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What is allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience.Create a Review Funnel Landing PageThe review…

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Recent Reviews

TrustRadius Insights has become an invaluable tool for businesses seeking to enhance their online reputation and gather customer reviews. Users have …
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3 seats ($60 for additional seats)



10 seats ($40 for additional seats)



100 seats ($25 for additional seats - tiered discounts at higher volumes)

Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Quick Demo of Grade us Review Marketing Platform

YouTube Office Hours 9-24-2020

YouTube The Best Review Management Software for Agencies

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Quick Demo of Review Marketing Platform

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Product Details

What is allows businesses to generate, monitor, and market online reviews to increase the companies visibility in search, create and showcase social proof to build their reputation, and collect feedback to improve their customer experience.

Create a Review Funnel Landing Page

The review funnel landing page allows users to segment happy customers to leave a review on the major like Google and Facebook and industry-specific review sites.

Generate Reviews

Use email and text message campaigns to make review requests. Automate reminders to ensure the positive reviews are created. also offers a QR code, email signature snippet, and a “Review Us” button to use on a website that guides customers to the review funnel.

Monitor Reviews

Stay on top of what customers are saying in their reviews. Monitor over 100+ major and industry-specific review sites. Set up email alerts to easily respond to new reviews.

Market Your Reviews

Stream 5-star reviews to a website with an embedded widget or WordPress plugin. Automatically share best reviews on Twitter and Facebook.

Perfect For Agencies with Lead Gen and White Label Tools

Offer reputation management as a service to clients by white labeling the platform. Use lead generation tools to close prospects. A prospect report tool, branded lead gen page, white-label email notifications and reports, and marketing and sales collateral assets (like videos and pitch decks) to close deals. Features

  • Supported: Customizable review funnel landing page
  • Supported: Customizable email and text drip review request campaigns
  • Supported: Review monitoring command center for over 100+ review sites
  • Supported: Review stream widgets and WordPress plugin
  • Supported: Automated review portfolio reporting
  • Supported: White label agency tools Screenshots

Screenshot of White label the platform with your company's logo.Screenshot of Use the review funnel to make it as easy as possible for customers to leave a review on the review sites important to your business.Screenshot of Monitor all of your reviews and respond to them with the review monitoring command center.Screenshot of Stream your greatest reviews to your website with the embeddable widget or WordPress Plugin.Screenshot of Analyze your review performance with in-depth reports. Videos

Check out how you can use the API to automate the SaaS platform for your agency or enterprise. Create users and profiles. Get listings, reviews and links. Simplify your client onboarding and reputation management. White label your review management solution and p...
 Show More The white-label review management platform for marketers, agencies and SEO specialists. has 10,000+ users automating the review generating process on sites like Google, Facebook and 100+ industry-specific review sites. Reach unhappy customers to improve ...
 Show More Integrations Competitors Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnites States, UK, Australia
Supported LanguagesEnglish
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know! has become an invaluable tool for businesses seeking to enhance their online reputation and gather customer reviews. Users have reported significant improvements in review quality and have successfully turned negative reviews into positive ones by leveraging The software simplifies the process of managing client reviews, making it easier for businesses to generate more reviews across various platforms. As a result, businesses have experienced enhanced organic SEO, leading to higher rankings on search engines like Google and Yelp. The user-friendly nature of has been highly praised by customers, who have found it effective in strategizing the collection of online reviews. By encouraging customers to leave reviews, has proven beneficial for social proof and branding purposes. Additionally, the software assists businesses in acquiring, reviewing, and promoting more reviews, ultimately resulting in an improved online reputation.

An array of industries benefits from using, with marketing businesses finding it particularly helpful in managing their clients' reputation and reviews. Through this platform, consultancy firms that collaborate with home care agencies simplify the collection of reviews from senior citizens while simultaneously boosting the agencies' online presence. Time-saving features are also a key advantage of as users can streamline tasks like posting reviews on their websites and sending out review requests en masse. Moreover, customers have found to be a cost-effective solution for automating the collection of positive reviews and filtering out negative ones. By offering a centralized location for gathering reviews from multiple sites, saves users both time and effort. Finally, when it comes to managing and monitoring customer feedback effectively, has proven to be successful in enabling businesses to improve their online reputation and increase conversions through positive reviews.

Ease of use: Users find easy to use and navigate, resulting in better acquisition of reviews. Many reviewers have praised the platform's user-friendly interface and intuitive layout, allowing them to quickly set up key review sites for their businesses.

Mobile-friendly: Users appreciate the mobile-friendly nature of, which allows them to conveniently access and use the platform on their mobile devices. This feature has been particularly beneficial for users who are constantly on the go or prefer managing their review process from their smartphones or tablets.

Solid tracking and alerts: The tracking and alert system of is highly regarded by users. Reviewers have mentioned that the system effectively keeps them updated and informed about their review progress, providing valuable insights into customer feedback.

  1. Limited customization options: Some users have mentioned that the platform is less customizable than desired, particularly for multiple users working on a single review. They feel that more flexibility in optimizing the review landing page and having industry-specific profile options would greatly enhance their experience.

  2. Price increases and pricing model: Users expressed dissatisfaction with the price increases that occurred multiple times in the past year and found it difficult to point out specific issues with the pricing model. Some users also mentioned that they find the software slightly more expensive than other systems, which affects its affordability.

  3. Lack of comprehensive reporting features: Users wished for more in-depth reporting and additional tech features to enhance their analysis of data gathered through reviews. They felt that current reports provided by the platform could be improved to add more value, especially for non-tech-savvy small business owners who need clearer nomenclature and visual representations of activity over time.

