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Google Optimize

Google Optimize

Overview

What is Google Optimize?

Google offers the Optimize A/B testing tool for testing website content and versions.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 33 features
  • Split URL testing (7)
    10.0
    100%
  • Multivariate testing (7)
    9.8
    98%
  • Standard visitor segmentation (7)
    9.1
    91%
  • a/b experiment testing (7)
    8.2
    82%
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Pricing

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Google Optimize

Free

Cloud

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.5
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9.7
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

8.7
Avg 8.5
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Product Details

What is Google Optimize?

Google Optimize Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google offers the Optimize A/B testing tool for testing website content and versions.

Reviewers rate Split URL testing and Multi-page/funnel testing and Traffic allocation control highest, with a score of 10.

The most common users of Google Optimize are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(45)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization is using Google Optimize to conduct basic A/B testing experiments and to personalize experiences based on various attributes. Google Optimize allows any user to easily create experiences without having to have very technical skill sets. For some other tools we've used, that wasn't the case.
  • Easy interface for anyone to use
  • Integrates with Google Analytics
  • Easy setup with Google Tag Manager or on its own
  • Built-in reporting so you don't have to use Google Analytics
  • Increase limits for the free version
  • Add ability to work for mobile apps
The free version of Google Optimize is a no brainer for anyone running Google Analytics on their website (which should be everyone). It provides enough value at the free level to allow users to begin A/B testing on their website and allow them to begin building a ROI case to purchase the paid version (Google Optimize 360).
Testing and Experimentation (16)
35%
3.5
a/b experiment testing
100%
10.0
Split URL testing
100%
10.0
Multivariate testing
80%
8.0
Multi-page/funnel testing
100%
10.0
Cross-browser testing
100%
10.0
Test significance
N/A
N/A
Visual / WYSIWYG editor
N/A
N/A
Advanced code editor
80%
8.0
Preview mode
N/A
N/A
Test duration calculator
N/A
N/A
Experiment scheduler
N/A
N/A
Experiment workflow and approval
N/A
N/A
Dynamic experiment activation
N/A
N/A
Client-side tests
N/A
N/A
Server-side tests
N/A
N/A
Mutually exclusive tests
N/A
N/A
Audience Segmentation & Targeting (4)
67.5%
6.8
Standard visitor segmentation
100%
10.0
Behavioral visitor segmentation
70%
7.0
Traffic allocation control
N/A
N/A
Website personalization
100%
10.0
Results and Analysis (6)
45%
4.5
Conversion tracking
90%
9.0
Goal tracking
90%
9.0
Test reporting
N/A
N/A
Results segmentation
N/A
N/A
CSV export
N/A
N/A
Experiments results dashboard
90%
9.0
Platform Integration Features
N/A
N/A
  • Google Optimize 360 (paid version) saves money compared to most other competitors
  • Training costs are lowered because of good documentation and resources
  • Saves money because Google integrates well with third-party applications
Adobe Target is extremely powerful and provides features Google Optimize does not, but Adobe Target is also more expensive and harder to use. Google Optimize could benefit by offering basic built-in reporting so it doesn't require Google Analytics events.
Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Optimize is used by our marketing team and our programmers and producers for testing purposes.
  • Runs A/B tests.
  • Helps us optimize our site.
  • Improves our conversion rate on the website.
  • Easier way to set some rules.
Google optimize will help you understand what is working on your website and how you can improve your pages for a better conversion rate.
Testing and Experimentation (19)
59.473684210526315%
5.9
a/b experiment testing
100%
10.0
Split URL testing
100%
10.0
Multivariate testing
100%
10.0
Multi-page/funnel testing
100%
10.0
Cross-browser testing
80%
8.0
Mobile app testing
20%
2.0
Test significance
80%
8.0
Visual / WYSIWYG editor
10%
1.0
Advanced code editor
30%
3.0
Page surveys
50%
5.0
Visitor recordings
100%
10.0
Preview mode
100%
10.0
Test duration calculator
50%
5.0
Experiment scheduler
50%
5.0
Experiment workflow and approval
10%
1.0
Dynamic experiment activation
10%
1.0
Client-side tests
50%
5.0
Server-side tests
20%
2.0
Mutually exclusive tests
70%
7.0
Audience Segmentation & Targeting (4)
100%
10.0
Standard visitor segmentation
100%
10.0
Behavioral visitor segmentation
100%
10.0
Traffic allocation control
100%
10.0
Website personalization
100%
10.0
Results and Analysis (10)
73%
7.3
Heatmap tool
20%
2.0
Click analytics
