#1 most frequent
United States of America
43.9%338 installations of 770
What is Google PageSpeed Insights?
Google PageSpeed Insights is a search engine optimization software solution offered by Google.
Categories & Use Cases
Top Performing Features
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.3
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.4
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.4
Areas for Improvement
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8
Local SEO
The tool helps optimize your website for local searches.
Category average: 7.5
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Who Buys & Uses Google PageSpeed Insights
#2 most frequent
India
14.5%112 installations of 770
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
6.8%52 installations of 770
Mandatory for any SEO
Use Cases and Deployment Scope
As Google pivots toward a mobile-first and UX-based search algorithm, it has become increasingly important to focus on the speed of your website to rank organically. Google doesn't want to forward people to slow sites, so the faster your site paints content and is readable, the better search score you'll get from Google. PageSpeed Insights are invaluable here, as it gives you the same score that Google uses to judge your website. Better yet, it shows you exactly what is slowing down your speed and bringing down your score so that you can go in and fix the offending section.
Pros
- Mobile Page Load Speed Analysis
- Desktop Page Load Speed Analysis
- Site Speed Optimization
- Showing exact figures on page load times
- Advice on increasing page speed
Cons
- Occasional obscure advice
- Inaccurate reproducibility
Return on Investment
- Allows us to identify the biggest culprits to page speed
- Reduces dev time by showing exactly what needs fixing
- Gives helpful advice on optimizing code
- Overall eases SEO strategy by focusing on page speed
An essential tool for web developers and online marketers
Pros
- Measure page loading time
- Compared loading times against Google's benchmarks
- Identifies opportunities for web page performance improvements
- Identifies sub-optimal web page attributes that slow down page loading
- Compare performance on mobile and desktop devices easily
Cons
- Unable to test stats from different locations around the world
- Interface is designed for technical users and may be overwhelming for newbies
- May encourage webmasters to become obsessed about a perfect 100 score
- Slightly different results when re-analyzing the same URL several times
Return on Investment
- One of our websites has reduced page loading times by over 70%
- Faster page loading has improved organic search rankings which in turn boosted traffic over 30% within 3 months.
- Reduced time taken to test and measure performance bottlenecks
Alternatives Considered
GTmetrix and SolarWinds Pingdom
BEST Website Performance Insights Tool to Make Your Website FAST 🚀
Use Cases and Deployment Scope
It is very important to have a fast-loading website so the visitor can get what they are seeing fast. Everyone's time is limited and patience isn't as strong as it used to be, so serving the visitors fast is key. This is just like going through a drive-thru window and you have to wait 10 minutes for your food. Once you understand the bottlenecks of the website you can work on them from desktop and laptop.
Pros
- Desktop and mobile analysis
- Easy to read results
- Helpful tips to improve performance
Cons
- PDF reports
- Sending to someone else
- Setup monthly report running would be cool
Return on Investment
- Faster loading site, give results faster to visitors
- Buyers can get to the end of the buying cycle faster
Alternatives Considered
GTmetrix and SolarWinds Pingdom
Other Software Used
GTmetrix, SolarWinds Pingdom
Google PageSpeed Insights is Insightful: A Great Tool for Agencies and Business Owners
Pros
- Benchmark page speed in a quantitative, easy to understand manner.
- Desktop and mobile assessment.
- Feedback on what elements of your website need to be addressed to improve speed.
Cons
- The suggestions for improvement can be technical for non-developers.
Return on Investment
- Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.
Usability
Alternatives Considered
Pingdom and GTmetrix
Other Software Used
Google Data Studio, Google Analytics, Google Search Console
Fantastic tool we use on every project
Pros
- Straight to the point
- Valuable feedback on performance
- Provide optimized assets (CSS, JS and images)
Cons
- Could have better mobile analysis
- Some performance requirements are somewhat difficult to meet
- You don't need to get a 100% grade to have a greatly optimized website
Return on Investment
- Since it's a free tool, we can't recommend it enough.
- It only requires a small amount of time to get used to and be able to make improvements on the website.
- I think the negative impact may be the "grade" issue because some clients ask to get "100%" and it depends on the tools and web hosting you are using.
Alternatives Considered
Chrome DevTools and GTmetrix
Other Software Used
Chrome DevTools, GTmetrix