google Content Experiments is an appropriate solution. Experiments has certain limitations for pages with flow traffic and is not the best solution for people who don't have the ability to code a page from scratch, or need to test without the help of IT. Experiments also (obviously) assumes that you are a current Google Analytics user and does not take into account tracking with a different tool.
Antonio Segovia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I would recommend it, especially for beginners, because it is free, so there is nothing to lose. For robust website optimization and testing, Google Content Experiment is probably not going to be sufficient.
Lee Duong | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
It's well suited to A/B testing in house, and best of all it's free. The setup process is straight forward and developers appear to be happy using it. There are ample resources for instructions to use the tool on Google Forums. For complex tests the tool wouldn't be used to replace a dedicated MVT testing tool.
John Mills | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Google Content Experiments is best suited to businesses that have a limited budget but have the passion and knowledge to experiment with conversion rate optimisation.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Are you doing multivariate tests? If so - try Visual Website Optimizer. Are you looking for a GUI to let you change a CTA or button color? Try Optimizely. GCE is good for A/B testing primarily, not great for multivariate, but pretty cool for radical redesigns.
David Jackiewicz | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is most appropriate for webpage redesign and email marketing. There are many forums that help clarify concepts that Google takes for granted having an advanced knowledge of. People who just want to reduce bounce rate may want to go somewhere else, but to truly build a robust website with strong pages CE is the trick!
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