60%
6.0
Scroll maps
60%
6.0
Form fill analysis
80%
8.0
Conversion tracking
100%
10.0
Goal tracking
100%
10.0
Test reporting
100%
10.0
Results segmentation
80%
8.0
CSV export
30%
3.0
Experiments results dashboard
100%
10.0
Platform Integration Features
N/A
N/A
  • Helped us increase conversion rate.
  • Helped make our website and landing pages easier to use.
  • Helped us test multiple pages to find the best one.
Much better and easier to use.
Never had issues. It has been very easy to use since we started.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Optimize to validate hypothesis and test assumptions as well as to prove out best converting CTAs. Using this tool eliminates the hippo effect and raises the importance of data driven decisions within our organization.
  • Navigation Testing
  • Call To Action text/button/link testing
  • Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.
If you need to test competing for landing page designs to drive more conversion, Google Optimize is a great tool. If you need to check specific action words in a CTA, then this is perfect for measuring that.
Optimization can get a bit tricky when it comes to developing an experiment with both mobile and desktop to keep in mind. If you have a responsive site and use different images or layouts for each device size, you may need someone familiar with HTML and CSS to create the experiment correctly. Or else you risk a subset of your audience being served an inferior performing page.
Optimize would not be the tool to use if you need to test user-flows; rather, that would be a server-side testing tool.
Testing and Experimentation (19)
43.15789473684211%
4.3
a/b experiment testing
100%
10.0
Split URL testing
80%
8.0
Multivariate testing
90%
9.0
Multi-page/funnel testing
50%
5.0
Cross-browser testing
N/A
N/A
Mobile app testing
N/A
N/A
Test significance
100%
10.0
Visual / WYSIWYG editor
80%
8.0
Advanced code editor
80%
8.0
Page surveys
N/A
N/A
Visitor recordings
N/A
N/A
Preview mode
80%
8.0
Test duration calculator
80%
8.0
Experiment scheduler
N/A
N/A
Experiment workflow and approval
N/A
N/A
Dynamic experiment activation
N/A
N/A
Client-side tests
80%
8.0
Server-side tests
N/A
N/A
Mutually exclusive tests
N/A
N/A
Audience Segmentation & Targeting (4)
42.5%
4.3
Standard visitor segmentation
80%
8.0
Behavioral visitor segmentation
N/A
N/A
Traffic allocation control
90%
9.0
Website personalization
N/A
N/A
Results and Analysis (10)
54%
5.4
Heatmap tool
N/A
N/A
Click analytics
90%
9.0
Scroll maps
N/A
N/A
Form fill analysis
N/A
N/A
Conversion tracking
90%
9.0
Goal tracking
90%
9.0
Test reporting
90%
9.0
Results segmentation
90%
9.0
CSV export
N/A
N/A
Experiments results dashboard
90%
9.0
Platform Integration Features
N/A
N/A
  • Until you use the paid version, Google Optimize is free other than the time it takes to create experiments.
We didn't use Optimizely very long as it fell out of budget due to complexity with the experiment setup.
I haven't needed to use support yet.
Scot Chandler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
  • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
  • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
  • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
  • The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
  • Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.
Testing and Experimentation (19)
48.421052631578945%
4.8
a/b experiment testing
90%
9.0
Split URL testing
90%
9.0
Multivariate testing
50%
5.0
Multi-page/funnel testing
70%
7.0
Cross-browser testing
50%
5.0
Mobile app testing
70%
7.0
Test significance
90%
9.0
Visual / WYSIWYG editor
80%
8.0
Advanced code editor
N/A
N/A
Page surveys
N/A
N/A
Visitor recordings
N/A
N/A
Preview mode
60%
6.0
Test duration calculator
N/A
N/A
Experiment scheduler
70%
7.0
Experiment workflow and approval
60%
6.0
Dynamic experiment activation
N/A
N/A
Client-side tests
80%
8.0
Server-side tests
60%
6.0
Mutually exclusive tests
N/A
N/A
Audience Segmentation & Targeting (4)
90%
9.0
Standard visitor segmentation
80%
8.0
Behavioral visitor segmentation
80%
8.0
Traffic allocation control
100%
10.0
Website personalization
100%
10.0
Results and Analysis (10)
51%
5.1
Heatmap tool
N/A
N/A
Click analytics
N/A
N/A
Scroll maps
N/A
N/A
Form fill analysis
N/A
N/A
Conversion tracking
90%
9.0
Goal tracking
100%
10.0
Test reporting
90%
9.0
Results segmentation
80%
8.0
CSV export
70%
7.0
Experiments results dashboard
80%
8.0
Platform Integration Features
N/A
N/A
  • Useful with clients on a budget who need to see ROI without another paid platform to install.
  • Setting up Google Optimize helps as an additional value add when bidding on projects.
  • Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.
Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most respectable analytics platforms in the world.
There is no support other than what you can find by searching the Help menu or Google itself.
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