Google Optimize

Google Optimize

About TrustRadius Scoring
Score 8.0 out of 100
Google Optimize

Overview

Recent Reviews

Solid for Starting Out

9 out of 10
April 08, 2019
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just …
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Popular Features

View all 33 features
  • Split URL testing (7)
    10.0
    100%
  • Multivariate testing (7)
    9.5
    95%
  • Standard visitor segmentation (7)
    9.2
    92%
  • a/b experiment testing (7)
    8.6
    86%

Reviewer Pros & Cons

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Pricing

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Google Optimize

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Testing and Experimentation

7.5
75%

Audience Segmentation & Targeting

9.6
96%

Results and Analysis

8.6
86%

Product Details

What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

Google Optimize Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google offers the Optimize A/B testing tool for testing website content and versions.

Reviewers rate Split URL testing and Traffic allocation control and Website personalization highest, with a score of 10.

The most common users of Google Optimize are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (46)

Ratings

Reviews

(1-9 of 9)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Optimize to test simple landing page changes such as text change, background changes, and new features. Marketing as well as the Onsite team uses this tool, as the setup is easy and tracking performance in Google Analytics is convenient for everyone. The tool is mainly used to improve the conversion rates across different pages on the website.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization is using Google Optimize to conduct basic A/B testing experiments and to personalize experiences based on various attributes. Google Optimize allows any user to easily create experiences without having to have very technical skill sets. For some other tools we've used, that wasn't the case.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.
Scot Chandler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
Score 10 out of 10
Vetted Review
Reseller
Review Source
Google Optimize is used primarily by the marketing team. However, the usage extends to our business team, including product owners. It's a great tool to prove a hypothesis and some highly strong opinions when it comes to implementing ideas. Any type of test eliminates guesswork as data always prove what works well with customers.
Meredith Walter | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Optimize is being used to optimize our live websites for conversion. We are working through a website optimization project where the last step of that process is to optimize. In conjunction with other research methods, we utilize Google Optimize for A/B and multivariate testing. We'll also start using Google Optimize for preliminary personalization on our websites.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We used Google Optimize to test different variations of the webpages where getting improving lead conversion was important. It was just used in Marketing since that is where optimization comes in. We used the free version and it allowed us to make edits to pages and create variations in a very simple interface.
Santiago Valdés | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We currently use Google Optimize for A/B and multivariate testing on our eCommerce site.
We've been using it for testing submit forms, sign-up pages, and other pages and designs like cart and checkout. It is used mainly by the marketing department (with a bit of communication with IT, but only for setup purposes).