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Wildfire Interactive (Discontinued)

Wildfire Interactive (Discontinued)

Overview

What is Wildfire Interactive (Discontinued)?

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

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Recent Reviews
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Pricing

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Wildfire Interactive (Discontinued)

Wildfire Interactive (Discontinued)

N/A
Unavailable

What is Wildfire Interactive (Discontinued)?

Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Wildfire Interactive (Discontinued)?

Wildfire Interactive (Discontinued) Competitors

Wildfire Interactive (Discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(13)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
October 16, 2018

Wildfire was an adequate social media tool that is now integrated into Google's larger marketing platform

Verified User
Employee in Marketing
Consumer Services Company, 1001-5000 employees
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We evaluated Wildfire before it was folded into Google's larger adtech business, mainly for community management and post scheduling.
Pros and Cons
  • Content scheduling on FB, TW, and PIN
  • Social media management
  • Basic analytics of post engagmemt
  • Detailed analytics and reporting, integrating with Facebook insights
  • Overlay with Google Analytics data to see connection between engagement and site traffic
Likelihood to Recommend
When Wildfire existed as a standalone service (before its integration with Google marketing), it was an adequate social media marketing tool which allowed for the management of content across pages and basic analytics, but that functionality became obsolete when other players like Sprout, Falcon, and TweetDeck came into the market and did it better.
Return on Investment
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Alternatives Considered
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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