What is Gravy Audiences?
Gravy Audiences is a location-based advertising audience solution designed to assist businesses in reaching engaged and in-market consumers for their digital advertising campaigns. According to the vendor, this software leverages pseudonymous mobile location signals and consumer behavior data to create precision advertising audiences. Gravy Audiences caters to businesses of various sizes, including small businesses and large enterprises, and is commonly used by advertising agencies, marketing professionals, retailers, e-commerce companies, and the hospitality and travel industry.