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The Gorkana Media Database for public relations is now owned and supported by Cision since October of 2014.Gorkana media databaseI have used Gorkana for a number of years through two different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. I think the service could be updated a bit more frequently, but overall it gets the job done.,Sources reporters' contact information Sources relevant information for publications (i.e. circulation, contact information, masthead, etc.) Filters reporters based on previous coverage areas or social media conversation,Update contact information more frequently Bolster database of contributors and freelancers Better search functionality,7,Allowing easy sourcing of relevant journalists Allowing easy contacting of relevant journalistsA potential mastermind in the PR worldGorkana was a great alternative to Cision due to the red button and updated information. We used it to update and maintain media lists as well as reporter moves.,Updated information with notes is amazing. Gives more detail for reporters than Cision Red button-- allows us to send inquiries with immediate responses,Red button was not as efficient as when we first started with the database Some information started becoming out of date No broadcast statistics,8,It allowed us to better craft pitches to reporters,Muck Rack, Critical Mention, Vocus PR Suite and Cision PR Software,Muck Rack, Cision PR Software
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Gorkana Media Database
3 Ratings
Score 7.2 out of 101
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Gorkana Media Database Reviews

Gorkana Media Database
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101
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June 26, 2018

User Review: "Gorkana media database"

Score 7 out of 10
Vetted Review
Verified User
Review Source
I have used Gorkana for a number of years through two different jobs in the public relations field. The product is great for building media lists, sourcing media contact information, searching for relevant media based on coverage area, social media, or previously reported topics. I think the service could be updated a bit more frequently, but overall it gets the job done.
  • Sources reporters' contact information
  • Sources relevant information for publications (i.e. circulation, contact information, masthead, etc.)
  • Filters reporters based on previous coverage areas or social media conversation
  • Update contact information more frequently
  • Bolster database of contributors and freelancers
  • Better search functionality
Gorkana is great for public relations professionals who know the specific reporters they are looking to reach. The product is less helpful if you're doing a basic/general search to find reporters relevant to a specific subject.
Read this authenticated review
Meagen Hagans profile photo
March 31, 2017

Gorkana Media Database Review: "A potential mastermind in the PR world"

Score 8 out of 10
Vetted Review
Verified User
Review Source
Gorkana was a great alternative to Cision due to the red button and updated information. We used it to update and maintain media lists as well as reporter moves.
  • Updated information with notes is amazing. Gives more detail for reporters than Cision
  • Red button-- allows us to send inquiries with immediate responses
  • Red button was not as efficient as when we first started with the database
  • Some information started becoming out of date
  • No broadcast statistics
It's better than Cision is; just needs the level of data they have
Read Meagen Hagans's full review

Gorkana Media Database Scorecard Summary

About Gorkana Media Database

The Gorkana Media Database for public relations is now owned and supported by Cision since October of 2014.
Categories:  Public Relations (PR)

Gorkana Media Database Technical Details

Operating Systems: Unspecified
Mobile Application:No