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Google Trends

Google Trends

Overview

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

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Recent Reviews

Google Trends Review

8 out of 10
July 06, 2022
Incentivized
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Local SEO (20)
    10.0
    100%
  • Global SEO (23)
    10.0
    100%
  • Keyword analysis (31)
    10.0
    100%
  • Competitive analysis (19)
    9.0
    90%

Reviewer Pros & Cons

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Pricing

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Unavailable

What is Google Trends?

Google Trends is a search engine optimization software solution offered by .

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Bukit Vista | How Airbnb beat other OTAs in Popularity | Demo from Google Trends

YouTube

DEMO - Herramientas de Google

YouTube

Google Trends Slack Bot Demo + Usage Guide

YouTube

Auto Traffic Trends Demo

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Google Trends Tutorial 2021 - Perfect for Finding Niches!

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Foreign Press Correspondents Training Program: Google Trends

YouTube
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Features

SEO

Core features related to search engine optimization

8.4
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

10
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

3.7
Avg 8.4
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Product Details

What is Google Trends?

Google Trends Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Trends is a search engine optimization software solution offered by .

Reviewers rate Keyword analysis and SERP ranking tracking and Page grader highest, with a score of 10.

The most common users of Google Trends are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(109)

Attribute Ratings

Reviews

(1-25 of 33)
Companies can't remove reviews or game the system. Here's why
December 29, 2023

Google Trends Review

Camilo Rodríguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Google Trends in my job to research the topics that are trending in the world of news. Also, to verify what keywords people are using to look up for a specific event and if some topic has been relevant through the years. Finally, I use the platform to see how a topic performs in specific countries.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is currently being used by different areas within the organization. Not only marketing team, but also commercial and planning and buying teams find useful information from Google Trends, when looking in user behavior and search trends in search queries related to the categories and products we sell, so we can follow it and be able to offer what users are looking for to buy.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is very helpful when we are trying to gain a high-level understanding of how certain things are been searched for or how people from across the world are engaging with a different concept in different ways and at different volumes. It helps us understand a large number of folks in a small period of time when it comes to a certain dimension.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have great word-of-mouth referrals, but are working on beefing up our marketing to reach new audiences faster. Google Trends provides an interesting way to see the relative popularity of search terms related to our business over time. My hope is that it will help us identify useful tweaks to make to our current site and content to rank higher for relevant search terms by identifying the terms to focus on.
Monica Leary | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I cannot speak for the whole organization but I know the entire Marketing department relies on Google Trends. We use this site to predict ad performance, help us decide on keywords, follow trends of current keywords we are using in campaigns, and also see if there is any seasonality of recurring ups/downs with certain terms. We also use the trending topics feature to see if there is anything relevant there to any of our clients.
Brian Chung | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends helps us see daily search volume for our organization and competitors. It helps us think through how we want to use keywords to optimize our website and our youtube videos. It also helps us with our advertising and knowing what keywords to use and what people are searching for. This is used in our marketing department.
January 28, 2020

Easy To Use Product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
My company uses Google Trends to see how our client's brand name holds up to the broad keywords used to identify the company. The simple graph feature allows us to have a visual of how these general and brand keywords are ranking year over year and month over month to see if we are on track with yearly and monthly trends.
Robbin Block | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it for my own consulting business, as well as for my clients' businesses to research seasonality by industry. It's also great for comparing general search terms' volume when doing keyword research.
November 05, 2019

Google Trends is Neat!

Austin Voigt | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We utilize Google Trends to estimate seasonality for our clients, both with SEO and paid search services, as well as for all digital initiatives. Both our paid media and SEO teams use Google Trends for these purposes, sometimes collaboratively. It addresses business problems such as projecting budget allocations, estimating competition, determining opportunity, etcetera.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends has proven to be a great tool when assessing how what the public are researching about our company, as well as an easy way to see how issues (both positive and negative) are playing out on the search engine.
Lindsay Halsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is a great resource to see what is trending on Google. We use it as a tool at our search engine marketing agency to have a broader context around keyword fluctuation for seasonal and year over year trends. It provides us with insights we can share with our customers on what is happening in their industry space.
Todd Dodge | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department for our travel tour operator uses Google Trends to help identify certain keywords and trends in searches being used and where in the world they are searched. this better helps us determine where our next destination will be, where our current destinations are under-performing, etc. Google Trends has been a great tool for us in our business.
Brittney Collier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have used Google Trends within the marketing team at my organization to support sales. The platform enables us to incorporate SEO into our content creation process by understanding how our audience discovers content that is relevant to our products. In addition to giving us insight into the needs of our customers, it has definitely helped us increase web traffic and generate leads for the sales team.
February 23, 2019

Predict search trends

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is a free tool from Google that allows users to view trends in search queries over time. I’ve used it in my search marketing agency to forecast seasonal fluctuations in search traffic and compare search queries against one another.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Google Trends is used by the marketing team, and we use it to inform our marketing strategy.

It helps us to understand which of our markets grows or contracts over time, and what terms people use to search in our markets.

We also use it to compare trends over time, so we see how our brand name fares against competitors.
Rachel Hensley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
As a blog looking to make an impact on our region we study Google Trends in order to find out what is trending not only nationally but at a state and local level as well. One of the best features of Google Trends is the ability to study a phrase/trend over time. I love looking at things in terms of a year because you can understand what months certain subjects have more or less interest and you can create your content around that. I also love the related query options so you can also see other relevant subjects.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
In our company, Google Trends is currently used by Marketing department. The tool allows us to find out what is trending now, what was in trends before, and even predict what will be trending in the future. The information from Google Trends helps our marketing managers to have more complete picture of the market for better planning.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google Trends to:
  • Get to know the latest trends in our business
  • Monitor marketing performance - How is our product performing in the market?
  • Brand health: How is our brand performing globally?
  • Competitor check- How are my competitors performing?
  • Create better content.
  • SEO (Keyword Research) - Which particular query is searched frequently?
Greg Dungan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Google Trends to identify popular search topics that may be related to my clients' businesses. Then I can use other tools to extrapolate keywords for SEO purposes. The other way that I use Google Trends is to identify popular topics that I can turn into successful Facebook Ads for use in my clients' advertising campaigns.
Jeremy Waszak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Google Trends mainly for content ideation. It is a great place to start if you have a specific topic in mind or even if you are looking for that initial inspiration. Google Trends helps me determine what my client's audience is interesting in at that very moment or in the past.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a website developer, I use Google Trends to make sure that every site I make is optimised for search engines. This is done by researching the trends relating to the clients' industry/business and then implementing those trends into the website's content to ensure that it shows exactly where and when it should [be] in Google.
Lee Whitehead | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Google Trends to track the "health" of our brand and other related search terms within our industry. It's a great way to highlight trends over time and get a perspective of our standing in the digital world in relation to our competitors. It's also useful in assessing the size and scale of fashion trends and where that trend is in it's lifecyce, allowing us to ensure we don't overbuy a dying trend.
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