Users recommend for implementing an ongoing review acquisition strategy, especially for businesses managing multiple clients or accounts. They suggest giving a serious look if you need a tool to collect online reviews and share them on clients' websites. The platform is also praised for its ability to monitor and detect existing and new reviews.

Many reviewers consider as a strong competitor in the market, priced reasonably well. It is recommended as the best reputation software for aggregating all the necessary reviews. Customers find it to be a great platform for marketing reputation management, particularly for agencies. It is also suggested for businesses struggling with collecting online reviews.

Users highly praise as a robust solution for managing online reviews and believe it is the best reputation management platform available within its price range. It is considered a no-brainer choice for reputation management and a better and cheaper alternative to similar platforms. The user-friendly interface and excellent customer service are frequently highlighted as positive aspects of using

Overall, users recommend as a cost-effective solution that covers all the necessary features for review management. They suggest starting with a smaller account and upgrading later if needed. It is also recommended to take notes during the onboarding call and seek help with connecting to the Google Review page. Reviewers agree that is one of the best additions to marketing and worth the investment for companies and customers alike.

Attribute Ratings


(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Josh Kandle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
We use to manage reviews for our own company and also offer it as a service to our clients who want to create a strategy for garnering more reviews on a regular basis.
  • does a great job of creating an automated process for generating a steady stream of reviews from clients.
  • The live review stream features an always up to date repository of all your reviews from across the web in a clean, clickable interface.
  • The review request email sequence is highly customizable.
  • I like how keeps improving and updating to keep pace with the review management industry.
  • The automatic sharing to social channels is a nice feature but it's execution comes across a bit clunky as the review gets replicated in the image and the text and looks less than ideal.
  • Could use additional guidance for niches where there are more restrictions on reviews like the medical (HIPPA) and legal fields. is a great way to implement a process/system for continuously garnering a steady stream of reviews from your clients.
  • has allowed us to bring a valuable service to the table for our clients as well as a solid source of recurring revenue. A win win!
I've reached out to Grade.Us many times with little issues here and there that crop up and I've always found them highly responsive and capable of addressing my issues. I fire off an email and pretty soon a resolution finds its way to my inbox.
Mark Fortune | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
I use for my business and on behalf of nearly all of my clients. makes online reputation management very easy for my business and for my clients...something that used to be haphazard at best is now automated and a standard process for my clients. makes adding value to a small business through value-added online reputation management very easy.
  • Automates review requests.
  • Makes review monitoring across sites easy.
  • Makes reporting on review progress simple.
  • Initial review assessments (in pre-sales) could be better.
  • More robust / detailed tutorials on setting businesses up could improve.
  • Reporting interface could improve.
For small local businesses, showing up in search results is critical for success/growth. And Reviews are a critical part of both showing up and showing well for what searchers want to know. Think of your own behavior - what do you notice when you search for a local business (restaurant, plumber, electrician, etc.) - you notice # of stars, # of reviews and then possibly read some reviews. So reviews are critical "social proof" for all local businesses - and makes improving that very easy.
  • Affordable, easy to use review management = positive ROI.
  • Great entry level offer for my business in bringing on new clients = positive ROI.
  • Very easy to scale up as clients are added = positive ROI.
Different scopes in total, but does a far better job in review management and social proof growth.
Too automated/knowledge-based - could improve significantly in terms of hands-on cases and educating users/agencies.
Roger McManus | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized is the core of our business. We deploy it in the context of our larger business in our consultancy with Home Care Agency owners across the country. It addresses the need to get a difficult population (senior citizens) to articulate reviews of the agency's service more easily. The agencies benefit by showing a larger, more impressive online footprint.
  • Software is solid. Problems almost always boil down to user error rather than code failure.
  • Customer service is top-notch. Quick response with thoughtful responses.
  • System allows us to fully white label our services in an intuitive and logical manner. No slips.
  • Reporting from the system is automated to the point that it makes us look smart without us really having to prove we are thinking.
  • Video support could be a little more granular.
  • The nomenclature used in the dashboard is a little unclear to a new user.
  • The password assignment system is a bit over-engineered making it harder to use.
When people want to get a broad range of their employees capable of soliciting reviews from happy clients.
  • is the core of our business strategy. All other products spring from it.
  • Pricing is very fair allowing us to profit from the relationship. is more affordable and allows us to make more profit as consultants. Other companies are much less cooperative with those who use their products. We have much more personal control over the software and how we can customize it for our clients' purposes. We feel much more like we are in a partnership with than others with whom we could work.
This has been a pleasant surprise. Historically, Grade.US was protected from bothersome customers by a firewall of secret access and "we will get to you when we get to you." Recently, however, it has taken a dramatic turn to the very positive. The adition of Valarie to the staff is a major plus, but other support team members have really stepped up, too. I feel very comfortable with the support and being able to get answers quickly.
Score 10 out of 10
Vetted Review
We use for our clients to gain more and manage their online reviews. It does an outstanding job of streamlining tasks like posting reviews on my customer's websites. Its ability to send out review requests in quantity is a great time saver. The program itself is easy to use.
  • Ease of use
  • Automation of tasks
  • Landing page widget is squished Horizontally. Need to fix the code.
This program is great for any business that relies on repeat or ongoing business. Small to medium-sized businesses you would benefit most. Large manufacturing type businesses might not fully benefit from this program.
  • It has helped our clients increase their business.
  • We have seen an increase in revenue.
  • It has given us another benefit to offer our clients that our competitors don't have.
They are very prompt when we send an inquiry and very helpful with fixing issues.
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