Name: Gravy Data-as-a-Service
Author: Gravy Analytics

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Development

Attendance Tracking

Career Center

Education

Association Management

Business Intelligence (BI)

Case Management

Collaboration

File Sharing

File Sync

Objectives and Key Results (OKR)

Office Suites

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Online Trading

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Performance Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Asset Tokenization

Business Internet Service Providers (ISPs)

Cloud Storage

Container Management

Debugging

Disaster Recovery as a Service (DRaaS)

Dynamic Application Security Testing (DAST)

Fraud Detection

In-Memory Databases

Incident Response

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Intranet

Managed Private Cloud

Managed Security Service

Modular Storage Area Network (SAN)

Network Function Virtualization (NFV)

Network Performance Monitoring

Runtime Application Self-Protection

SSL Certificate

Secure Web Gateway

Threat Hunting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Technology Review

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales Pipeline

Sales

Microsegmentation

Security Information and Event Management (SIEM)

Security

Automotive

Building Information Modeling (BIM)

Catering

Law Practice Management

Legal Research

Tour Operator

Vertical-Specific

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The Gravy Data-as-a-Service is a location data and analytics solution designed for enterprises. According to the vendor, it offers privacy-friendly foot traffic data for areas of interest globally, aiming to provide valuable insights into consumer behavior and support data-driven decision-making. The product is said to cater to a wide range of professions and industries, including business analysts, market researchers, retailers, advertising agencies, and the hospitality industry.

## Key Features

**Observations**: According to the vendor, the product offers access to up to 3 years of historical Observations data through the Observations API, allowing users to analyze consumer foot traffic trends for areas of interest.

**Area Visitors API**: The Area Visitors API is designed to enable users to analyze and compare consumer foot traffic trends for areas of interest over time, with the goal of providing insights into customer preferences and shopping patterns.

**Trade Areas API**: The Trade Areas API aims to assist businesses in analyzing the origin of consumers who travel to shop, dine, or visit other places of commercial interest. According to the vendor, this feature can help optimize marketing strategies and improve customer engagement.

**Personas**: The product claims to generate consumer personas based on the places and events they visit in the real world. This feature aims to provide businesses with a better understanding of customer behavior and support data-driven decision-making.

**Personas API**: The Personas API is designed to enrich customer data with thousands of consumer personas. According to the vendor, this feature enables the identification of consumer personas such as foodies, frequent shoppers, in-market auto buyers, retirees, and more.

**Area Personas API**: The Area Personas API allows users to compare trends in buyer behavior between different geographic areas across the U.S. over a period of time. According to the vendor, this feature provides valuable insights for businesses.

**Foot Traffic Analysis**: The product aims to provide insights into consumer behavior trends by analyzing retail foot traffic. According to the vendor, this feature can help businesses optimize their marketing strategies and improve customer engagement.

**Competitive Intelligence**: The product offers a competitive analysis feature that allows businesses to compare their performance against competitors. According to the vendor, this feature provides valuable insights into competitor foot traffic and customer behavior.

**Market Research**: According to the vendor, the product aims to help businesses stay ahead of emerging consumer market trends. It provides insights into high-traffic areas and customer preferences, allowing businesses to identify opportunities based on customer insights.

**Operational Intelligence**: The product claims to provide real-world consumer insights that can be used to optimize business processes. According to the vendor, this feature helps businesses understand customer behavior and preferences, enabling them to improve operational efficiency and align their operations with customer needs and expectations.

Gravy Data-as-a-Service (DaaS) is a cleansed location data sets and services built for unique business needs, from Gravy Analytics in Dulles.

Infor Birst offers multi-tenant cloud BI for deployment in a public or private cloud, or on-premises. It provides an in-memory columnar data store and a BI layer comprising a reporting engine, predictive analytics tools, mobile native apps, dashboards, discovery tools, and an open client interface.

Basic License

Infor Birst

1 User/month

Gravy Data-as-a-Service

Data-as-a-Service (DaaS)

Gravy Analytics

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Gravy DaaS

Gravy DaaS

Overview

What is Gravy DaaS?