TrustRadius: an HG Insights company

Google Surveys

Score8.2 out of 10

40 Reviews and Ratings

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What is Google Surveys?

Google Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Google Surveys has to offer, as determined by TrustRadius' reviewers.
Based on 40 ratings of Google Surveys's features
View all features

Top Performing Features

  • Changes to live survey

    Users can make changes to live surveys after they are published.

    Category average: 8.4

  • Survey templates

    Includes a selection of pre-made survey templates for different types of surveys.

    Category average: 8.2

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.6

Areas for Improvement

  • Survey logic flexibility

    Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

    Category average: 8.2

  • Vendor-offered crowdsourcing

    Vendor offers access to an audience or panel of respondents.

    Category average: 7.9

  • Respondent restrictions

    Users can place restrictions on who can participate in surveys or how many times the same person can complete a survey.

    Category average: 8.2

Reviews

What users are saying about Google Surveys.
View all reviews

Google Surveys made our market research digital

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

Our regular use SAAS we use to conduct market surveys, collecting customer feedback and extracting market information from customer discussions. This service helps us prepare data driven decision making charts and improve our understanding of market. The features offered by Google Surveys to design surveys, collect data and analyze data are top notch and industry leading along with a super sleek user interface.

Pros

  • Customer feedback collection
  • Market research
  • Test marketing questionnaire
  • Data collection/ registration form

Cons

  • Increase the functions related to data analysis
  • Data representation options can be improved
  • Support to users can be improved

Return on Investment

  • It has reduced our time to collect feedback
  • Made the processes digital
  • Reduced steps in consolidation of data
  • Templates help in designing industry leading surveys

Usability

Alternatives Considered

ArcSurvey and SurveyMonkey

Other Software Used

SurveyMonkey, SAP SuccessFactors HCM, Twilio SendGrid

User-friendly, cheap option

Incentivized
Verified User
Team Lead in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

Google Surveys is used within my organisation to help conduct white labelled research to prospective audiences - potential future clients or people we could work with. We are able to conduct anonymous research to specific types of users. We usually use Google Surveys when it is something a little quicker and more of a testing the water on user research, as their options for reaching panel members are not necessarily as robust, weighted etc. as a proper market research company with the own panel.

Pros

  • Good user experience
  • Clean, easy to use interface
  • Affordable

Cons

  • More sophisticated audience targeting
  • Offering access to a weighted, nationally representative panel
  • Expert researcher support on hand if needed
  • More guides on writing good questions

Return on Investment

  • Allowed easier survey building
  • Allowed simple surveys to be sent
  • Allowed white labeled research

Usability

Alternatives Considered

YouGov Research, SurveyMonkey, Typeform, Microsoft 365 and Kantar Research Services

Other Software Used

SurveyMonkey, Figma, Microsoft Teams, Smartsheet, VWO, Clearbit, LinkedIn Recruiter, LinkedIn Learning (Lynda.com), Microsoft Power BI, Moz Link Explorer, TeamViewer, Clozd

Google Surveys is OK

Incentivized
Verified User
Employee in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

We survey clients for several reasons. First being to determine is they're happy with out service. This allows us to fix any potential issues. Also, if we're hosting dinners/functions at various conferences, we use the survey to allow them to RSVP and communicate with us for detaisl surrounding the event.

Pros

  • Easy set up
  • Easy data collection
  • helps us to communicate with clients easily.

Cons

  • support can be hard to communicate with
  • configuration takes a while to learn
  • manipulating the data collected could be easier.

Return on Investment

  • Client needs are addressed sooner
  • planning events is easier with surveys
  • integration with out email editor is helpful

Alternatives Considered

SurveyMonkey and Zoho Survey

Other Software Used

Zoho Marketing Automation, HubSpot CRM, Formstack for Salesforce

Life made easy with Google Surveys

Incentivized
Verified User
Director in Information Technology (1001-5000 employees employees)

Use Cases and Deployment Scope

Google Surveys are used for both internal and external use cases. Internally to collect data from employees - like their personal details for managing communication post their exit from the organization.

Externally to collect data from business stakeholders - preferences, point of views or even their personal details for follow up communications.

Google surveys are easy to setup and and are integrated e2e with our whole Google collaboration suite.

Pros

  • Ease of setup
  • Ease of responding to
  • Ease of integration with other Google or non Google products

Cons

  • It would be good to not limit to have a Gmail account to log into a Google survey
  • Self populate the email address with an option to update to the used
  • AI related suggestions for familiar data sets

Return on Investment

  • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
  • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.

Alternatives Considered

SurveyMonkey and Microsoft 365

Google Surveys makes planning fun

Incentivized
Colleen Parsons
Executive Assistant at Hills Real Estate Team - Keller Williams Realty Black Hills (1-10 employees employees)

Use Cases and Deployment Scope

We use Google Surveys mostly to find availability for team meetings, events, and outings. It's so easy for people to fill out and see which dates/times work the best for most people. It makes my job as an admin so much easier! Instead of having to mass email or text a long message, it can just be done with a couple of clicks, and I get the responses I need a lot quicker.

Pros

  • Multiple choice, short answers, checkbox, and more options.
  • Collecting names, emails, or both.
  • Making certain questions required and others as optional.

Cons

  • I'd like to see a selection for automatically collecting names.
  • More pre-formatted templates for selecting multiple preferred dates and time frames for get-togethers.
  • Easier to be notified when someone has filled out your Google survey.

Return on Investment

  • Team members are more apt to respond quickly to a Google Survey request rather than a normal email - makes my job as an admin easier.
  • Easy to check on who hasn't responded - that way I only have to one-on-one follow up with select individuals instead of everyone.
  • You can customize the survey to your team's specific brand, which is especially handy if sent to those outside of our work sphere.

Alternatives Considered

Attribution in Google Analytics (Adometry)

Other Software Used

Google Analytics, Hootsuite, Top Producer CRM

Usability