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Google Trends

Google Trends

Overview

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

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Recent Reviews

Google Trends Review

8 out of 10
July 06, 2022
Incentivized
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Local SEO (20)
    10.0
    100%
  • Global SEO (23)
    10.0
    100%
  • Keyword analysis (31)
    10.0
    100%
  • Competitive analysis (19)
    9.0
    90%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bukit Vista | How Airbnb beat other OTAs in Popularity | Demo from Google Trends

YouTube

DEMO - Herramientas de Google

YouTube

Google Trends Slack Bot Demo + Usage Guide

YouTube

Auto Traffic Trends Demo

YouTube

Google Trends Tutorial 2021 - Perfect for Finding Niches!

YouTube

Foreign Press Correspondents Training Program: Google Trends

YouTube
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

3.7
Avg 8.4
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Product Details

What is Google Trends?

Google Trends Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Trends is a search engine optimization software solution offered by .

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of Google Trends are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(109)

Attribute Ratings

Reviews

(1-25 of 27)
Companies can't remove reviews or game the system. Here's why
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Overall I think that Ahrefs is a better product when it comes to really drilling down and getting all the data that you need in order to understand a given behavior or problem. Ahrefs is much more powerful in its feature set but does not have the same level of overall data/visual data representation that Google Trends does.
Brian Chung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is probably the easier of the many other Google platforms to identify keywords. I haven't used other keyword platforms because I don't trust them—I rather use a tool directly from Google to evaluate popular keywords. That being said, Google Trends is very limited with what you can and cannot do.
January 28, 2020

Easy To Use Product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Robbin Block | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's not really an either/or thing — I use the complete "Google Marketing Stack" including Analytics, Trends, Keyword Planner, Search Console, etc. It's also essential to integrate some of their data, like making sure Google Search Console and Google Analytics are connected — this provides insights to impressions and click-throughs from the Search Engine Results Page (SERP) for further refining keywords and meta descriptions. I also use tools like "Answer the Public" for keyword research, and of course, there are many others.
November 05, 2019

Google Trends is Neat!

Austin Voigt | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Google Trends tends to be slightly more accurate than the other products, because Google has access to more user data for the algorithm to take into consideration when providing trends and information. We like this tool because it also aligns better with the Google tools we use (Google Ads and the like).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends provides insights that are only available through Google, however, it does not include other important trends such as those on social media or via their competitors.
Todd Dodge | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I've used SEMRush, while more of a SEO Manager than keyword trend analyzer, it does have that option as it does relate to SEO management, but between the two, its nice to have the option in SEMRush, but Google Trends is better at doing the trend analyzing than SEMRush is.
Brittney Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
One of the most obvious reasons why I chose Google trends over other keyword research platforms is because it's free. At the same time, it also has the most relevant and easy-to-use features out of the bunch. Google Trends does not have as many features as SEMRush or Buzzsumo, but those platforms come with a hefty price tag. Google Trends, to me, is the best free keyword research platform that exists and it would only be worth checking out the alternatives I mentioned if you're an established company with a large marketing budget.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Google Search Console and Moz mostly for our website improvement, and Google Trends we use mostly to look for trends: what people are searching for now. Google Trends is free and has very clean, simple and understandable user interface, it gives lots of usable data for our marketers.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is sometimes a helpful supplement to other analytics and advertising tools, but it is not very useful as a standalone analysis tool. We have seen much more benefit from the intelligence and audience information built in to our other core tools. Better predictive or analysis options would increase its usefulness.
Matthew Bernstein | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google Trends and Open Web Analytics are both similar and different. While both products allow a user to track the popularity of a given webpage or search term, Google Trends is more effective in providing content and suggesting trends. Furthermore, I liked the ability to use Google Trends in a browser vs. having to download the software for Open Web Analytics.
Caleb Unruh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
Roel Timmermans | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Google keyword tool and Moz
They're different tools and thus have overlap, but still do quite different jobs. So there really is no exact comparison, in free to use tools, to Google Trends out there. If it could generate periodic reports it would be even better.

Other tools can be quite complimentary to Trends, since they may help you come up with basic directions or deepen the list of specific keywords.
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