Name: Gravy Insights
Author: Gravy Analytics

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

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Gravy Insights is a location intelligence product offered by Gravy Analytics. It is designed to provide enterprise-grade location analytics on-demand, allowing organizations to gain data-driven insights and make informed business decisions. The software is suitable for companies of all sizes, from small businesses to large enterprises. According to the vendor, Gravy Insights is used by various professions and industries including advertising, market research, financial services, supply chain risk management, and retail.

## Key Features

**Observations**: According to the vendor, Gravy Insights enables users to gain insights into human movement and travel patterns for any area of interest. It allows businesses to monitor changes in human activity over time.

**Visitations**: Gravy Insights provides the ability to measure foot traffic at millions of commercial points of interest. According to the vendor, this feature helps businesses understand consumer behavior and emerging market trends. Each visit is verified and contextualized with rich place and event metadata.

**Advertising Audiences**: The vendor claims that Gravy Insights allows businesses to target engaged and in-market customers based on their real-world behavior. It uses movement data to understand audiences and reach specific consumer groups. Precision targeting options are available for various segments such as foodies, frequent shoppers, and retirees.

**Privacy and Ethical Standards**: Gravy Analytics claims to respect consumer privacy and ensures that location data collected at sensitive locations is not used, shared, or resold. The vendor states that Gravy Insights complies with local laws and regulations regarding data privacy.

**Global Coverage and Data Quality**: According to the vendor, Gravy Insights provides location intelligence for over 190 countries. The data covers more than 600 million monthly mobile devices globally. It offers over 1 billion consumer visits each month and 3+ years of historical foot traffic data.

**Custom Analytics and Enrichment**: Gravy Insights allows organizations to analyze foot traffic data for any place or event globally. It offers a wide range of analytics including unique visitors, total visits, visitor loyalty, and dwell time. According to the vendor, this feature helps businesses benchmark their performance against competitors in their industry.

**Location Data Forensics**: Gravy Insights enriches each location signal with Location Data Forensics, separating high-quality signals from low-quality, suspicious, and fraudulent signals. According to the vendor, this ensures that the location data used is of the highest quality and can be trusted for accurate insights.

**PrivacyCheck**: Gravy Insights incorporates PrivacyCheck, a privacy-enhancing technology that the vendor claims ensures no privacy-sensitive data is used. According to the vendor, this technology protects consumer privacy while still providing valuable location insights.

**Observations API**: The Observations API allows users to access up to 3 years of historical Observations data on demand. According to the vendor, this feature enables users to analyze foot traffic trends for areas of interest over time.

**Area Visitors API**: With the Area Visitors API, users can analyze and compare consumer foot traffic trends for specific geographic areas over time. According to the vendor, this feature provides valuable insights into consumer behavior and trends.

Gravy Analytics in Dulles provides real-world location intelligence for marketers, Gravy Insights. The AdmitOne engine verifies consumer attendances at millions of places, points-of-interest and local events, providing visibility into the offline consumer journey. Gravy Insights processes billions of anonymous mobile location signals every day to create its data services, insights, and audiences.

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Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.

Free

Gravy Insights

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

Gravy Analytics

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Gravy Insights

Overview

What is Gravy Insights?