Google Content Experiments (discontinued)

Google Content Experiments is suited for large and small organizations, no matter your organizational goals. It is not recommended for organizations that are only interested in qualitative data, as there are other tools for receiving specific user experience feedback. It is also not recommended that you implement tests without some sort of goal in mind.

Google Content Experiments (along with Optimize) are best suited to get your team started on the path of A/B testing. It's a cheap and low-risk way to test, and also ties well into Google Analytics. Its integration with Optimize is built on top of Google Tag Manager so again this is well-understood technology and chances are most businesses would have someone who is familiar with it.

I'm a believer in ongoing website optimization. This being said, I would suggest every website owner run A/B tests at all times. Google Content Experiments is an easy and free way to get started.

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.

If you want to conduct very simple (and free) A|B tests, Google Content Experiments is an appropriate solution. Experiments has certain limitations for pages with flow traffic and is not the best solution for people who don't have the ability to code a page from scratch, or need to test without the help of IT. Experiments also (obviously) assumes that you are a current Google Analytics user and does not take into account tracking with a different tool.

I would recommend it, especially for beginners, because it is free, so there is nothing to lose. For robust website optimization and testing, Google Content Experiment is probably not going to be sufficient.

It is useful if you already have GA set up and need to do A / B tests. If you are not currently using GA it is not necessarily worth switching just for Content Experiments.

Google Content Experiments are a great gateway into web content testing.

I would recommend it with the caveat that they do some additional manual work to get the required results for our organisation.

It's well suited to A/B testing in house, and best of all it's free. The setup process is straight forward and developers appear to be happy using it. There are ample resources for instructions to use the tool on Google Forums. For complex tests the tool wouldn't be used to replace a dedicated MVT testing tool.

Google Content Experiments is best suited to businesses that have a limited budget but have the passion and knowledge to experiment with conversion rate optimisation.

Are you doing multivariate tests? If so - try Visual Website Optimizer. Are you looking for a GUI to let you change a CTA or button color? Try Optimizely. GCE is good for A/B testing primarily, not great for multivariate, but pretty cool for radical redesigns.

It is most appropriate for webpage redesign and email marketing. There are many forums that help clarify concepts that Google takes for granted having an advanced knowledge of. People who just want to reduce bounce rate may want to go somewhere else, but to truly build a robust website with strong pages CE is the trick!