Google Content Experiments (discontinued) Reviews

74 Ratings
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Score 8.3 out of 100

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Reviews (1-10 of 10)

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February 04, 2015
Salvatore Polizzi McDonagh | TrustRadius Reviewer
Score 8 out of 10
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Likelihood to Renew

10
With Google Content Experiments it is just so quick and easy to set up an experiment. Using Google Analytics daily, it just feels wrong not to have at least one content experiment running.
Read Salvatore Polizzi McDonagh's full review
February 04, 2015
Jenny DeGraff | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Renew

8
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
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June 02, 2014
John Mills | TrustRadius Reviewer
Score 6 out of 10
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10
As Google Content Experiments is included as part of Google Analytics it is obviously always available to GA users and is great to have as an always available backup testing tool.
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June 10, 2014
Eric Olsen | TrustRadius Reviewer
Score 9 out of 10
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9
Unless a more powerful and equally cost-effective (free) alternative surfaces, Google Content Experiments is definitely serving our purposes at present.
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May 13, 2014
David Jackiewicz | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Renew

8
The next time I have to valuate webpage performance and make changes based on SEO objectives I will use Goggle CE. The software simply leads the pack with A/B and multivariate testing tools and helps the strategic decision making process along nicely. I will look away from other software when renewal time comes.
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May 13, 2014
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Renew

5
Too much work is involved to get testing done efficiently. Also, our site has a large set of javascript calls already happening, and the different scripts behave weirdly on our site. Additionally, GA is not a primary source of data for us. We are typically testing to see offline impact - not online. We use our marketing automation tool to identify testing groups and see performance through our sales funnel.
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Google Content Experiments (discontinued) Scorecard Summary

Feature Scorecard Summary

a/b experiment testing (1)
9
Split URL testing (1)
10
Multivariate testing (1)
10
Multi-page/funnel testing (1)
9
Cross-browser testing (1)
8
Mobile app testing (1)
8
Test significance (1)
9
Visual / WYSIWYG editor (1)
10
Advanced code editor (1)
9
Page surveys (1)
8
Visitor recordings (1)
8
Preview mode (1)
8
Test duration calculator (1)
10
Experiment scheduler (1)
10
Experiment workflow and approval (1)
8
Dynamic experiment activation (1)
10
Client-side tests (1)
10
Server-side tests (1)
10
Mutually exclusive tests (1)
10
Standard visitor segmentation (1)
10
Behavioral visitor segmentation (1)
10
Traffic allocation control (1)
10
Website personalization (1)
10
Click analytics (1)
10
Form fill analysis (1)
10
Conversion tracking (1)
10
Goal tracking (1)
10
Test reporting (1)
9
Results segmentation (1)
10
CSV export (1)
10
Experiments results dashboard (1)
10

What is Google Content Experiments (discontinued)?

Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.
Categories:  A/B Testing

Google Content Experiments (discontinued) Competitors

Google Content Experiments (discontinued) Technical Details

Operating Systems: Unspecified
Mobile Application:No