Name: Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)
Uploaded: 2022-06-22T15:35:15.000Z
Duration: 4 min
Description: Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Google Business Profile is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Employee Onboarding

Employee Performance Management

HR Management

Payroll

Professional Employer Organizations (PEO)

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

App Development

Application Server

Change and Configuration Management

Cloud Storage

Cybersecurity Consulting

Data Quality

Endpoint Encryption

Fraud Detection

IT Service Management (ITSM)

In-Memory Databases

Integration Platform as a Service (iPaaS)

Interoperability

M2M Application Development

Metadata Management

Network Performance Monitoring

Network Virtualization

Password Management System

Remote Monitoring and Management

Session Border Controllers

Software Defined Networking (SDN)

Solid State Drives

Static Application Security Testing (SAST)

Static Code Analysis

VoIP Monitoring

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Business Card Scanning

Content Management

Email Marketing

Graphics

Marketing Automation

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales Gamification

Sales

Auto Repair

Car Rental

Equation Editors

Home Health Care

Insurance Agency Management

Legal Research

Library Management

Practice Management

Trucking Software

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Google Workspace

Google

Birdeye

Whitespark Local Rank Tracker

Whitespark

Yext

Semrush

HubSpot Marketing Hub

HubSpot

Podium

Google Ads

Signpost

Top Rated awards to be awarded in April 2022.

Top Rated 2022

Top Rated 2021

Tech Cares 2022

Cost-effective Solution: Many users appreciate that Google My Business is a free tool, providing businesses with a cost-effective solution for their needs. The platform's no-cost nature makes it an attractive and budget-friendly option for companies looking to enhance their online presence without incurring additional expenses.

User-Friendly Interface: Reviewers consistently mention the ease of navigating Google My Business due to its user-friendly interface. With minimal effort required from users, setting up and managing business listings becomes a straightforward task, contributing to a positive user experience.

Enhanced Visibility: A significant number of users have reported that Google My Business effectively boosts website traffic, leading to improved visibility and awareness among potential customers. This increased exposure helps businesses stand out in competitive markets and reach a wider audience online.

Limited Customization Options: Users have expressed a desire for more advanced customization features beyond basic details like hours and phone numbers. They have also emphasized the need for greater flexibility in personalizing their listings to stand out more effectively.

Delayed Updates Verification Process: Reviewers find the 2-3 day wait for verification of changes frustrating, stressing the importance of real-time updates to ensure accurate information on listings promptly and maintain relevance.

Insufficient Support and Training: Many users feel left unsupported, particularly those without physical locations. They urge for comprehensive training resources to effectively utilize Google My Business tools and navigate challenges efficiently.

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.

Birdeye is a reputation management and digital customer experience platform for local brands and multi-location businesses. Birdeye’s AI-powered platform is used by brands to engage with customers, drive loyalty, and excel in local markets.

Standard

Professional

Premium

Mindbody is business management software for gyms and spas, as well as fitness and yoga studios built around appointment scheduling and online bookings and calendaring, from the company of the same name in San Luis Obispo, California. Notably, the platform also contains marketing automation to maintain club member engagement, and enrollment.

Starter

Accelerate

Ultimate

Ultimate Plus

Mindbody

Google Business Profile

Local marketing refers to marketing activities by small brick and mortar businesses like stores, restaurants and outlets, and individual franchise businesses.

Local marketing providers handle marketing activities like email marketing campaigns, social marketing and review curation on behalf of these small businesses to build reputation, buzz and increase foot traffic to these businesses.

Local Marketing

Google Business View Product Demo - WalkThru360 Chicago

Wholesale

OLSEN SAFETY EQUIPMENT

Sales / Marketing / AR

Likelihood to Recommend

Usability

Support Rating

Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since its founding in 1998, Google has grown by leaps and bounds. From offering search in a single language the company now offers dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, the company now has thousands of employees and offices around the world.

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Google Business Profile is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Local Businesses Need These Tools (Reputation, BrightLocal, ReachLocal, Google Business Profile)

More in-depth reviews at: https://bit.ly/LocalMarketingReviews

Small and local businesses need to stay relevant and online to reach their customers. "Near me" searches are quickly increasing and beyond storefronts showing up in Google searches, freelance and independent contractors can massively benefit by a location-focused approach to their marketing efforts. Looking at tools that each provide a different flavor of local marketing, we go over Google Business Profile, BrightLocal, ReachLocal, and Reputation.

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Local marketing services can further be categorized into local listing management software, local SEO software, and store locator software.

