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- Multi-domain support (43)9.292%
- Integration with web analytics tools (44)8.686%
- Mobile SEO (44)8.282%
- Keyword analysis (43)7.979%
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Some of my websites have many pages so it's great to see how the individual pages appear in search results (ranking). This is important because every site owner wants their pages to appear in that magic number one spot and often don't understand that not everyone can be #1. Being able to see the keywords that people are using to get the results that they do.
For some of my site owners, they get it once they can see the data. Others need more help.
There are few cases where this type of tool isn't useful - such as for managers of internal websites and intranets - anywhere where organic search is not a factor.
Great for a small team where decisions to pivot can be made quickly.
Useful as part of the larger Google toolset. E.g. we use Google Search Console together with Google Analytics, Google Ads etc. to guide our work
Not so great for seeing detailed info about WHEN people came to your site and what they did there. Switch to Google Analytics for purposes like this. GSC is more for analyzing the "why" than the "how" or "when" or "where."