Wildfire by Google (Discontinued) Reviews

12 Ratings
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Score 2.2 out of 101

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Reviews (1-4 of 4)

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Score 2 out of 10
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Verified User
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We evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.
  • Content scheduling on FB, TW, and PIN
  • Social media management
  • Basic analytics of post engagmemt
  • Detailed analytics and reporting, integrating with Facebook insights
  • Overlay with Google Analytics data to see connection between engagement and site traffic
When Wildfire existed as a standalone service (before its integration with Google marketing), it was an adequate social media marketing tool which allowed for the management of content across pages and basic analytics, but that functionality became obsolete when other players like Sprout, Falcon, and TweetDeck came into the market and did it better.
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Ashley Pengilly profile photo
October 12, 2013

Recommend Wildfire

Score 8 out of 10
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Verified User
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  • Builds Promotional Pages/Tabs Easy.
  • Allows you to make changes within seconds.
  • Tracks social media performance on Facebook, Twitter and Google+
  • Responsive customer service.
  • Great idea generators, will feed you with examples/case studies.
  • More customization - Would like to have the ability to edit more without coding.
I very much enjoy the Wildfire team and what the software offers. I do recommend this to companies who implement a full social media team/strategy and want a more comprehensive promotional platform.
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October 20, 2013

Why Wildfire Rocks!

Score 8 out of 10
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  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
  • Difficult to customize graphic additions.
  • Overall templates felt very 'boxy' instead of personalized and trendy.
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Score 4 out of 10
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  • Wildfire is excellent at creating a self service promotion in social. From concept to final product can be achieved in under 20 minutes.
  • Wildfire offers a variety of contest entry methods, including essay, photo and simple sweeps, along with good customization on entry forms.
  • The entire product is quite dated - in our two years with the product, only the visuals have been updated. While other products have added things like multi-platform entries, Wildfire is essentially the same as it has been since our first experience with it.
  • In its self-service mode, the product lacks some essential features like mandatory likes and white label.
  • Embedding a whitelabel contest is a major undertaking, and requires quite a bit of work within the Facebook developer panel.
The transition to Google has been painful - key contacts are no longer available.
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About Wildfire by Google (Discontinued)

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

Wildfire by Google (Discontinued) Competitors

Wildfire by Google (Discontinued) Technical Details

Operating Systems: Unspecified
Mobile Application:No