Timestamps
00:00 Introduction
00:30 Google Business Profile
01:11 BrightLocal
01:48 ReachLocal
02:30 Reputation
03:17 Conclusion

#localmarketing #reputation #googlebusinessprofile #brightlocal #reachlocal

Google Analytics

BigCommerce

EvolutionX

Google Business Profile 2024-12-13 10:30:41

Evernote

actiTIME

Evernote Skitch

Founder

Google My Business 2021-06-01 16:25:03

Xero

OnePageCRM

HubSpot CRM

Xink

HR Partner

Frase

Jasper.ai

Managing Director

Google My Business 2021-05-24 12:16:14

Microsoft Advertising

Google Ad Manager

Microsoft Teams

Community Development & Engagement Lead

Google My Business 2021-05-17 22:44:10

BrightEdge

Ubersuggest

President

Google My Business 2021-05-18 10:45:57

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Customer service

Verification process

Customer support

Lack of support

Phone support

Google products

Customization options

Provide more information

Cause problems

Incorrect information

Set up

Easy to use

Search engine

Google search

Contact information

Google maps

Easy to manage

Search results

Digital marketing

Organic search

Home

Local Marketing Software

We utilize Google Business Profile for displaying new items on the web that may not be as visible on our physical website or, are a variation of a more popular item. That in turn brings in more visibility / sales to accessory type items (ex, a replacement rubber strap for a respirator mask).

I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
it's super easy to add new products / post updates about your business
The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!

I don't love the new login, instead of prompting the user to login with your gmail credentials, you now just look up your business name and it logs you in instantly if you are logged into google already. - This is nice but, also feels less secure in a way.
I think the ads are a bit upfront and pushy but, nowadays what platform isn't.
I really don't have any other complaints regarding, Google Business Profile has been very helpful in growing our online presence.

I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.

EvolutionX, BigCommerce, Google Analytics

For us, having a good online presence and maintaining a good profile of our company is something totally essential, that is why we have chosen Google My Business as our main manager, to be able to modify the information that we want our clients to see and to be able to improve our online positioning. Google My Business is currently being used in our Leadership sector, where the people in charge of the company work as founders, CEO, CMO, CFO and many more, in short, those in charge of managing Google My Business in our company are the bosses and owners of the company. I have been the person who has made the decision to buy and implement this service in our company, and I must say that I have been impressed with the results obtained in such a short time. Google My Business has been in our company for two years, and thanks to this service we have been able to receive customer opinions about our services, we can answer any questions from customers or potential visitors, in addition, we can keep an updated profile at all times , where we place images of our company, the services we offer and the trained personnel who help the client to complete their transactions. It is fantastic to have this service in our company, we have been able to improve the positioning of our company considerably, clients looking for a company in the real estate sector can find us more easily thanks to the score we have online.

Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.

Google My Business allows customers and visitors to our business file to send us a direct message in order to solve all kinds of doubts, however, that direct messaging has turned out to be a problem for us. The Google My Business service does not offer me a spam control of received emails, which causes the received messages panel to be clogged by spam messages. I would like Google My Business to have a service that regulates direct messaging, so as not to receive malicious emails and to only be able to receive emails from real customers.
The general operation of Google My Business has been completely successful, I have not presented problems with the data received statistically on the clients who consult my business file. I don't have any other Google My Business complaints.

We have received more clients towards our exact location. Our clients can easily reach our exact location thanks to the integration with the Google Maps service.
When a person looks for a real estate company in the area where our company is located, we have a good position thanks to the reviews that our clients leave us.
I have achieved that my clients can have more confidence when they access our services. Thanks to the fact that I have been able to add photos of our company and our services in my business file of Google My Business, I have been able to get clients to see what our company is like.

First off what is it, Google My Business is a free product that lets you effortlessly connect with customers across Google Search and Maps. When searching for your company, people only need to click the “More Info” button underneath the name of your business in order to view contact information, get directions, or review reviews.

It is a useful tool for all business and essential for local businesses who server a defined geographical area, think small city or regions.

Provides key location information to your clients, maps and pictures of the outside of your premises, especially useful if you have visitors to your location.
Lists opening times and variations for holiday periods.
Shows key product or service images.
Includes pertinent contact information.

Like most Google products UX / usability is often lacking whilst feature set strong
Changing a locations address can be difficult with support hard to access
Clients can add photos, if badly shot / composed these can be detrimental to your brand.

Provides social proof of real users experiences.
Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
Ensures users can see an unbiased snapshot of a business.

OnePageCRM, Xink, HubSpot CRM, Frase, Conversion.ai, Xero, HR Partner, Harvest

We use the Google My Business network to do a couple of things, but primarily it is to appear closer to the top if not the top of Google search results. Since we are an organization that has more than a dozen individual locations, being able to track all of them in one interface is paramount to accurate information when people search for the organization.

Location updates such as hours, phone number and location
Uniform and UX friendly layout
East to use backend for setting up listings.

It needs to be easier to edit. This is one of the worst run around websites out there that does not allow any easy, controlled edits.

Allow our locations to be found eaisly
Integrates with Google and Google Ads
Direct over 10000 calls a year and over 17000 searches for directions to be handled

Microsoft Advertising (formerly Bing Ads)

We use Google My Business to boost our SEO efforts. We use GMB for our company and share updates, photos, operating hours, our location, and other information with potential customers. We also recommend GMB for others, and we always suggest that your marketing and SEO clients use this great free tool.

SEO
Providing quick information to customers
Reputation strengthening

Operating hours could be easier to change
Only-online businesses can't really use GMB without a location
Having to verify your location with a code sent via mail isn't the most convenient

GMB helps us to get more calls
GMB is free to use so it is worth it
GMB is definitely a net positive for us

Google Business Profile
Formerly Google My Business

Overview

What is Google Business Profile?