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TrustRadius
Google Optimize

Google Optimize

Overview

What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • Standard visitor segmentation (8)
    6.0
    60%
  • Multivariate testing (8)
    4.0
    40%
  • a/b experiment testing (8)
    4.0
    40%
  • Split URL testing (8)
    2.0
    20%

Reviewer Pros & Cons

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Pricing

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Google Optimize

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

4.9
Avg 8.3

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 8.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.2
Avg 8.5
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Product Details

What is Google Optimize?

Google Optimize Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google offers the Optimize A/B testing tool for testing website content and versions.

Reviewers rate Results segmentation highest, with a score of 10.

The most common users of Google Optimize are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(45)

Attribute Ratings

Reviews

(1-9 of 9)
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